DRAFT
Policy Outreach Strategy
Hillary for America
Confidential—Internal Use Only
Outline of Discussion
• Policy Outreach Strategic Objectives
• Our Approach to Achieving these Objectives
• Working Group Model
• Risk Management Plan
• Policy Working Groups for September Launch
• Timeline and Next Steps
Policy Outreach Strategic Objectives
Engage Stakeholders
- Timely respond to requests
for policy engagement with
stakeholders outside the
campaign
- Listen to policy advice and
clarify HFA policy proposals
- Synthesize important
insights for policy
consideration
Inform Policy Creation
- Bring a diverse range of
perspectives to the policy
creation process
- Create a force multiplier to
help policy team draft and
revise policy proposals
- Align current kitchen
cabinets with broader set of
policy stakeholders
Leverage Across Campaign
- Deploy groups of engaged
policy-focused supporters
across the campaign:
- Early state canvassing
- Fundraising
- Local advocacy
- Surrogate activities
- Get-Out-The-Vote
Our Approach to Achieving these Objectives
Working Groups
Constituent
Outreach
Individual
Communication
Robust Data
Management
• Monthly Google hangouts discussing issue-specific policy ideas and ways to plug in (20
groups to launch in September; Membership could grow to 100 people per group)
• Policy proposals drafted by working group members, reviewed and revised by
coordinators/senior partners, and submitted to policy team
• Bi-weekly policy briefing calls with Hillblazers
• Monthly policy briefing calls with each early state (NH, IA, SC, and NV)
• Policy briefings to constituency groups as needed (coordinated with Political team)
• Regular engagement with other political groups (e.g., Mayors advisory council)
• Prompt personal responses (calls, emails, in-person meetings) by Policy Outreach Director
to incoming inquiries from key stakeholders (donors, elected officials, friends of the
campaign, and key state influencers)
• CRM platform to track interactions with policy outreach stakeholders and effectively
leverage for other campaign objectives (early state canvassing, fundraising, advocacy,
surrogate activities, GOTV)
Working Group Model
Coordinator
• Commitment required
• Participate in monthly
Working Group meeting
• Provide feedback on
policy ideas
• Draft papers as needed
• Criteria
• Demonstrated expertise
on relevant policy issue
• Commitment to HFA
Member
• Commitment required
• Screen members and serve as POC
• Set agenda for monthly WG mtgs
• Task, edit, and submit policy papers
• Criteria
• Excellent relationship skills
• Strong understanding of message,
politics, and policy
• Commitment required
• Join monthly WG mtgs
• Review policy papers
• On-call for coordinator
and policy team
• Act as surrogate and
validator
• Criteria
• Recognized national
policy leader
Senior
Partner
Risk Management Plan
Vetting
Procedure
Clear Written
Expectations
Limited Data
Access
Working Group
Agendas
• Members of working
groups will go through
HFA Vetting team
• Coordinators and
senior partners will be
vetted more
thoroughly than
members
• Coordinators and
Senior Partners will
sign LOAs
• Members will receive
email invitations
clearly stating their
responsibilities (list of
do’s and don’t’s)
• Only coordinators will
have access to our
CRM platform to
manage and track
communications
• Coordinator access
limited to interactions
within their groups
• Monthly meeting
agendas will be
designed for broad
policy feedback
• Specific policy details
and rollout plans will
be ironed out in
smaller groups
Policy Working Groups for September Launch
Domestic
• Civil Rights and Racial
Justice
• Criminal Justice
• Education
• Health Care
• Immigration
• Rural and Agriculture
Economic
• Clean Energy and Climate
Change
• Government Reform and
Innovation
• Infrastructure and
Investment
• Small Business
• Technology and
Innovation
• Workforce,
Manufacturing, and
Competitiveness
Foreign Policy
• Cyber security
• Defense
• Regional Groups:
• Afghanistan-Pakistan
• Africa
• Asia
• Europe
• Latin America
• Middle East
Timeline and Next Steps
Launch Working Groups
9/8/2015
2015
Aug
2015
Sep
Today
Revise Plan based on Senior Staff Feedback
8/12/2015 - 8/17/2015
Set-up CRM Solution with Ops
8/17/2015 - 8/24/2015
8/12/2015 - 9/8/2015
Continue Outreach to Potential WG Members
Confirm Coordinators and Senior Partners
Sign LOAs with Coordinators/Senior Partners
Train Coordinators on CRM Platform & Set Agendas for First WG Mtgs
Launch Working Groups with First Meetings
8/12/2015 - 8/24/2015
8/24/2015 - 9/1/2015
8/24/2015 - 9/8/2015
9/8/2015 9/30/2015