Larry R. Torrez
Cell: 202-716-3402
Email: [email protected]
Portfolio: www.larrytorrez.com
QUALIFICATIONS
Gifted hands-on UX/UI designer and business analyst specializing in Human Factors engineering
and user centric solutions for web-based applications. Extensive on time and on or under budget
Agile project management success for federal and commercial clients. Expert in delivering webbased interactive presentations. Virtuoso in UX/UI design, development and production in any
operating language or application including wireframes, visualizations, JIRA application
management, Javascript, JQuery, HTML 5, CSS, Axure/Visio, Bootstrap. Broad range of team
leadership work for international corporations, the federal government and private industry.
EXPERIENCE
2013-2014, Business Analyst/Human Factors Engineer/Web Designer, Intergraph,
Alexandria, VA
Lead for design and development for new ARIMS (Army Records Information Management
System) Dashboard. Project lead for special project to create a “real time” data driven user
experience showing key deliverable factors utilizing the latest html 5, css 3 and bootstrap design.
This involved creating wireframe screen mockups and visualizations, requirements
documentation to working prototype utilizing JSON data to populate screens. Project was
successful and well received by client.
2013-2014, Business Analyst/Human Factors Engineer, One Spring, Alexandria, VA
Document, design, and produce functions and workflow for Team Picasso for the U.S. Customs &
Border Protection’s Automated Commercial Environment (ACE) application. Expert in creating
wireframe screen mockups and visualizations using Justinmind Prototyper. Provide significant
experience in Agile software development and JIRA, the companion management tool. Specialist
in user interface design (UI), user experience (UX), human factors engineering, knowledge
management, information architecture, usability testing, and 508 compliance. Deliver visual
design and modeling of systems and applications based on requirements gathered from subject
matter expert stakeholders (SME’s). Develop workflows, interaction flows/information
architecture, navigational flows and mock-ups including conditional logic and decision points to
inform how best to build new products and services. Assess strengths and weaknesses to deliver
working solutions for each production cycle. Consistently deliver successful process-solution
program management support.
2010-2013, Human Factors Engineer- Business Analyst, Apex Systems, Inc., Springfield
VA
Served as human factors engineer for the U.S. Army’s Automated Movement and Identification
Solutions (AMIS) http://www.pdamis.army.mil. Designed and developed AMIS graphic user
interface. Kept all projects on time, on schedule and on budget. Consistently produced positive
results derived from intensive user feedback. Implemented Agile scrum development techniques
to deliver front end UX/UI design and measurable project management. Designed and developed
all products to ensure Section 508 compliance.
2008-2010, New Media Manager, GDIT, Arlington, VA
New Media Project Manager/GUI designer for GDIT’s global projects for the Department of
Defense Military Health System, Department of Defense Wounded Warrior Initiatives and the
U.S. Bureau of Indian Affairs. Created designs and managed development of Flash-based
modules for the Virtual Lifetime Electronic Record and its Single Sign-On Configuration
Management tool. Designed GUIs for Force Health Protection and Readiness (http://fhp.osd.mil/),
the Defense Health Services Systems (www.health.mil/dhss), and GDIT’s corporate subsidiary
Vangent (www.vangent.com).
2001-2008, Creative Director, HMA Associates, Inc. Washington DC,
Led all creative projects for this national multicultural marketing firm (www.hmaassociates.com).
Created high-quality, award-winning marketing materials, print, electronic, and digital media for
national and international clients. Developed, managed, and conducted periodic market surveys
and analysis. Created and managed all project guidelines, designs, and branding techniques and
policies. Provided business solution recommendations to clients using the latest global
communication strategies. Seasoned graphic designer with the ability visually capture clients’
messages and consumers’ imagination. Clients included the U.S. Centers for Disease Control &
Prevention (http://www.cdc.gov), the American Lung Association (http://www.lung.org), \ the U.S.
Department of Defense Military Health System (www.health.mil), and the Smithsonian Institute’s
National Museum of the U.S. Army (https://armyhistory.org).
1997-2001, Project Manager, United States Mint, Washington DC
Led and produced creative concepts, configuration management, and coordinated live release of
the U.S. Mint main Web site and its children’s Web site www.u.s.mint.gov/kids (nominated for a
2005 Webby award for outstanding children’s website). Completed total redesign and promotion
of the Mint’s main Web site in less than six weeks. Managed team of designers and developers
for the Mint’s first e-commerce Web site named by The Financial Times as one of the top 20 most
profitable e-commerce sites in the world. Led web design, project planning, budgeting and
workflow processes for all web projects. Created all web design project planning, budgeting and
workflow processes for management.
1992-1997, Production Manager, Fleercorp, Durham NC
Managed creation and production of high-quality trading cards for the National Football League,
the National Basketball League, the 1996 U.S. Olympic Basketball Team, the Walt Disney
Company and Paramount Pictures. Each card line was an instant sell-out. Solicited, negotiated,
and scheduled all vendors/partners to ensure cards were printed and delivered on time and under
budget. Managed all efforts of the company’s in-house and vendor design/production teams.
Prepared time-sensitive schedules, budgets, and coordinated the card lines’ entire creative, prepress, printing and conversion process.
1985-1992, Officer, United States Air Force
Pilot. Cross-trained to Logistics Management. Managed 90 people in a warehouse operation with
more than $250 million in assets. Reorganized warehouse operation resulting in best-run
operation in the command. Served in Saudi Arabia (USMTM, Dhahran).
1979-1985, Production Artist, Walt Disney Company, Burbank CA
Trained in original character design and development, sculpture, animation, mural painting and
graphic design production. Managed all finance, budgeting, scheduling and marketing efforts for
15-person department specializing in designing business plans, schedules, brochures and
newsletters. Supervised all public relations and marketing projects for this section. Coordinated
several video production animation projects and multi-media presentations.
Accomplishments
Project Manager and promoter, “Cards as Toys” concept for the Walt Disney Company. This
interactive approach used to introduce and encourage trading card collecting to young children.
Concept first used for the Disney feature Toy Story, a critical and financial success still used
today for marketing all Disney trading card products.
Illustrator, Carlitos Controls Asthma, the nation’s first original, bilingual comic book published by
the American Lung Association targeting Hispanic children with asthma in the United States.
Created in-house productions for The Disney Company from in-park multimedia presentations to
feature animation productions including The Little Mermaid and The Fox and the Hound.
Software/Web Protocols/Operating Systems/Languages
JIRA, Justinmind Prototyper, iRise, Axure, Balsamiq, Visio, Adobe Create Suite (Photoshop,
Illustrator, Flash, Fireworks, InDesign, Dreamweaver, Contribute, and Captivate), Final Cut Pro,
AVID video editing, Acrobat, WYSIWYG, Microsoft Office Suite, CSS, HTML 5, JavaScript,
XHTML, Action Script, J-Query, AJAX.
Education
MBA Campbell University
BS Political Science California State University
Clearance
BI Secret, DoD Secret