Resources for
SWOT Analyses
SWOT Analyses: Used to analyze a corporation or industry, especially emerging
ones.
Strength
Weakness
Opportunity
Threat
Use either of these databases, Euromonitor International or Business Source
Complete, to get SWOT analyses.
From the library’s web page www.utdallas.edu/library select “Finding Articles
(Databases)” from the Resources list. Remember that from off campus you will
be prompted to enter your UTD-ID and last name to access the electronic
resources.
Under Database Title Lists, click on the letter for the database you want to
use - B-C for Business Source Complete.
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Select the resource from the list.
In Business Source Complete enter (company name) in the first box and SWOT
in the second and then click search. Our example is Deutsche Bank.
Results:
Using Euromonitor International to find SWOT analyses involves several steps
so go slowly. Again select “Finding Articles (Databases)” from the Resources list
on the library’s web page www.utdallas.edu/library. Remember that from off
campus you will be prompted to enter your UTD-ID and last name to access
the electronic resources.
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Click on the “E” to select Euromonitor from the database list.
Click “Accept” to enter the database.
Select Keyword from the upper green area. Enter (company name) in the search
box then click “Go". Again, using Deutsche Bank as the example:
Click on the market report in the result list:
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The table of contents will be on the left side. Scroll down to select SWOT
Analysis then click on it. The screen will refresh and the report will appear.
Questions? Please contact Loreen Phillips at [email protected] or
972 883-2126 or call 972 883-2643 for research assistance.
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