PLAYER PROCUREMENT POLICIES AND PROCEDURES
The purpose of this document is to explain the modified player procurement process which allows for
sponsors to secure players directly or continue working with NFL PLAYERS.
PLAYER PROCUREMENT UTILIZING NFL PLAYERS:
Once NFL sponsor offer is submitted to NFL PLAYERS a three-way dialogue is created including NFL
sponsor (as applicable), the player (or his representative) and NFL PLAYERS.
Once a player has received an offer, negotiation between player and NFL sponsor (as applicable) begins,
with NFL PLAYERS facilitating.
Once a player has accepted/confirmed participation, a term sheet reflecting all aspects of the services, rights
and player compensation is promptly prepared by NFL PLAYERS and sent to all parties. All parties will
confirm agreement by executing a standard three-way agreement, including the terms agreed upon in the
term sheet, between the player, NFL sponsor (as applicable), and NFL PLAYERS.
NFL sponsor (as applicable) is required to obtain NFL PLAYERS’s creative approval over any marketing
material produced from such activation with player.
PLAYER PROCUREMENT NOT UTILIZING NFL PLAYERS:
NFL sponsor (as applicable) may secure a player directly through his proper marketing representation.
NFL PLAYERS to provide NFL sponsors regularly updated information regarding the marketing
representation of record for all active NFL players.
NFL PLAYERS to provide to all NFL sponsors and players recommended “terms and conditions” for inclusion in all agreements between NFL sponsors and active NFL players for uses involving Group Player
Rights or utilizing the NFL sponsor’s Player Credit Fund (see attached document)
NFL PLAYERS to provide to all NFL sponsors and players the following standard provisions to be included
in all agreements between NFL sponsors and active NFL players pursuant to which payments will be made to
such NFL players utilizing the NFL sponsor’s Player Credit Fund: payment, indemnification, limitation of
liability, and dispute resolution; NFL sponsors or player may elect to have NFL PLAYERS sign-on as a
party to any such agreements. (see attached document)
NFL sponsor to provide to NFL PLAYERS reports regarding any new agreements between NFL sponsor (as
applicable) and NFL players for uses involving Group Player Rights or utilizing the NFL sponsor’s Player Credit Fund pursuant to this Agreement, as well as copies of all such sponsor agreements within three (3)
business days following execution of such agreements; provided, however, such reports are to be provided to
NFL PLAYERS no later than three (3) business days prior to the date on which service are to be performed
under said agreements.
NFL sponsor (as applicable) is required to obtain NFL PLAYERS’s approval over any marketing material
utilizing Group Player Rights or utilizing the NFL sponsor’s Player Credit Fund.
NFL PLAYERS PROCUREMENT/MANAGEMENT FEES
NFL sponsors have the option of handling player logistics directly and entirely.
Should NFL PLAYERS be requested to handle any of the following services, the following management fees
shall apply:
NFL PLAYERS Resources
5%*
10%*
15%*
General NFL PLAYERS Resources
Player Research
Player List Generation
Talent Consultation/ Recommendation
Campaign Management
Player Offers and Agreements ^
Facilitation and extension of Player Offers
Facilitation, preparation and execution of Agreements/Contracts
Management of Player Deliverables**
Player Logistics (Travel, Accommodations, etc.)
Single Service Activations: In Market Appearances, PR/Media
Activations (e.g. Social Media, Radio Call-ins), etc.
Production/Media Day(s)
Facilitation of multi-level/multi-service Endorsement Deals
On-site support at Production/Media Shoots
Talent integration/activation within Season-Long Campaigns
Player Research/List Generation Only
CALL FOR PRICING
^ Includes extending offers only, not negotiation
* Fees will be capped at the following: 5% not to exceed $5K; 10% not to exceed $10K; 15% not to exceed $25K. Some
anticipated services will require additional discussion.
** Includes all scheduling, management and logistics implementation
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Management fees are separate payments and cannot be deducted from the NFL sponsor’s Player Credit
Fund.
All related hard costs (e.g. airfare, transportation, accommodations, etc.) will continue to be billed at cost to
partner. An additional fee of 10% will now be assessed on all hard costs if payment is not made by sponsor
up front (i.e., credit card provided). A 2.5% per month penalty will also be assessed on all unpaid invoices.
PLAYER PAYMENTS
All payments to players from the NFL sponsor’s Player Credit Fund will be made by NFL PLAYERS.
Should sponsors choose to pay players directly, payments will not be reconciled against the NFL sponsor’s Player Credit Fund.
NON COMPLIANCE
Adherence to these Guidelines is required for all sponsor programs that utilize Group Player Rights or the NFL
sponsor’s Player Credit Fund. Failure to comply with the aforementioned guidelines and failure to cure within a
reasonable time period on two (2) or more occasions in any given Fiscal Year shall include one or more of the
following:
o
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Loss of ability to procure players directly; NFL PLAYERS must be used to procure players and
management fees will be assessed
Inability to use NFL sponsor’s Player Credit Fund to pay players under each agreement that does not fall
under the procurement policies;
KEY PLANNING NOTES
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NFL PLAYERS must be notified no less than 72 hours in advance of any and all services contractually obligated
by players.
NFL PLAYERS On-Site Support: NFL PLAYERS staff will have the opportunity for on-site management and
attendance at large scale and/or multi-layered activations such as production shoots.
Super Bowl: Sponsors must notify NFL PLAYERS of their intent to use NFL PLAYERS for Super Bowl player
procurement no later than December 1st. Partners who elect not to use NFL PLAYERS for procurement will not
receive the Super Bowl Client List (aggregated list of players attending).