PGDRM
DRM 104: DISTRIBUTION STRATEGIES
Assignment for spring session 2017
Instructions:
Answer should be original. Assignment will be summarily rejected if found copied.
Total Marks: 30
1. Take a product each from (a) consumer durable; and (b) Fast Moving Consumer Goods
(FMCG) sectors and describe the flow of physical products from the Factory to the
Consumers’ hands. Also mention the time taken in each of the stages. Indicate the
approximate number of days the goods have to be inventoried in one stage before going to
the next one.
15
2. Visit a warehouse near you and describe the Materials Handling equipment being used
15
there with a detail discussion on operation of each of such equipment.