PITCH DECK
SKELETON
PRESENTATION
About this presentation
The skeleton presentation consists the outline of all the key slides required by
the task. Please feel free to add more content to this presentation but kindly
adhere to basic requirements and presentation size.
State your Business/Service
Product/Platform name clearly
• Mention your Company’s name only if required.
• State a tagline ONLY if you really know what your business is about, or it’s
an existing, established tagline
What is the problem you are addressing?
• Clearly state the need or the pain that you have identified.
What is the problem you are addressing?
• Clearly state the need or the pain that you have identified.
Your Insight/s to Solve the Problem
• Powerfully & crisply explain how you have thought through a solution of
this big pain- point that you have discovered.
• This will probably be the most important slide. The problem identified and
solution found should be ‘business worthy’ enough to proceed from here on.
Visual Reference
• At this stage, it would be great if you show the PROBLEM and the
SOLUTION visually.
• If your Startup is a website/app – set up a live link so that you can present it
directly if required.
• Investors like to SEE the solution just as much as they can imagine it.
• This also sets the stage to prove that you have a prototype built out already!
Your Business Proposition
• Describe crisply at a high level, what is your business proposition?
• What will you offer, to whom, why, for what and the benefits of doing so for
you.
How does your business work?
• In simple language, explain the PROCESS of executing your business. Use a
flow chart, a logical sequence of screens or a live example
The Market Size and Potential
• What is the market opportunity? How LARGE is the market for your
solution?!
• Describe your vision of the long term market. How and why your solution
will remain relevant (and grow) in the next 3-5 years? (Simply said, your
concept should be forward looking – not backward thinking.)
Competition Mapping
• Explain boldly, without fear, who is your competition, what they do, how
ahead or near are they to you, who has funded them, has there been any
acquisitions in this space?
• Clearly state how different you are from the competition.
Go to the Market Plan
How will you go to market? What will be your strategy? Who will you go to and
how?
What is your core strategy?
• Without hocus pocus and fancy ‘strategy’ charts, just explain the ‘No brainer’
reason why your business will succeed!
• The investor reading this slide should say, “Oh yeah, this makes so much
sense!”
Financial Modeling
• It’s important to discuss HOW to think of revenue MODELING – NOT
‘HOW MUCH’ revenue you will make here.
• The investor needs to understand that you get the MODEL right – then
assume scale will apply itself.
• Having said this have a clear understanding of how large your business can
ever become in revenue topline etc (It’s a fav VC question, “How large can
this become?”)
What are you looking for?
• Since it’s usually the money – simply state it! And be clear in your pitch
Cash Flows
• Dimension the COST of doing business that you want to build here.
• Take an 18-24-36 month window and detail the COSTS (capex and P&L)
here (not revenues) – to demonstrate what will it take to BUILD the
business.
• Please factor-in some survival salaries for yourself and your partners in this
slide.
Revenues and Scale
• If you have a clear vision, try and tabulate a SIMPLE table to understand
Revenue projection.
• Please exclude silly calculations like ‘depreciation’ etc – it immediately sends a
wrong signal to an investor - that this is a silly academic exercise.
Threats/Deaths/Weaknesses
• Can you be bold in detailing what could kill your business? What is your
darkest nightmare that could come true? What are your weaknesses?
• It reassures the investor that you have thought with pessimism as much as
with optimism and also saves him/her the time and energy from finding
loopholes/pitfalls.
Outcome and Exit Strategy
• What do you expect your business to become?
• I would like to hear realistic ideas of WHO will buy your business and why
(if it’s an acquisition etc.).
• If you think this is IPO stuff, then prove the companies in your industry
who have listed (if any?)
The Founders and Team
• Present this last. Although some decks present this first to establish
credibility
• The reason I keep this last, is that in the first few minutes itself, the
entrepreneurs and investors discuss what each of them have been up
to/done in the past.
• Please keep the points interesting and relevant. No one wants to read your
bio-data here!
Did you have these Questions in mind?
• Mention some mock ‘questions’ that may further explain the pitch better.
• Use this slide to interact with your investors and ensure removal of any
doubt.
GUIDELINES
• Make this presentation content heavy but use smart arts, images etc. instead
of boring texts.
• Do not exceed 12 slides.
• You will be judged on your creativity, Presentation and Content.
• Please adhere to the submission deadlines. No extensions will be provided
for this task.