HoustonPBS
January, 2012
Education and KUHT
• The PBS Target Audience is made
up of people from all parts of the
community.
• We are your partner with your
client, to be more than spots on
television and deliver results.
• Our schedule delivers against
higher education-higher income
families.
• Lets us be more for you
Houston PBS Audience Profile
Texas PBS Viewers are:
•
•
•
•
Brand Loyal
– •75% of PBS viewers feel that companies that fund PBS have a commitment
to quality and excellence
– •66% of PBS viewers would choose to buy a product from a
– company that supports PBS, all other things being equal
– •62% of PBS viewers agree that underwriters are usually industry leaders
Affluent
– •86% more likely to have shares in money market funds
– •86% more likely to own stocks
– •74% more likely to be members of charitable organizations
– •48% more likely to own a home valued at $500,000
Active and Engaged
– •97% more likely to visit a museum
– •50% more likely to visit zoos
– •39% more likely to attend live theater
– •37% more likely to go to musical performances
Eclectic
– •32% more likely to read books
– •18% more likely to enjoy cooking for fun
– •29% more likely to listen to music
Source: 2007 MRI Study and 2006 Harris Interactive Study
Typical KUHT Programming Week
Kids and Parents
Mon
Lifestyle, Cooking,
Travel, Education News and Public Affairs
Tue
Wed
Primetime
BBC, Comedy & Fiction
Performing Arts
Various
Thu
Fri
Sat
Consuelo Mack's
Wealthrack
Religion & Ethics News
Katie Brown Workshop
Beads, Baubles and
Jewels
Sun
Arthur
Martha Speaks
Curious George
Cat in the Hat
Super Why!
Dinosaur Train
Sesame Street
Sid the Science Kid
Wordworld
Clifford the Big Red Dog
Barney & Friends
Caillou
Place of our Own
Dinosaur Train
Cat in the Hat
Maya & Miguel
Arthur
Cyberchase
Wordworld
Wild Kratts
Electric Company
BBC World News America
Nightly Business Report
PBS Newshour
Antique Roadshow History Detectives
Nature
Antique Roadshow American Experience
Nova
Martin Luthur
Why Quilts Matter
Nova
Typeface
Frontline
Independent Lens
Charlie Rose
Tavis Smiley
Doc Martin
MI-5
Outnumbered
Washington Week
Red, White & Blue
Houston 8
Daytripper
Great Performances
Living Smart
Nova ScienceNow
Houston 8
Charlie Rose
Tavis Smiley
Hetty Wainthrop
Charlie Rose
Tavis Smiley
Charlie Rose
Tavis Smiley
Charlie Rose
Tavis Smiley
Dinasaur Train
Sid The Science
Kid
Bob the Builder
Thomas & Friends
Quilting Arts
Sewing with Nancy
Knitting Daily
Martin Yan's Hidden
China
Wordgirl
Everyday Food
Wild Kratts
Cook's Country
Electric Company
Simply Ming
Motorweek
American's Test Kitchen This Old House
Ask This Old
Aver Eric
House
This Old House
Victory Garden
Ask This Old House
Burt Wolf
American woodshop
Great
Red Green Show
Performances
P. Allen Smith Garden
Texas Parks and Wildlife
BioCentury this
Daytripper
Week
Platts Energy
Globe Trekker
This week in
Defense
Red, White & Blue
Lawrence Welk Show
Houston 8
Loopdiver
Antique Roadshow
Mr. Bean
Great
My Family
Performances
New Tricks
Doctor Who
Austin City Limits
Interviews with Ernie McLaughlin Group
Rudy Maxa's World Ebert Presents Movies
Signing Time!
Cat In Hat
Super Why!
Soundstage
Satuday Night Encore
Masterpiece
Classic
Rick Steve's
Europe
Eastenders
Eastenders
MI-5
Underwriting Rates
Rates effective 12/01/2011
KUHT-TV (8.1)
:30 second rate
Frequency Package Plans
Dayparts
M-F
Sat
Sun
M-Sun
Adults ROS, 5:30p-12a
Kid ROS, 6:30a-5:30p
$300
$200
$300
$110
$300
$110
$300
$175
Dayparts
M-F
Sat
Sun
M-Sun
Early Fringe, 5:30p-6p
Primetime, 7pm-11pm
Late Fringe, 11pm-1am
$200
$400
$100
$200
$400
$100
$150
$400
$100
$150
$400
$100
Specific Time Periods
Special Program sponsorships
Details on programs and rates available upon request-see program schedule for
complete list.
Discounts available on multi-week contracts
:15 second rates are 60% of :30