Strategic Interaction of and pricing: II Economics for Business Enterprise Lecture 7 Bertrand competition • Bertrand Competition in prices • Differentiated products • Firm 1’s demand depends on its own and firm 2’s prices; vice versa Firm 2 • Reaction curves in prices • Equivalence to Cournot game – where reaction curves are in quantity Reaction curves n prices Bertrand-Nash equilibrium Other outcomes B B A COLLUSIVE outcome Incentive to cheat • Collusive outcome like to be unstable • Firm 2 realise that their ‘best reaction’ to firm 1 charging a high price is to cut prices • Firm 1 vice versa • See reaction curves • Reversion to Nash Equilibrium in dynamic (or repeated) game – i.e. one that is played in more than one period Other outcomes C B A C COMPETITIVE outcome Incentives to cheat • Still possibility to cheat at Nash Equilibrium • Firms can grab market share at any time by “cheating” • Under-cutting rivals on price • Equivalent of a price war • Is this wise? given that retaliation is inevitable Bertrand Paradox • Incentive to undercut rivals is always there whilstever price (P) is above marginal cost of production (MC) • Will end up in mutual throat-cutting until P=MC • Competitive outcome • ‘Bertrand Paradox’ • Mutually Assured Destruction (MAD) Tit for Tat • Tit for tat :“The infliction of an injury or insult in return for one that one has suffered” • Thesaurus: revenge; retaliation • In situations of dynamic interaction retaliation type strategies are described as “Tit for Tat” Tit for Tat • Ex-ante: • Credible announcement of ‘Tit for tat’ intentions; OR • Proven track record of ‘Tit for tat’ behaviour • Sufficient to enforce Nash type ‘cooperation’ [sic][ex post] • Price wars averted Alexrod tournament • In 1980, Robert Axelrod, professor of political science at the University of Michigan, held a tournament of various strategies of a simple game • Players could invent a strategy of their liking based on possibilities of Cooperating; Cheating; or Randomising • With payoffs each period • Repeated interactions based on 200 iterations of the game Alexrod tournament • Game theorists submitted strategies to be run by computers • Strategies are prescribed in advance • Strategies were many and complex! • Each game had a winner based on total payoff over 200 iterations Alexrod tournament • The tournament winner was: TIT FOR TAT strategy cooperates on the first move, then does whatever its opponent has done on the previous move • benefit of cooperating with a friendly opponent • benefit of punishing an opponent who cheats • when matched against itself, the TIT FOR TAT strategy always cooperates forever Trigger strategy • A harsher strategy than Tit for tat • Firm 2 announces that if firm 1 cuts price it will retaliate and will be unforgiving • Firm 1 is “punished” forever thereafter by keeping prices low • Both firms are then locked into grim episode Payoff to cheat • Payoff = 𝜋∗ + 𝜋 1+𝛿 + 𝜋 1+𝛿 2 + 𝜋 1+𝛿 3 +⋯ • 𝜋 ∗ = windfall profit (short run) • 𝜋= grim profit (long run) • 𝛿= discount rate • E.g. • Y = 200 + • Y = 300 5 1+0.05 + 5 1+0.05 2 + 5 1+0.05 3 +⋯ Payoff to co-operate • 𝑃𝑎𝑦𝑜𝑓𝑓 = 𝜋𝐶 𝜋𝐶 + 1+𝛿 + 𝜋𝐶 1+𝛿 2 + 𝜋𝐶 1+𝛿 3 +⋯ • 𝜋𝐶 = profit under cooperative regime • 𝛿= discount rate • E.g. • Y = 50 + • Y = 1050 50 1+0.05 + 50 1+0.05 2 + 50 1+0.05 3 +⋯ Trigger strategy • Payoff𝑐𝑜𝑜𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 > Payoff𝑐ℎ𝑒𝑎𝑡𝑖𝑛𝑔 • Cheating doesn’t pay in most reasonable parameterisations • If trigger strategy applies Trigger strategy • Cheating only worthwhile if: • Massively high rate of discounting “here today gone tomorrow” • Weak punishment (grim episode not so punitive) • Short lived punishment (not forever; grim period short lived) Price wars • So why price wars? • Main theoretical ideas: Noisy signals Weak market concentration Firm asymmetries • (more in seminar paper) Noisy signals • Noise means that other firms’ actions cannot be properly understood • A firm observes temporary falling demand • Firm doesn’t know if this is due to: Rivals undercutting on price (best response is to retaliate) An economic downturn (best response is to do nothing) A market blip (false signal to which the best response is to do nothing) • Price war could be sparked inadvertently Weak market concentration • Weak market concentration refers to many rather than few firms • Gains to cooperation (versus cheating) may be weakened • Achieving best behaviour all round (collusion) is going to be easier when markets are concentrated • Coordination problem • 2 player – collusive outcome ? • 20 players – degeneration to competition ??? Firm asymmetries • Different costs, capacities and/or products • Small firms may have incentive to cheat: grabbing market share might win consumer loyalty • Small firms may go unpunished – small firm impact may be limited so large firms more reluctant to pull the trigger • Large firm may have incentive to cheat: deeper pockets than smaller firms, so more able to survive grim episode Conclusion • Some form of ex-post cooperation is likely to emerge in a MAD world • Simple ‘Tit for tat’ or ‘Trigger’ strategies sufficient • Price wars unlikely in theory • Price wars do happen from time to time in the real world • Some theoretical explanations
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