Business white paper
Choose HP
and grow!
Build revenue, reduce costs and expand reach with the HP OEM program
Business white paper | Choose HP and grow!
Table of contents
3 Build the value of your brand with HP
3 Take sales to the next level
3 Drive cost and complexity out of operations
4 The HP advantage for you
4 Reduce planning and design costs
4 See the future clearly
4 Customize and brand platforms
4 The right solution for your industry
4 Anticipate and minimize change
5 Streamline configuration and manufacturing
5 Shorten certification cycles
5 Leverage a world-class supply chain
5 Simplify operations
6 Take advantage of worldwide support services
6 Global reach, local touch
6 Cross-border purchase and transfer of service
6 Cost-savings from built-in remote server diagnostics
6 Direct access to OEM-level technical support
6 Flexible service and support options
7 Go with the market leaders
7 Next steps
7 About HP
Business white paper | Choose HP and grow!
Build the value of your brand with HP
If you are like most OEMs, you are under constant pressure to grow market share and increase
profitability in an increasingly competitive marketplace. In today’s fast-paced economy
you need to get to market quickly with unique and compelling solutions. And to expand the
business, you need to scale sales while maintaining the highest levels of product quality and
customer satisfaction.
Choosing the right technology partner can make all the difference. Most white box suppliers
and second-tier platform vendors lack the global scale, deep product support, and extensive
supply chain reach to support your growth. Unexpected product changes, untimely distribution
delays, and inconsistent customer support can impede sales, tarnish your brand, and impact
your bottom line. Restricted procurement, distribution, and support capabilities can hinder your
ability to serve multinational customers. And limited customization options can add product
integration, logistics, and fulfillment costs.
HP and our OEM Distribution Partners deliver the stable server, storage and networking
platforms, dedicated engineering resources and global supply chain and support services
you need to grow your business quickly and cost-effectively, without compromising quality.
Our long-lifecycle, industry-standard platforms help reduce unplanned certification rework
and ensure your valuable engineering resources stay focused on enhancing your intellectual
property and building your competitive advantage. With extensive factory integration and
customization services, global engineering support, and comprehensive business management
tools, HP can help you take sales and service quality to the next level and drive cost and
complexity out of operations.
Take sales to the next level
Are you getting ready to ramp up sales? Has your white box server served its purpose, and
now it’s time to move to the business benefits of a branded solution from a global IT solutions
distributor for competitive advantage? HP and our OEM Distribution Partners provide the
predictability, flexibility, and global support options you need to take on geographic expansion
or the demanding requirements of the largest customers, with a brand your customers can
trust. HP is the foundation upon which more solutions are built than any other brand—number
one or two in most markets—making it a much easier sell compared to white box solutions.
Benefits of partnering with HP include:
• Platform engineering assistance
• Stable and tested product configurations
• Long product lifecycles with full visibility into development plans
• Factory integration and customization services not available from standard resellers
• Predictable and timely product supply
• Worldwide service contracts
Drive cost and complexity out of operations
Is your technology platform approaching end-of-life? Are escalating engineering fixes and
support costs impacting profitability? HP provides stable technology and comprehensive
integration and support services to help you manage change and eliminate cost and complexity.
And HP offers a comprehensive portfolio of integrated server, storage, and networking products
that can help you contain solution integration, certification, and support costs. A single
point-of-contact for multiple solution components also streamlines your processes, saving you
time and money.
Advantages of teaming with HP include:
• Factory-integrated solutions that reduce platform certification and integration costs
• Frozen and tested SKUs that eliminate unplanned engineering and support expenses
• Efficient supplier management tools that streamline operations
• Cross-border service purchase and transfer plans that simplify multinational support
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Business white paper | Choose HP and grow!
The HP advantage for you
HP and our partners offer the worldwide supply chain, engineering and support resources, and
distribution capabilities you need to confidently expand markets, manage growth, and build
customer loyalty. Because you are working with global leaders, you won’t have to negotiate
regional or country-specific agreements as other suppliers may require. One business
agreement serves as global standard that unifies procurement, distribution and support
logistics.
Reduce planning and design costs
Does your technology supplier offer the long product lifecycles and extended technology
roadmaps you need to efficiently manage change and contain costs? Can you build custom
configurations to suit your specific requirements? HP along with our partners can help you
improve product planning and eliminate configuration churn as well as integration and
certification costs by providing stable platforms, greater visibility into product lifecycle events,
and the ability to create turnkey solutions that are custom-branded and tailored to your
specifications.
See the future clearly
To help manage change and plan and allocate your budget more effectively, HP gives you full
visibility into key product lifecycle events with long-term product and technology roadmaps;
product end-of-life-reports, change notifications and transition plans, and custom engineering
change orders.
Customize and brand platforms
HP and our OEM Distribution Partners offer flexible customization services that let you modify
a product’s physical appearance and specify its software and hardware components. And
with our comprehensive factory integration services, we can install custom software images
and integrate third-party hardware options to create ready-to-deploy configurations tailored
to your specific requirements. Selecting HP server, storage and networking components
maximizes your leverage of our partners’ custom configuration services. Turn-key, customized
solutions help you save time and money by simplifying product integration, logistics, and
fulfillment. Whatever your integrations requirements, HP’s OEM program can support you.
Carrier-grade solutions for the
telecommunications industry
HP offers reliable, flexible, and
scalable platforms that meet stringent
telecommunications provider availability
and performance requirements. HP
carrier-grade platforms adhere to
relevant ETSI standards, are NEBS Level-3
compliant, and support Carrier Grade Linux
(CGL) and other key capabilities.
The right solution for your industry
HP solutions are used in a wide range of applications, in a variety of markets including:
• Aerospace and defense
• Security and surveillance
• Oil and gas
• Broadcasting
• Medical and healthcare
• Telecommunications
Anticipate and minimize change
Our long product lifecycles help you minimize configuration churn, reduce certification rework,
integration and support costs, and free up development resources to focus on innovation.
Many HP products feature up to 96-month supported lifecycles—with 36 months of active
production, 60 months of depot-level support, and transitions of up to six months between
generations. Unlike many competitors, our long lifecycle commitment covers not only chassis
and processors, but memory, storage, and interconnects. And we offer custom lifecycle
extension programs so you can stretch product lifecycles even further.
4
Business white paper | Choose HP and grow!
Greater stability with long-life products
Stable, consistent 96-month
platform lifecycles* for reduced
development and support costs
96
60
48
Long lifecycle goes beyond the
chassis and processor and
extends to memory, storage
and interconnects
Lifecycle Extension programs can
stretch product lifecycles to meet
unique market requirements
24
60
48
* select models
36 month lifecycle
Previous
generation
-12
24
Future
generation
Long lifecycle server
-6
Up to 12 months planning and
development visibility
0
Up to 6 months
EOL transition
60 month post-lifecycle support
36
96
Streamline configuration and manufacturing
Hindered by white box vendors providing inconsistent product supplies and limited support
resources? HP offers the global engineering and manufacturing services, best-in-class supply
chain, and extensive OEM management systems and tools you need simplify operations and
manage growth.
Shorten certification cycles
With HP you’ll have direct access to product experts who can help you get to market faster.
You’ll spend less time thinking about underlying subsystems and more time concentrating on
enhancing your intellectual property. Our dedicated technical program management team can
provide specialized development support and help you craft product specifications that address
your unique requirements. We can help you implement advanced change management, custom
in-factory hardware settings or software images, or automated software installation processes
to streamline manufacturing and product delivery. Leverage a world-class supply chain
Leverage a world-class supply chain
You can count on HP and our OEM distribution partners to get the right product to the right
place at the right time. We have the knowledge and worldwide supply chain experience to
efficiently and effectively manage the entire supply chain surrounding your solution. We can
handle everything from order placement, supplier management, factory integration and
customization, to specialized documentation, packaging, and shipping. We can manage your
supply chain with speed, accuracy, and efficiency.
Simplify operations
Our global OEM portal streamlines business operations, giving you one-stop Web access to all
your OEM-related information. You can save time and effort by leveraging the
single-source portal to manage all your business operations and supplier interactions, access
global OEM services, facilitate sales and marketing activities, obtain developer support and
product information or order demo equipment or discounted products for internal use.
5
Business white paper | Choose HP and grow!
Take advantage of worldwide support services
Are you finding it difficult to support multinational customers with your current supplier? Are you
forced to implement per-county service contracts? HP offers easy-to-buy, easy-to-use, global
support packages in standard configurations or customized to your specifications, delivering a
full range of preventative, diagnostic, and repair services.
Global reach, local touch
Take advantage of global service reach with a local touch to support you on your terms.
With one contract, one price, you’ll enjoy worldwide, proactive service and support backed
by 73,000+ service professionals in 170+ countries, 112 global call centers, and 8000+ part
centers.
Cross-border purchase and transfer of service
HP and our partners make it easier for you to support multinational customers and do business
across borders. Services can be purchased in one location, centrally billed, and then delivered
in another country. If you would like to purchase the hardware and services together and don’t
know where the end-user will ultimately be located, you can specify the end-user location any
time within three months of the original order. You can also choose to purchase the service
separately from the hardware. Once you’ve selected the cross border purchase option that
works best for you, we’ll set up the cross border purchase model and provide you with the
process needed to place orders.
Cost-savings from built-in remote server diagnostics
Next-generation HP ProLiant Gen8 servers feature built-in remote diagnostic capabilities that
help you save time and resources, while improving customer satisfaction. HP Insight Remote
Support delivers intelligent remote monitoring and troubleshooting capabilities that let you
analyze trends, automatically dispatch repair services, and reduce problem resolution times by
66%. And Insight Online provides remote access to service and warranty information so you can
efficiently manage customer entitlements and assets.
Direct access to OEM-level technical support
Our OEM tech support hotline provides rapid access to product experts who can help quickly
diagnose and resolve problems, with a single point of contact for both hardware and software
support. As an OEM, you’ll receive specialized technical support tailored to your expertise and
experience. We won’t waste your time by asking diagnostics questions you’ve already solved
prior to calling.
Flexible service and support options
HP service options provide important benefits to you and your customers beyond the warranty
already included with the product. Services can be purchased to extend the length of service
coverage, increase to higher service levels (e.g. 24/7 support) or provide additional service
capabilities. You have the flexibility to choose between multiple predefined service level options
to address your specific needs.
HP Foundation Services
HP Lifecycle Event Services
Reactive HW and SW support including HP
Collaborative Support for basic software diagnosis
and third-party collaboration
Installation, training, storage backup, Factory
Express, or additional consulting
HP Data Center Care
HP Proactive Care
End-to-end, high-touch, OEM-tuned support for
enhanced call handling across custom-designed
solution elements and multivendor technologies
6
Direct access to experts or a Solution Center, account
management & advisory options, platform revision
management, and Insight Remote Support & Insight
Online
Business white paper | Choose HP and grow!
Go with the market leaders
With HP you’ll have access to the world’s broadest and most popular product family. HP has
been number one in the server market for over 15 years running. HP ProLiant servers offer
proven technology, unsurpassed quality and durability, and strong brand recognition. The
HP ProLiant Gen8 family of servers—tailored to your exact needs—will transform your OEM
experience and impact your bottom line.
HP ProLiant Gen8 industry-standard servers
More choice
#1 world’s best selling server
96
months lifecycle support on choice of
four ProLiant models
66%
faster problem resolution with
HP Insight Online and HP Insight
Remote
Simplify sourcing and your supply chain with the
industry’s broadest server portfolio
Five-year warranty
Get five-years on parts, labor, and next business-day
onsite engagement to meet longer deployment life
of OEM solutions
NEBS Level-3
Assurance to perform in the harshest environments.
Lower-cost option to MilSpec
Your server, your way
From bezel to box to documentation––ready for your
brand
Next steps
To learn more about the HP OEM program as well as how to contact your HP OEM
Representative or an authorized HP OEM Distribution Partner please visit the HP OEM Program
homepage. Detailed product information for OEM’s is also available for servers, storage and
networking as well.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses,
governments and society. The world’s largest technology company, HP brings together a
portfolio that spans printing, personal computing, software, services and IT infrastructure to
solve customer problems. More information about HP (NYSE: HPQ) is available at
hp.com.
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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein
should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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