EMIA Presentation
12 & 13 August 2009
CONTENT
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Definition of EMIA
EMIA Structure
EMIA Offerings (Products)
EMIA Financial Support
EMIA Qualifying Criteria
Important Lead Times
Master Files
DEFINITION
• EMIA is the abbreviation for Export Marketing
and Investment Assistance
• The scheme was designed to partially
compensate exporters for costs incurred in their
marketing activities abroad
• Provides market assistance to develop new
export markets and grow export markets
• Assists with facilitation to grow Foreign Direct
Investment into SA
EMIA STRUCTURE
EMIA Scheme
TISA
Christiaan Saaiman
Tel: (012) 394-1021
Group
Missions
National
Pavilions
TEO
Donald Mabusela
Tel: (012) 394-1716
Individual
PMR & FDI
Exhibitions
Individual
Missions
SSAS &
CPFP
EMIA GROUP OFFERINGS
GROUP TRADE MISSIONS
Group Outward Selling/Investment Missions
Assistance to SA exporters/companies who wish to make
contact with potential buyers/investors with a view to
conclude new export orders/recruit foreign direct investment
Group Inward Buying/Investment Missions
Assistance is provided to organisers of inward
buying/investment missions to enable prospective
buyers/investors to make contact with SA
exporters/companies to conclude export orders/attract
foreign direct investment
OBJECTIVES OF
GROUP MISSIONS
Export promotion tool:
• Introduce local firms to new or existing markets
• Gaining entry or strengthening existing networks
• Exploit number of Free Trade, Bi-lateral and Multi-lateral
agreements
• Encourage entry and/or expansion when experience is
still limited
• First hand experience of market through direct contact
• Adjust perception of market potential and increase
knowledge
• Establishment of networks
Page 21
NATIONAL PAVILIONS
WHAT IS A NATIONAL
PAVILION?
• Participation at a leading International Trade Fair
• Sector Focused
• Select South African companies to exhibit their Products
or Services
• the dti procures Space, the Stand and Services (e.g.
security, refuse removal, coffee etc.)
• The Aim is to market by:
- Business 2 Business Meetings (B2B)
- Advertising & Editorials
- Media/Public Relations
• Measured Impact
- Generate Trade Leads & Export Sales
WHY NATIONAL
PAVILIONS?
- To promote the country in general
- To showcase SA Industries
- To promote SA firms to foreign buyers &
generate export sales
- Gathering of information (Intelligence)
- Promoting SMME’s / HDI’s
EMIA INDIVIDUAL
OFFERINGS
Individual Exhibitions
Assistance is granted to individual SA exporters to exhibit
products at recognised exhibitions abroad where the dti does
not provide for a national pavilion
PMR and FDI Research
Assistance is provided to partially compensate exporters for
costs incurred in developing new export markets or recruiting
new Foreign Direct Investment into South Africa through
personal contact by visiting potential buyers/investors in foreign
countries
EMIA INDIVIDUAL
OFFERINGS (cont)
Individual Inward Buying/Investment Missions
Assistance is provided to South African entities organising
inward buying/investment missions to enable a prospective
buyer/investor to make contact with them to conclude export
orders or attract foreign direct investment
EMIA GENERIC AND
PROJECT FUNDING
Sector Specific Assistance
-Generic Funding (Export Councils and JAGs) administered by
TISA
-Project Funding administered by TEO
-Developing industry sectors and new export markets
-Broadening the export base
Capital Projects Feasibility Programme
The Fund is a cost-sharing scheme, providing a contribution
to the cost of feasibility studies that are likely to lead to
projects outside South Africa that will increase local exports
and stimulate the market for the South African capital goods
and services
FINANCIAL SUPPORT
Assistance is provided on the following basis:
• Travel (economy class)
• Daily subsistence
• Transport of samples for specific events
• Development of marketing materials for specific
events
• Exhibition costs relating to stand rental, stand
design, services and set up costs
• Costs of brochures
• Project funding (SSAS)
• Export Council Operational Funding (SSAS)
WHO QUALIFIES FOR EMIA
– South African manufacturers of products
– South African export trading houses /
Commission Agents
– South African Export Councils, Industry
Associations and Joint Action Groups.
– Provincial Investment Promotion Agencies,
Local and Provincial Government participating
in International Trade Initiatives (ITI’s).
DEFINITION OF
SMALL, MEDIUM AND MICRO-SIZED
EXPORTERS (SMME’s)
SMME’s must be privately, independently or co-operatively
owned and managed, and must comply with any two of the
following quantitative criteria:
Annual Turnover less than R40m
Total assets excluding fixed property must be less
than R15m
Less than 200 full time employees
DEFINITION OF A HDI
Historically Disadvantaged Individuals
An SMME
At least 51% ownership by black person(s), women or
disabled person(s)
Persons must be of a South Africa Nationality
GENERIC CRITERIA FOR
ASSISTANCE
• Export/production performance of the applicant
• Export/marketing competency of the person visiting
the foreign country
• Potential or available/accessible production/export
product capacity
• Extent of export marketing planning
• Type of products for export and local sales
performance
• Industry in which the venture operates
• Membership of an Export Council (not compulsory)
IMPORTANT LEAD
TIMES
Important EMIA lead
times
Reason for lead time
Group Missions: 2
months
• Processing and facilitation of incomplete
applications
• Limited resources
• Fortnightly adjudication meetings
• Air ticket and accommodation prices and
availability
• Visas
• Itineraries / Mission Plans: 2 weeks prior to
commencement date of Mission
IMPORTANT LEAD TIMES
(cont)
Important EMIA lead
times
Reason for lead time
National Pavilions: 6
months
• Logistical arrangements (freight, space
booking and payment, services, air tickets,
accommodation and visas)
• Sufficient number of applications to justify
participation
• Fortnightly adjudication
Individual Exhibitions
PMR / FDI
Emerging Exporters
2 months
• Fortnightly adjudication
• Logistical arrangements to be made by
individual companies
MASTER FILES
• Efficiency
• Decrease admin burden
• Allowed six applications per year which means six set of
documentation
Documents on master file
 Original, valid Tax Clearance certificate
 Export registration certificate
 Incorporation certificate or ID
 Full colour product brochure
 Financial Statements
 Original Credit Order Instruction form with original bank stamp
 Original cancelled cheque
Contact details
Koos Janse van Rensburg – Deputy Director: National
Pavilions
012 394-1029
[email protected]
Corne du Plessis – Deputy Director: Group Trade Missions
012 394-1020
[email protected]
Donald Mabusela – Director: EMIA
012 394-1014
[email protected]
Call Centre 0861 843 384
EMIA BRINGING THE
WORLD TO YOU
THANK YOU
QUESTIONS?