GAMES BEGIN FEBRUARY 22ND!
RETAIL PRODUCT PLAN
FEBRUARY – MARCH 2017
calottery.com
LOTTERY NEWS
MARCH 2017
UPCOMING PROMOTIONS
SLP PROMOTION (MARCH 1-31, 2017)
The SuperLotto Plus® promotion is back!
For a limited time, from 3/1/17 to 3/31/17,
when players buy five plays, they will
receive one FREE Quick Pick® ! And when
they buy ten plays, they will receive two
FREE Quick Picks! The FREE plays will
automatically print on a separate ticket.
Be sure to give players both!
POS Display dates are 3/1/17 – 3/31/17.
Note: Artwork is not final and is subject to change.
Advance Play® purchase of $10 or more will only receive two free Quick Picks.
JACKPOT CAPTAIN NEWS!
Starting March 1, 2017, Jackpot Captains can enter into the Spotlight Promotion for a chance
at one (1) Grand Prize that includes a treasure trove of Cap-tastic prizes below:
• One (1) pack of 100 “Electric 7’s”
Scratchers® (valued at $200)
• $200 worth of SuperLotto Plus Coupons
• $150 Gift Card
• Jackpot Captain Tool Kit
• L
OTTERY FAME IN THE
JACKPOT CAPTAIN SPOTLIGHT!
• L
earn more about the Lottery’s
Jackpot Captains program here:
calottery.com/play/jackpot-captain
2
MARCH 2017
5
$
RUBY RED 7’s
GAME #1253
WIN UP TO $77,777! 18 CHANCES TO WIN!
HOW TO PLAY
• Uncover a “ ” (BLACK 7) symbol to
automatically win that prize.
• Uncover a “ ” (RED 7) symbol to
automatically win 3 times that prize.
• Uncover a “ ” (RUBY RED) symbol to
automatically win 7 times that prize.
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$6
$10
$15
$20
$50
$100
$200
$1,000
$5,000
$77,777
11
16
16
27
40
120
300
2,000
12,000
120,000
1,200,000
Total Winners:
2,100,000
1,500,000
1,500,000
900,000
600,000
200,000
80,000
12,000
2,000
200
20
Overall odds: 1 in 3.48
Total Winners: 6,894,220
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
PRIZE PAYOUT
68%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
UPC CODE
Retailer Cost of Pack:
$400
Less 6% Commission/Handling Fee: $24
Final Cost per Pack
$376
3
3
MARCH 2017
$
LOTERIA
™
GAME #1252
WIN UP TO $30,000! NEW BONUS CALLER’S CARD!
HOW TO PLAY
1. Scratch off the “CALLER’S CARDS” and the
one “BONUS CALLER’S CARD” to reveal 15
symbols.
2.Scratch the corresponding symbols on
the “LOTERIA™ CARD” that match the
“CALLER’S CARDS” symbols.
3.Match ALL 4 symbols in a complete
horizontal or vertical line in the “LOTERIA™
CARD” to win prize shown for that line.
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$5
$10
$15
$20
$25
$50
$75
$300
$3,000
$30,000
10
9
31
100
100
203
414
632
8,000
120,000
600,000
Total Winners:
1,800,000
1,908,000
576,000
180,000
180,000
88,500
43,500
28,500
2,250
150
30
Overall odds: 1 in 3.74
Total Winners: 4,806,930
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
PRIZE PAYOUT
62%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
UPC CODE
Retailer Cost of Pack:
$300
Less 6% Commission/Handling Fee:
$18
Final Cost per Pack
$282
4
MARCH 2017
1
$
GREAT 8’s
GAME #1251
WIN UP TO $888!
HOW TO PLAY
• Match 3 like prizes, win that prize.
• Uncover “ ”s in the play area, win
corresponding prize in Prize Legend.
ODDS & WINNERS*
Prize level:
Odds:
TICKET
$2
$4
$8
$10
$18
$30
$88
$100
$888
10
17
50
83
125
250
667
7,500
16,000
480,000
Total Winners:
2,976,000
1,785,600
595,200
357,120
238,080
119,040
44,640
3,968
1,860
62
Overall odds: 1 in 4.86
Total Winners: 6,121,570
*Odds and winners are estimated. For final game odds
and winners, please visit calottery.com.
PRIZE PAYOUT
57%
After game start, some prizes, including top prizes, may have
been claimed. Number of winners based on sales, number of
tickets distributed, and claims. Prizes not exempt from Federal
Tax. By law, the Lottery must notify the IRS of prize winnings
of $600 or more. Must be at least 18 years or older to play. Use
this to provide odds of winning prizes to your customers.
UPC CODE
Retailer Cost of Pack:
$250
Less 6% Commission/Handling Fee:
$15
Final Cost per Pack
$235
5
DISPLAY STARTING FEBRUARY 22ND
MARCH 2017
32 BIN GUIDE
FEBRUARY
FEBRUARY
2017 2017
32 BIN - 32
Launch
BIN - Launch
Date 01/23/17
Date 01/23/17
$30
$20
EW
$30
$30
$20
$20
GameGold
# 1250
Game
# 1250
Game
# 1246
Game
# 1246
California
California
California
Gold
Gold
California
Gold
Utilize Your On-Counter Game Display
for Featured Games (1250 & 1246).
Contact Your Lottery Sales
Representative for Display Questions.
SALES TIP
$20
$20
Please return these Scratchers to your Lottery
Sales Representative.
1250
1250
1250
Lucky Streak Lucky Streak
Lucky Streak Lucky Streak
1246
1246
1246
1246
1250
$20
$20
$20
$20
$20
Game # 1230
$20
Game # 1219
$10
$10
Game # 1242
$10
Game # 1222
$10
$10
$3
Game # 1224
$10
$10
$10
$10
$10
Game # 1229$10 Game # 1242$10 Game # 1238
$10
1250
1
1246
1
$10
$1
Game # 1243
100X the Money
100X the$5,000,000
Money Platinum
Price IsThe
Right
Price Is Lucky
Right GemsLucky Gems
$5,000,000The
Platinum
1230
1230 Payout 1219 Payout 1219 1222
1222
1212
1212
$10
$10
Game # 1245
ATTENTION
$10
$10
Utilize Your
Uti
Game
for Featur
f
(1250 &
W
NE
Double-facing Best-Selling games will
increase sales, reduce out-of-stock
on high-demand game(s), and raise
your profits.
$20
RECOMMENDED SCRATCHERS
TO REMOVE*
N
EW
$30
N
EW
$30
N
N
EW
$30
Ask your Sales Rep which options are best
for your store.
$5
$10
$5
$5
Game # 1249
Game # 1253
Game # 1205
Game # 1216
If more inventory is needed, call
Million DollarMillion Dollar
Million DollarMillionMystery
Dollar Crossword
Mystery Crossword
Golden Ticket
Golden Ticket
855-EZLOTTO and select option 1. If order
Multiplier Multiplier
1245
1245
Multiplier 12451242
1242
1238
1238
is placed before 3 pm, the Scratchers® will Multiplier 1245
arrive the next business day.
$10
$10
$10
$10
$5
$5
$5
Contact Y
C
Sales Rep
S
for Display
fo
$5
$5
Game # 1221
$5
Game # 1225
Set for Life Set for Life
50X the Money
50X the Money
Power 5's
1205$5
1205$5 1229 $3 1229 $31216
Game # 1228
$5
Game # 1252
Game # 1226
$5
$5
EW
$5
Game # 1237
N
$5
Game # 1234
N
Final Cost per Pack
$846
$564
$470
$376
$282
$188
$235
W
NE
Price Point
$30
$20
$10
$5
$3
$2
$1
EW
SCRATCHERS PRICING
PowerHigh
5's Card Poker
High Card Poker
1216
1249
1249
Game # 1248
$5
$5
$5
$5
$5
Games to b
& Return
$5
ATTENTION RETAILERS
$3
Game # 1236
$2
Game # 1220
$2
Game # 1244
W
NE
Extra Crossword
Extra Crossword
Joker's WildJoker'sThe
WildPrice IsThe
Right
Price Is Right
Win It All
1234
1234
1237
1237
1221
1221
1225
$5
$2
Game # 1235
$5
$1
Game # 1251
$5
$3
$1
Game # 1247
$3
$3
Win It All
1225
$3
EW
$2
Game # 1227
N
$5
EW
6
*Games selected to be removed are
based on statewide sales performance
and available inventory levels.
Continue to display your “best-selling”
Scratchers for your location.
$3
Game # 1233
N
•Games may change based on available
inventory and rate of sale.
Happy Holidays
Happy
1241
1
$5
DISPLAY STARTING FEBRUARY 22ND
MARCH 2017
28 BIN GUIDE
FEBRUARY
FEBRUARY
2017 2017
32 BIN - 32
Launch
BIN - Launch
Date 01/23/17
Date 01/23/17
$30
$20
$20
$20
EW
$30
$30
$20
$20
GameGold
# 1250
Game
# 1250
Game
# 1246
Game
# 1230
California
California
California
Gold
Gold
California
Gold
1250
1250
1250
Lucky Streak Lucky Streak
Lucky Streak Lucky Streak
1246
1246
1246
1246
1250
$20
$20
$20
$20
$10
$10
$10
$10
$10
$10 Game$10
$10 Game$5# 1226
$10
Game # 1205
# 1222
$10
$5
Game # 1249
$5
Game # 1234
$5
Game # 1253
1246
1
Utilize Your
Uti
Game
for Featur
f
(1250
$10
$5
Game # 1228
$10
$5
$3
Game # 1233
$5
Game # 1216
Set for Life Set for Life
50X the Money
50X the Money
Power 5's
1205$3
1205$3 1229 $3 1229 $21216
Game # 1248
$5
$2
Game # 1235
Game # 1252
Game # 1236
$5
$5
$5
$5
PowerHigh
5's Card Poker
High Card Poker
1216
1249
1249
$5
$5
$5
$5
$5
$5
$5
$1
Game # 1251
Extra Crossword
Extra Crossword
Joker's WildJoker'sThe
WildPrice IsThe
Right
Price Is Right
Win It All
1234
1234
1237
1237
1221
1221
1225
$5
Games to b
& Return
Game # 1244
$5
$1
Game # 1247
$2
Game # 1227
$5
EW
$5
Game # 1237
$10
Contact Y
C
Sales Rep
S
for Display
fo
N
$10
$5
$3
$3
$3
Win It All
1225
$3
EW
*Games selected to be removed are
based on statewide sales performance
and available inventory levels.
Continue to display your “best-selling”
Scratchers for your location.
$5
Game # 1225
W
NE
•Games may change based on available
inventory and rate of sale.
$10
N
ATTENTION RETAILERS
$10
EW
Final Cost per Pack
$846
$564
$470
$376
$282
$188
$235
$1
Game # 1243
Million DollarMillion Dollar
Million DollarMillionMystery
Dollar Crossword
Mystery Crossword
Golden Ticket
Golden Ticket
Multiplier 1245
Multiplier Multiplier
1245
1245
Multiplier 12451242
1242
1238
1238
W
NE
Price Point
$30
$20
$10
$5
$3
$2
$1
$3
Game # 1224
W
NE
If more inventory is needed, call
855-EZLOTTO and select option 1. If order
is placed before 3 pm, the Scratchers® will
arrive the next business day.
SCRATCHERS PRICING
1
$10
100X the Money
100X the$5,000,000
Money Platinum
Price IsThe
Right
Price Is Lucky
Right GemsLucky Gems
$5,000,000The
Platinum
1230
1230 Payout 1219 Payout 1219 1222
1222
1212
1212
$10
$10
Game # 1242
1250
$10
Game # 1238
$10
Game # 1229
N
Ask your Sales Rep which options are best
for your store.
$10
Game # 1245
EW
SALES TIP
$20
Game # 1219
N
Contact Your Lottery Sales
Representative for Display Questions.
ATTENTION
Please return these Scratchers to your Lottery
Sales Representative.
$5
Game # 1221
Utilize Your On-Counter Game Display
for Featured Games (1250 & 1246).
$20
RECOMMENDED SCRATCHERS
TO REMOVE*
N
EW
$30
N
EW
$30
N
N
EW
$30
Happy Holidays
Happy
1241
1
7
$5
DISPLAY STARTING FEBRUARY 22ND
MARCH 2017
24 BIN GUIDE
FEBRUARY 2017
32 BIN - Launch Date 01/23/17
retailer clerk-facing side
$30
Utilize Your On-Counter Game Display
for Featured Games (1250 & 1246).
Contact Your Lottery Sales
Representative for Display Questions.
$20
EW
$30
GameGold
# 1250
California
$20
$20
Game
# 1230
Game
# 1246
California
Gold
1250
$20
$10
Game # 1242
$20
ATTENTI
RECOMMENDED SCRATCHERS
TO REMOVE*
N
N
EW
$30
$20
Game # 1219
Please return these Scratchers to your Lottery
Sales Representative.
1250
Lucky Streak
1246
Lucky Streak
1246
$20
$10
$10
$10
Game # 1229
$10
Game # 1245
$10
Game # 1238
$5
Game # 1216
$3
Game # 1224
W
NE
SALES TIP
Ask your Sales Rep which options are best100X the Money
for your store.
If more inventory is needed, call
855-EZLOTTO and select option 1. If order
is placed before 3 pm, the Scratchers® will
arrive the next business day.
1230
$5
Game # 1226
$10
$5,000,000 Platinum
Payout 1219
$5
Game # 1253
$5
$10 Game # 1237
The Price Is Right
1222
Lucky Gems
1212
$5
Game # 1234
$10
$10
SCRATCHERS PRICING
$5
Game # 1228
$5
Game # 1225
Million Dollar
Multiplier 1245
Million Dollar
Multiplier 1245
$10
$10
$3
Game # 1248
$3
Game # 1252
$3
Game # 1236
•Games may change based on available
inventory and rate of sale.
*Games selected to be removed are
based on statewide sales performance
and available inventory levels.
Continue to display your “best-selling”
Scratchers for your location.
8
Mystery Crossword
1242
Golden Ticket
1238
$5
$5
$2
Game # 1244
W
NE
ATTENTION RETAILERS
$3
Game # 1233
Set for Life
1205$2
Game # 1235
$5
50X the Money
1229 $1
$2
Game # 1247
Game # 1227
$5
Utilize Yo
Gam
for Feat
(125
Contact
Sales Re
for Displ
EW
$5
Game # 1249
1246
N
Final Cost per Pack
$846
$564
$470
$376
$282
$188
$235
W
NE
Price Point
$30
$20
$10
$5
$3
$2
$1
$1
Game # 1243
1250
Power 5's
$1 1216
High Card Poker
1249
$5
$5
$5
Game # 1251
Games
& Ret
customer-facing side
Extra Crossword
1234
Joker's Wild
1237
The Price Is Right
1221
Win It All
1225
Happy Holidays
1241
$5
$5
$3
$3
$5
COMING SOON
MARCH 2017
APRIL GAMES
Get ready! Your next set of Scratchers
are coming March 22nd!*
®
*Ticket artwork subject to change.
9
COMING SOON
GET READY…
SUPER TICKET
™
Prepare your store for the SUPER TICKET™ ! This 8”x 12” ticket is BIG in stature and prizes. There’s
52 chances to win and a top prize of $1,000,000! Talk to your Lottery Sales Representative today
to ensure your store is ready for the SUPER TICKET™ !
GAME INFORMATION
• Game Launch –
March 22, 2017
• Game # - 1256
• Price Point - $10
• Pack Size – 50
• Cost Per Pack - $500
-- Less 6% Commission/
Handling Fee = $470
• Dimensions – 8” x 12”
• Supported by Full
Advertising Campaign
Beginning April 3, 2017
• Void if Separated
• Limited distribution.
Please ask your DSR
or LTSS for more
information
KEY GAME FEATURES
• 5
2 Chances to Win!
• BIGGEST Scratchers
EVER from the
California Lottery
• $1,000,000 Top Prize
10
• O
ver $65,000,000
in ALL CASH Prizes
• O
verall Odds = 1:3.61
• P
rize Payout = 73%
Note: Ticket artwork subject to change.
MARCH 2017
SOMETHING BIG IS COMING MARCH 22, 2017!
MERCHANDISING INFORMATION
• Customized
Dual Stackables and In-Counter Trays
• Cannot be dispensed in any vending machine
• Both 4” x 4” and 8” x 6” Insert Cards are
available for display
In-Counter Tray
Stackable Insert
The Super Ticket™ Scratchers® will only be shipped to
select retailers. Be sure to let your players know that you
offer Super Ticket™ for sale at your location!
Ask your Lottery Representative for more details.
11
LOTTERY NEWS
MARCH 2017
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTION
ADVENTURE
January
February
March
NOW through June 30, 2017, any eligible, non-winning $1, $2, $3 and $5 Scratchers®, as well
as all eligible SuperLotto Plus® 2nd Chance codes submitted will give your players a chance
each month to win an exciting California Adventure prize package valued at $10,666!
DRAW PROMO MONTH
PRIZE PACKAGE
# OF WINNERS
1
January 1 — January 31
Music Fest
(7) Scratchers
(7) SuperLotto Plus
2
February 1 — February 28
Culinary Experience
(7) Scratchers
(7) SuperLotto Plus
3
March 1 — March 31
Adrenaline Adventure
(7) Scratchers
(7) SuperLotto Plus
4
April 1 — April 30
Pro Sport Experience
(7) Scratchers
(7) SuperLotto Plus
5
May 1 — May 31
Vacation of a Lifetime
(7) Scratchers
(7) SuperLotto Plus
6
June 1 — June 30
Beach House Experience
(7) Scratchers
(7) SuperLotto Plus
January 1 — June 30
All six (6) prize packages featured throughout
the Promotion Period
(2) Scratchers (2) SuperLotto Plus
Grand
Prize
This is all in addition to the weekly
2nd Chance drawings. Be sure to
remind your players about these chances
to win fun prize package adventures!
Visit calottery.com/ca-adventure for
more details.
12
LOTTERY NEWS
MARCH 2017
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTION
Eligible Scratchers
®
PRICE
POINT
GAME
NUMBER
PRICE
POINT
GAME NAME
GAME
NUMBER
GAME NAME
$1
1164
EA$Y CA$H
$3
1208
5X CROSSWORD
$1
1213
LUCKY SPOT
$3
1210
QUICK WIN BINGO
$1
1217
FIND THE 9’S
$3
1215
TRIPLING BONUS CROSSWORD
$1
1223
I HEART CALIFORNIA
$3
1224
WORD GAMES
$1
1231
DIAMONDS
$3
1233
CA$H LINE BINGO
$1
1239
CANDY CANE CASH
$3
1236
5X CROSSWORD BONUS MATCH
$1
1243
YEAR OF THE ROOSTER
$3
1248
TRIPLING BONUS CROSSWORD
$1
1247
I LOVE HEARTS
$3
1252
LOTERIA™
$1
1251
GREAT 8’S
$5
1159
HIT $500!
$2
1203
SET FOR LIFE
$5
1209
WINNING 777
$2
1207
SUITS
$5
1211
DOUBLE SIDED DOLLARS
$2
1214
7-11-21
$5
1216
POWER 5’S
$2
1220
THE PRICE IS RIGHT®
$5
1218
POKER NIGHT
$2
1227
10X THE MONEY
$5
1221
THE PRICE IS RIGHT®
$2
1232
DIA DE LOS MUERTOS
$2
1235
$30 GRAND
$5
1225
WIN IT ALL
$2
1240
MERRY MONEY
$5
1226
MEGA CROSSWORD
$2
1244
ELECTRIC 7’S
$5
1228
20X THE MONEY
$5
1234
EXTRA CROSSWORD
$5
1237
JOKER’S WILD
$5
1241
HAPPY HOLIDAYS
$5
1249
HIGH CARD POKER
$5
1253
RUBY RED 7’S
• A
ll eligible Scratchers are based on
availability and are subject to change.
• F
or the most current list of
eligible Scratchers, please visit
calottery.com/ca-adventure
13
QUICK REFERENCE GUIDE
MARCH 2017
SCRATCHERS ENDED GAMES
®
STILL CLAIMABLE ENDED GAMES
Price Point Game # Game Name
End Date Claim By Date
$1
SUCCESSFUL SCRATCHERS SALES
CHECKLIST:
See Placement Guides for which games to
**
1217
1202
1206
Find the 9’s
Set for Life
Match 3 Tripler
2/17/17
10/21/16
10/21/16
8/16/17
4/19/17
4/19/17
1203
1207
1214
Set for Life
Suits
7-11-21
2/17/17
2/17/17
2/17/17
8/16/17
8/16/17
8/16/17
Safely put aside removed games and return to
**
1208
1210
1199
5X Crossword
Quick Win Bingo
Loteria
2/17/17
2/17/17
12/16/16
8/16/17
8/16/17
6/14/17
Ask your Lottery Sales Representative about
**
$5
1211
1167
1190
1201
1204
Double Sided Dollars
Extra Play
Superstar Crossword
Mega Crossword
Set for Life
2/17/17
12/16/16
12/16/16
10/21/16
9/30/16
8/16/17
6/14/17
6/14/17
4/19/17
3/29/17
$10
1212
1170
1196
Lucky Gems
$1,000,000 Jackpot!
Silver & Gold
1/9/17
12/16/16
12/16/16
7/8/17
6/14/17
6/14/17
$20
1200
1175
1191
1160
Extreme Green
Deluxe 7’s Playbook
Max-A-Millions
Ultimate Riches
2/17/17
12/16/16
12/16/16
10/21/16
8/16/17
6/14/17
6/14/17
4/19/17
$2
$3
replace with new games.
your Lottery Sales Representative for credit.
your sales trends.
Number of $5 Games
**
Goal
**
$
Average Weekly Sales
**
Goal
**
Next visit
DSR TIPS
*Indicates latest games ended. These games must be returned to your DSRs before the end date.
Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers® Games to help identify tickets ending soon.
14
After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®,
700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur.
In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 1/17
Tip: Use in Scratchers® displays.
All Mega Millions® and
Powerball® sales are final.
You must be 18 years or older to play the
Lottery. Please play responsibly. Problem
Gambling Help Line: 1-800-GAMBLER
Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays.
Lottery Retailer Services
Toll-Free Number
1-855-395-6886 or
1-855-EZLOTTO