As we begin, some thoughts
From Captain Roland Cox, Area Coordinator
If leadership is serious about change…
...they must do honest evaluation of current
organizational performances.
...they must be discontented with ‘status
quo’ service.
...they must accent the positive of the
organization and strategically plan and
implement for a progressing future.
...they must ensure that the identity of the
organization is never lost in colloberation .
...they must ensure that donor’s intent is
always priority in the stewardship of
entrusted funds.
If not, the result will be…
...an organization that will be lathargic and
its eulogy will be less than praise-worthy.
...an organization that continues to do the
same old thing getting the same old
results.
...an organization that is trying to make it
thru the day with no consideration of the
future.
...an organization with its mission and
name absorbed by another making it less
and less marketable.
...an organization that will lose donor
confidence in stewardship for the mission.
4 Things Every Non-Profit Needs
Work by Neil Edington, President, Social Velocity
Survey Results
Common Basic Problems
1
An inability to raise enough
money.
4
A disconnected, disengaged ,
ineffective Advisory Board.
2
A lack of strategic direction.
5
A lack of sufficient organized
infrastructure.
3
An inability to ‘move the needle’
on a social problem.
6
*
Lack
of
leadership.
organizational
A Theory of Change
• Non-Profits exist to meet some sort of social need.
• Non-Profits can’t simply use their financial bottom line as
the measure of success but rather it must articulate what
it exist to do.
• A Theory of Change allows a non-profit to state (to the
Advisory Board and staff, to donors, volunteers and other
supporters) how it takes community resources and turns
them into social change.
• Without a Theory of Change, a non-profit cannot
persuade anyone to be a part of its work or even
measure the impact of its mission.
A Strategic Plan
• Advisory Board and Staff should not ‘pretend’ and create
something that can be shown donors or plaqued on the wall
for a reminder of where we wish we could be.
• Real strategic planning is done logically and methodically so
that it guides the day-to-day work of the organization,
compelling and inspiring all involved to create real impact
resulting from real solutions.
• Real strategic planning allows the organization to
understand and articulate its contribution to the larger
community.
• Without real strategic planning, the organization is doing a
lot of work but to what end?
A Financial Plan
• A real strategic plan has a real price tag.
• A good financial plan analyzes all
potential sources of money, lays a clear
road map for receiving those funds.
• A good financial plan integrates the
securing of funds into the other work of the
organization.
A Pitch for Capital
• Capital builds the organization’s infrastructure, as opposed to
revenue, which is for the providing of services.
• Most simply raise revenue and very few organizations raise
money to build a stronger, more effective and efficient
organization.
• In the non-profit arena, we insist on starving organizations
and forcing them to spend every dime on services and to
abandon their infrastructure. The result is an anemic
organization, needing help just to stay alive.
• The real strategic plan must include a pitch to persuade
donors to invest in capacity capital for organization building
which will result in effective solutions to growing needs.
The Simple Conclusion
Articulate & Measure
Real Strategic
Planning
Plan financially to
include capacity
captial
The organization that will be stronger and more
effective and better able to tackle
the
community’s issues will be the one who has
taken a step back and put in place the building
blocks of a real strategic plan that will create
impact .
THANK YOU!
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