BASIC UGC GO SKATE DAY 50/50
SOCIAL CONTEST
Objective:
•
Host country lead social media UGC contest to enable and engage core consumers of all levels to express themselves creatively
•
Drive awareness and anticipation for GSD through a fun and easy social activation
•
Potentially identify potential future talent for seeding and flowing
Participation:
•
Open to anyone with Instagram or similar social platform depending on country
Theme:
•
Off The Wall 50/50 Bonanza, showcase of 50/50s in all forms with particular focus on creativity, fun and originality
•
Grounded in a foundational tick, the 50/50, to enable participation at all levels and drive creativity in how it is executed
•
Posts must focus on the 50/50, but open to any combination in or out (ex. fs 5050, bs 5050, kickflip to 5050, 5050 heel flip out etc.)
Details:
•
Instragram of similar platform focused with post no longer than 30 seconds
•
CTA kicks off June 9 (China will be move kick off to June 8 due to Dragon Boat festival)
•
Consumer call to action to post their best, creative, original, crazy, fun 50/50 in the 2 weeks leading up to GSD @vans(country)
#Vans5050
•
Country to regulate and reward participants through actions sports managers or athlete teams/KOLs
•
No strict winners, use this to reward skaters of all levels and styles across your country
Judging guideline:
•
Winners selection begins June 13 to give submissions some time to build
•
Creativity & Uniqueness
•
Originality
•
Fun
•
Technically outstanding
Judges:
•
Your local actions sports managers or athlete teams/KOLs
Recommended Incentive
•
Select minimum 1 winner each day leading up to GSD. Up to country if you want to do more.
•
Prizes can include shoes, tee-shirts, hats, stickers, coupons
BASIC UGC GO SKATE DAY 50/50
SOCIAL CONTEST
Call to Action
•
•
"50-50 TO WIN"
“FREE VANS GEAR FOR YOUR OFF THE WALL 50/50s”
Copy for post:
•
50-50 to Win!. VANS is warming up for this years Go Skateboarding Day and to celebrate we want to see your most creative, original, and
just plain fun 50/50's for a chance to win some free VANS gear. We'll be picking winners every day from June 13 to June 25. Participate
now you and be sure to @vans(your country) and #VANS5050 #VANSSKATE