2013 SOUTHSIDE CYCLING SPONSORSHIP PROGRAM
Southside Cycling is a recreational bicycling club located in the south suburbs of metro Atlanta. Founded in 1998,
the club reorganized in 2009 under new leadership. Since then, we’ve grown steadily in membership and reach
through increased cycling interest and the generous contributions of our sponsors. We’ll finish the 2012 year with
over 250 members who will ride over a quarter of a MILLION miles in the south suburbs and metro Atlanta.
Southside Cycling members participate in dozens of organized charitable events throughout the year, presenting a
positive image throughout and carrying our sponsors’
message in the community.
Club members represent an adult, upper and middle
income demographic with interest in recreation, personal
health and fitness and charitable giving. Membership is
well balanced between men and women.
The club’s website is our main portal to the members and
community. In addition to serving the club’s members, the
ride calendar feature has become a valued resource to the
cycling and fitness community.
SPONSORSHIP OPPORTUNITIES
For the 2013 season, Southside Cycling is offering a wide range of Sponsorship levels. Public recognition, visibility
and exposure of your company or business with the SouthSide Cycling Club can be a win/win for both SouthSide
Cycling Club and the sponsors.
Normal sponsorship runs for one calendar year (1 January-31 December). 2013 sponsorships will be accepted
throughout the year so it is never too late or too early to make a commitment to the club. However, certain
promotional items are produced only once- at the beginning of the year- so the only way to insure your logo is
displayed throughout the year is to sign on early. We have found that our club clothing is extremely popular and
offers some unique sponsorship advantages. The designs, however, are typically finalized in January, so again, time
is of the essence.
PURPOSE OF SPONSORSHIP
The purpose of the SouthSide Cycling Club sponsorship program is to allow
the club and its sponsors to expand their opportunities and help SouthSide
Cycling Club members grow in the sport of cycling. We are looking for
sponsors who are willing to share this mission by enhancing the cycling
experience of our members and the community at the same time.
Our real value proposition to vendors and potential sponsors is access to
our membership of dedicated cyclists and the community in which they
ride. In addition, sponsorship provides the ability for one-of-a-kind
marketing exposure via SouthSide Cycling Club’s website, member communications, charitable rides and USA
Cycling sanctioned race and training events.
This program has been updated to entice our top-level sponsors to participate in financial contributions as well as
continue in product/services discounts and giveaways which help fund club charitable, social and community
outreach activities, as well as training and competitive events that bring product and business awareness to
cyclists and the community as a whole.
OUR COMMITMENT TO YOU AS A SPONSOR
The Club appreciates how important it is that sponsors see
value in their support of the club. In addition to helping the
sponsor portray a positive image in the community, the
Club actively encourages not only members but also casual
and formal contacts made throughout the community to
support your business. The Club will ensure that one of its
officers acts as your ongoing contact. Throughout the year,
you are invited to attend all club events including socials,
meetings and rides. At those events you will be invited to
come and promote any and all products and services you
provide to not just our cyclists, but the community at large.
TYPES OF SPONSORSHIP
Financial contributions to SouthSide Cycling Club support our events, clothing sales and administrative costs. If
your interest falls within a particular area of the club’s activities, for example the support of a particular charity or
formation of a competitive race team, the use of your monies can be tailored to those events.
TAX EXEMPT STATUS
The SouthSide Cycling Club is a charitable organization recognized under section 501c4 of the IRS Code. While
charitable contributions to the club are not normally tax deductible, certain contributions MAY be deductible as
business expenses. Businesses considering a contribution are asked to consult their tax advisors. SouthSide
Cycling’s Tax ID number is available upon request.
CLUB SPONSORSHIP LEVELS
Platinum Level - $5000 or greater
Gold Level- $2500-$4999
Silver Level- $1000-$2499
Bronze Level- $350- $999
Benefit
Bronze
Silver
Gold
Platinum
Preferred Logo Placement at the top of the Website
X
X
Prominent Logo Placement on Club Clothing (as available)
X
X
Logo recognition and link on the SouthSide Cycling Club website
X
X
Logo placement on club banners, displayed when the club participates in local
events.
Custom branded club banner to hang in your place of business, if desired
X
X
X
X
X
X
X
Small Logo on club clothing
X
X
Logo recognition in event advertisements as space permits
X
X
X
X
X
X
X
Your Banner displayed on race day (Business must provide banner)
Promoted as a Senior Sponsor for one club event or race (Cash sponsorship
only)
Your events and promotions displayed as a banner on the club’s homepage
Your key events and special promotions can be added to our calendar which is
one of the busiest areas on the website
X
X
X
X
X
X
The following is an annual sponsorship agreement between the SouthSide Cycling Club and
_____________________. I, _______________________ am a legal representative for the above named business
or entity and by signing this agree to the terms and conditions outlines in the sponsorship agreement that was
provided with this form. Once accepted by SouthSide Cycling Club, this agreement shall be in force for the period
specified below. Please complete the information below and initial each line you have selected. If you are not
interested in continuing your previous sponsorship, please fill in the bottom of the form and return it as soon as
possible.
Club Sponsor Level Selection
Select
Level
Amount of
Commitment
General Product/Services Sponsor
$
Bronze - $350-$999
$
Silver - $1000-$2499
$
Gold - $2500 -$4999
$
Platinum - $5000 or greater
$
Duration of Sponsorship
Select
Number of Calendar Years
Initials
One Calendar Year ending December 31st, 2013
Two Calendar Years ending December 31st, 2014
Three Calendar Years ending December 31st, 2014
I agree on this date ________________ to provide SouthSide Cycling Club a copy of this signed agreement either in
hand or at the address below and not later than January 1 st, 2013. Money for Club Sponsorship is due not later
than January 31st, 2013. Within 15 days of receipt, the SouthSide Cycling Club President will review this agreement
and if accepted, sign and return a copy to you.
Sponsor Signature ____________________________
Printed Name ________________________________
Telephone Number ___________________________
Address ____________________________________
City, St, Zip __________________________________
Club Sponsor Coordinator Signature_____________________________
SPONSOR CLOTHING EXAMPLES
The diagram shows examples of the placement of logos on our 2012 clothing. Logo placement and use is
negotiable and dependent largely on the level of contribution of the sponsor.