6 Greatest Sins of Insurance Agents
I am often accused of being anti-financial advisor and anti-insurance agent.
While I think any physician with a reasonable amount of interest and
discipline can learn enough to be his own financial advisor, I certainly
don’t see the role for a financial advisor giving good advice at a fair price
disappearing. My best estimate is no matter how many people read this site,
at least 80% of doctors will want and need a good financial advisor, and I
don’t have a problem with that. When it comes to insurance agents, just about
every doctor is going to need to buy some policies through an independent
insurance agent several times during life. Without serious structural and
legal changes (you’re basically not legally allowed to buy a life or
disability insurance policy without some agent somewhere getting a commission
on it,) that fact isn’t going to change any time soon. However, there are a
lot of insurance agents out there doing a serious disservice to their
clients. In this post, I’m going to illustrate what I see as the six greatest
of their sins.
# 1 Underselling Term Life Insurance
Most of my readers might have assumed that my biggest beef with insurance
agents is selling whole life insurance. Nope. The biggest problem I see is
that far too many doctors and other high income professionals don’t have
adequate term life insurance. I’m not sure if that is because doctors don’t
understand the importance of term life insurance, if agents make the process
too confusing, if agents simply don’t understand what people really need, or
if they are simply blinded by the huge commissions available on expensive
cash value policies. But it is true. There are lots of examples of this.
All smiles before
ascending Texas Pass
I see doctors who are sold a 5 year term policy at age 30. That’s dumb. Your
term ought to be long enough to get you to your likely date of financial
independence unless you want to do the annually renewable term thing. Maybe
the agent is thinking he can sell the doc another policy in 5 years and get
another commission. Or maybe the agent actually thinks it is a good idea to
convert that policy to a cash value policy in 5 years (it isn’t.)
I see doctors who are sold a $350K policy. Give me a break. The likelihood of
that being the right amount of insurance for an attending physician is very
low. It’s like agents following these rules of thumb like “Buy 10 times your
annual income in insurance.” So all of a sudden a graduating resident goes
from needing $500K to $3 Million? And a doctor who is financially independent
but making $500K needs $5M? I hardly think so. Figure out what you want
insurance to do if you die (pay off mortgage, start a college fund, provide
for spouse from now until death at a 3-4% withdrawal rate), add it all up,
and round up to the nearest million. It’s not that complicated, but if you’re
reading this site, the face value on your term insurance should almost surely
be a seven figure amount.
# 2 Selling Whole Life Insurance
You knew this one was coming. Whole life insurance (and its cousins universal
life, variable life, variable universal life, and index universal life) is
one of the most oversold products in the entire financial services industry.
I can think of a few good niche reasons to buy it, but that certainly doesn’t
explain why nearly every doctor has been pitched whole life at some point in
his career and I would guess 1/3-1/2 have actually purchased a cash value
policy of some type. Then (hopefully) at some point they become financially
educated and have to decide whether or not to keep it. Insurance agentsStop selling whole life insurance! There aren’t enough people out there who
actually need it (or want it once they understand how it works) for you to
stay in business selling it. There should only be a few agents in any
metropolitan area who become experts in it and then sell this stuff and you
can just refer the rare client who needs it to them. Otherwise, you’re going
to get to the end of your career, realize what you’ve done, and be
embarrassed about your life’s work. Sell people the life insurance policy
they need the first time- a big fat term policy that will last until they’re
financially independent.
# 3 Selling Insurance On Children
I did a whole post on this one recently. There is simply little excuse to
sell someone a life insurance policy on their children. I mean, I guess I
could justify a $10K “burial” policy for a family for whom $10K would be a
huge financial burden, but even that is a stretch. With most companies, not
only do kids not get the best health class for insurance on them until they
reach adulthood, but you can’t even buy a term policy on them until they’re
20. Some agents may push the idea that “you’re locking in insurability” in
their youth and buying a policy “when it’s cheapest to do so.” But the fact
is you’re buying them a whole life policy (which they don’t even need) when
you should be funding a Roth IRA (earned income), a 529 (college savings), or
an UGMA (everything else.) Even if your goal were to lock in insurability,
this isn’t a great way to do that unless the policy has a rider allowing you
to buy a 7 figure amount of insurance later. Now, if the policy gave the kid
$10K of insurance now, and the right to buy $1 Million at age 25 no matter
what health he was in, I could understand how some people might want to buy
it. But that isn’t usually what you get. What the parents are suckered into
buying is a $50-100K whole life policy, which is totally inadequate as
compared to that kid’s future adult insurance needs. I guess it’s “better
than nothing,” but not by much. Your widow and orphans need $2 Million and
you’ve left $50K. Nice job buddy. And this nonsense about saving for college
in a whole life policy is even dumber. These tiny policies are lucky to break
even in the 18 years you have to save for college. If you’re buying life
insurance from the same company you buy baby food from, you’re probably doing
it wrong.
# 4 Trying To Be A Financial Advisor
I don’t know if they teach this in that week-long insurance agent school, but
trying to sell yourself as a financial advisor when you are a commissioned
insurance salesman is a huge sin in my book. Being an insurance agent is a
noble career, all by itself. You are providing for widows, widowers, and
orphans. You are allowing people to take risks with their lives that they
otherwise would not be able to take, benefiting them in the long run and
boosting the economy. What’s wrong with just being an insurance agent?
Nothing at all.
Now, is it impossible to be an insurance agent AND a financial advisor?
Probably not. But if you want to be a financial advisor too, at least do a
few things before doing so.
First, get some outside education. If all of your education is provided by an
insurance company, how good of an advisor do you think you can really be?
Second, get a real financial advisor credential. For an agent, that means a
ChFC or better yet, a CFP (see the theme?- Get education from outside the
insurance industry.)
Third, don’t use the same fee structure you use for insurance for financial
advice. When you sell insurance, you get paid a commission. But you can sell
a top-notch insurance policy and still make a good commission. You can’t
actually sell a top-notch investment and make a good commission, because topnotch investments don’t have to pay commissions to get investors. In fact, in
order to get sold, the WORST investments pay the HIGHEST commissions. I don’t
care how good of a person you are, that’s a tough conflict of interest to
fight against every day for your entire career. So you need to do financial
planning and investment management on a fee-only basis. I prefer a retainer
or an hourly rate, but even an asset under management fee is okay if it isn’t
too high and if it drops rapidly as assets climb.
# 5 Selling Long Term Care Insurance to the Wrong Crowd
Long term care insurance has issues. It really isn’t ready for primetime.
That said, a reasonable case can still be made for it for a certain segment
of society. That segment is for couples with a six figure portfolio. For
example, if you are retiring on Social Security and a $200K nest egg, and one
of the partners ends up in long-term care for 5 or 10 years, that could
deplete the entire portfolio and at death not only does the Social Security
income decrease for the remaining partner, but the nest egg is also gone.
Even with a $600-800K portfolio, that’s a possibility. But for those with a 5
figure or 7 figure portfolio, it is probably better to avoid purchasing longterm care insurance.
The 5 figure portfolio folks are going to be better off saving the premiums.
They’ve probably got a better use for their money, and if someone goes into a
long-term care situation, they can simply spend down to Medicaid levels.
The 7 figure portfolio folks can self-insure against this stuff. The average
cost of long term care is around $50K a year. Look up your state averages
here. The average nursing home stay is 2-3 years. So even if you end up
spending more than average for 2 or 3 times as long as average, you can
probably still self-insure this risk without leaving your spouse
impoverished.
Everybody doesn’t need long term care insurance. Stop trying to sell it to
everyone.
# 6 Not Being An Independent Agent
Why would any one company be the best company for every type of insurance for
every person? It doesn’t make any sense. Yet many agents are “captive” and
sell insurance from only one company. That means that a significant
percentage of the time they either have to send the client away and not make
a commission, or worse, sell them a policy that isn’t the best policy for
them. Again, do you want to get to the end of your career and think about how
many people you’ve hosed for a living? Of course not. Do the right thing and
go independent. If you’re not good enough to make a living as an independent
agent, you probably don’t belong in the insurance business anyway, so do the
rest of the agents in the world a favor and get out so they can make a decent
living.
There you go. The six greatest sins of insurance agents. If you’re an agent,
stop committing them. If you’re a client, don’t associate with agents who do.
Run those guys out of business so the good guys can make a living and the
rest of us can get all the insurance we need and none of the insurance we
don’t.
What do you think? Agree? Disagree? What else would you add to the list? What
sins has an agent committed against you? How do you feel about that? Comment
below!