Distribution Strategy and Execution for
the Telecom Industry
Maximize your investments by putting the right product in front of the
right consumer at the right time
How do you ensure that you have the ideal distribution plan
and that it’s implemented efficiently at the store level?
Nielsen gives you the insight you need to make the right
positioning and marketing decisions to close the sale.
Increase Sales with the Right
Distribution Strategy
Telecom consumer’s needs change rapidly,
and your distribution strategy must be
able to adapt. Whether you choose your
own retail locations, big-box partners
or eCommerce, we’ll help you create an
effective presence that makes the most of
your investment in leading the customer to
the point of purchase. We’ll also help you
understand the decision-making process
of the increasingly connected consumer to
optimize the shopper experience.
To generate value from your marketing
investments and turn intentions into
sales transactions, you need to reinforce
and defend your brand when you’re
face-to-face with the consumer. Our
solutions will give you the insight
you need to increase the ROI of your
marketing activities at the channel and
store level, delivering increased sales
and satisfied customers.
Why Nielsen
Nielsen has the global distribution expertise and the deep understanding of connected consumers to take you inside their
decision-making process. Our proprietary
assets and near real-time insights lead
to automatic action plans and effective
strategies that close more sales with
high-value consumers.
Let Nielsen help you develop global
distribution and execution strategies
that ensure your portfolio connects with
consumers and turns those consumers
into buyers.
For more information, contact your Nielsen representative at
800-864-1224 or visit www.nielsen.com/telecom
Key Benefits
• Develop customized
multi-channel strategies to
reach your target segments.
• Identify opportunities to
increase sales by using near
real-time transaction data.
• Utilize a balanced scorecard
tailored to your specific KPIs
to measure, control and
evaluate performance at the
store, market and brand level.
• Understand how your
competitors’ pricing
strategies affect your sales
with daily monitoring of
competitive activity.
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