How to choose
a rich media provider
MSN Road Show - South East Asia
Why do I need a vendor?
• Technology vendors are leading the creative marketing
opportunities online and the ability to measure success
• Ability to plan, serve and track multiple campaigns across
multiple sites, markets – a communication tool
• Access to a range of online ad formats and marketing
solutions – automatic video encoding, behavioural targeting,
ad synchronisation…constantly developing
• A deeper understanding of your success – interaction metics
• High level of technical and account management support for
media agencies, creatives and publishers
• Able to advise to use of creative, formats and ad-serving
system
A very brief look at the main vendors…
Major players globally
• Eyeblaster – Formed 1999, an integrated offering with a rich
media legacy. New to search.
• Doubleclick – The original adserver. Most renowned globally
with a standard banner/search heritage. Newer to RM.
• Point Roll – Number one in the US, lesser known elsewhere
• Atlas – another integrated offering from standard banner /
search heritage. Newer to RM.
Local competition
• Webdna, Icast, Smartcreative, Innity, United Virtualities
- all with different leanings, limited technology, reporting and
service offerings
What do clients want from rich media solutions?
Essential features – what should your platform deliver?
Three-way communication – plan, upload, approve, serve
(creative, media planner, publisher all interface in one place)
Ease of use – streamline processes
Reporting – track ALL interactions not just click through rates
Enable best use of creative messages – constantly evolving
(formats, features, quality)
What matters most to who?
To creative agencies - Creative flexibility. Ad formats, ease of
use, video quality
To media and creative - Local support – on the ground technical
/ account mgt. support
To you / publisher – The above and Great CPM rates!
What are Eyeblaster’s USPs?
Service
Localised support – over a dozen markets
Quick turnaround time – dedicated technical staff / AMs
Ability to support pan regional, global campaign
Rich media legacy
User friendly platform with advanced features
Wide range of ad formats
Superb video quality – automatic encoding
Customer base
Eyeblaster products and services are used by the leading media
agencies, creative agencies, publishers and advertisers across
the globe. We serve thousands of new campaigns every day.
THANK YOU!
[email protected]
www.eyeblaster.com