History
 Started by two brothers
Darren and Dylan wells
 Planted too many
pumpkins
 Decided to sell extra
pumpkins
 Autumn Harvest is the
largest supplier of mini
pumpkins and gourds.
Pumpkins
 Jack Be Little
 Our most popular miniature
pumpkin! Has a medium
orange coloring with deep
ribbing. Averages 3-4 inches in
diameter and 2 inches tall.
 Li’l Pump-Ke-Mon
 These are white pumpkins with
orange striped light ribbing.
They average 4-6 ½ inches in
diameter and 3 inches tall.
… Pumpkins…
 Baby Boo

Ghostly white with deep
ribbing. The Baby boo’s
average diameter is 2.5
to 3.5 inches and
approximately 2 inches
high.
 Wee Be Little

Medium to deep orange
in color, approximately 34 inch globe. Looks
most like a miniature
Jack- o- lantern. A
wonderful decoration for
around the house!
Mixed Bags!
 Mixed Pumpkins

Cannot decide which pumpkin
to order? How about our
pumpkin mix that includes 6
Jack-Be-Little’s, 6 Wee Be
Little’s, and 6 Baby Boo’s
 Mixed Gourds

A range of color, size, shape &
textures. Varieties in the mix
include small ornamentals,
Fancy Warted, Crown of
Thorns, and Autumn Wings &
Galaxy of the Stars.
Pumpkin Prep!
Customers can chose the type of processing they want.
Below are the different process types!
 Natural
 Each pumpkin is washed and thoroughly cleaned and
inspected before it ever reaches the customers hands.
 Waxed
 Any of the pumpkins (except for the Baby Boo’s) can be
ordered with a wax coating giving each and exceptional
shine.
 Field Run
 Bulk products can be purchased with field run processing.
This means the product is fresh picked out of the field with
no other processing involved.
Squash
 Delicatta Squash
 Delicatta Squash have a
sweet potato-like flavor.
They are three inches in
diameter and six to eight
inches long, cream colored
with green stripes down the
fruit.
 Kabocha Squash
 Kabocha’s Squash weight is
around ten plus pounds
bluish-gray color. Very hard
shelled, the flesh is a deep
orange color, thick, very
sweet, dry and fine grained.
…Squash…
 Acorn Squash
 Acorn Squash produce two
pound, glossy dark green,
acorn-shaped fruits with a
small seed cavity and pale
orange flesh.
 Spaghetti / Pasta Squash
 Spaghetti/Pasta Squash are
shaped like a cylinder, eight
inches long, weighing about
four pounds, smooth and
yellow in color
…Squash
 Butternut Squash
 Butternut Squash are
light tan, seven to nine
inches long with a thick
neck and a small seed
cavity. The flesh is a
wonderful, bright
orange.
S.W.O.T Analysis
Strengths
Weaknesses
Opportunities
Threats
S.W.O.T Analysis
Strengths
Website
Products
Opportunities
Weaknesses
Threats
S.W.O.T Analysis
Strengths
Opportunities
Weaknesses
Seasonality
Local Retailers
Threats
S.W.O.T Analysis
Strengths
Weaknesses
Opportunities
Google Adwords
Harvest Own Seeds
Event Hosting
Threats
S.W.O.T Analysis
Strengths
Weaknesses
Threats
Opportunities
Easy Entry
Suppliers
Five Forces
Threat of
New EntryLow
 High cost to get
going.
 Have to have an
establish name to
get into stores.
Five Forces
Competitive
RivalryLow
 Few competitors
 Geographically
separated
 Share a lot of
information
Five Forces
Buyer PowerLow to
Moderate
 There is many
customers but not
many choices.
 Large Grocers and
retails have some
power.
Five Forces
Threat of
Substitution
- Moderate
 Local Fruit stands
 Other fall decorations
Five Forces
Supplier
Power- Low
 Many Suppliers
 Basic office needs
 Able to switch
suppliers very easy