NAVIGATING EUROPE’S ECODESIGN DIRECTIVE: MORE QUESTIONS THAN ANSWERS July 2013 PAMA Whitepaper NAVIGATING EUROPE’S ECODESIGN DIRECTIVE: MORE QUESTIONS THAN ANSWERS Executive Summary The Ecodesign Directive is a European Union regulation that provides a framework for reducing power consumption by energy-related products (ErP). When it was originally adopted, in 2005, it regulated energy-using products (EuP), but was broadened in 2009 to include a variety of products that affect energy consumption, including windows and insulation material, in addition to power-consuming electronic equipment, such as televisions, set-top boxes, and, in some cases, audio systems. ErP, as the directive is commonly known, is similar to the United States Environmental Protection Agency’s ENERGY STAR program in that it represents an attempt to reduce energy consumption. However, ENERGY STAR compliance is voluntary; ErP regulations carry the weight of law and can impact products sold in the EU. ErP is also similar to the EU Restriction of Hazardous Substances (RoHS) directive in that both are required for CE Marking for products sold in Europe. The question pro audio manufacturers rightly ask is how do ErP requirements affect the sales of pro audio equipment in Europe? After months of investigation and direct engagement with officials at the European Commission, the executive body of the EU, the answer today is that ErP requirements have minimal apparent, near-term impact on pro audio sales in the 28 EU member countries and the European Community. But they could have an impact. At this point in the evolution of ErP, requirements for audio equipment boil down to standby power consumption—provided the audio equipment in question is determined to be within the scope of ErP regulations in the first place. Such determination is not always black and white. On the one hand, a wider variety of audio products may be subject to ErP than some might assume; on the other, audio products with very specific technical designs, befitting pro applications, might be exempt. This paper should be viewed as dynamic, as ErP evolves and EC regulatory bodies continue to interpret its practical applications. Verbatim transcripts of EU/EC communications are available in Appendix B to illustrate the difficulty interpreting ErP as it applies to pro audio. After multiple helpful exchanges with the EC, followed by attempts to further clarify ErP, its legal requirements, and their affect on pro audio manufacturers, EC officials expressed their intention to cease communication on the subject. PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 2 Whitepaper Mission In January 2013, parts of the European Ecodesign directive (ErP) that could potentially affect companies selling pro audio equipment in Europe went into full effect. This has raised many questions among pro audio manufacturers, among them: • What is ErP and what does it require of electronics manufacturers? • Does ErP apply to pro audio products or only to consumer audio products? • Do sales channel or buyer affect whether a pro audio product must comply with ErP? • Does ErP apply to products sold in limited quantities? • Are products brought to market before ErP’s effective date exempt? • Who regulates conformance with ErP? • What future ErP regulations could affect pro audio? Over a period of months, researchers contacted pro audio manufacturers in the United States and Europe; analyzed ErP regulations, FAQs, and other documentation; and exchanged correspondence with the offices of EC Vice President Antonio Tajani and EU Energy Commissioner Günther Oettinger. The mission was to answer the questions above, offer clarity around ErP, and supply pro audio manufacturers with foundational information for marketing and selling equipment in Europe in conformance with ErP regulations. The Ecodesign Directive Ecodesign Directive 2005/32/E was adopted in July 2005. It was one of many European Union framework directives, which means that by itself, 2005/32/EC did not carry the weight of legislation, but it provided the basis for what are called implementing measures. Implementing measures, when drafted and adopted by EU member states, are law. Because it pertained to what the EU termed “energy-using products,” Ecodesign Directive 2005/32/E was often known as the EuP directive. It was amended in 2008 and then recast in October 2009 to cover all “energy-related products.” The recast directive, Ecodesign Directive 2009/125/EC, is commonly referred to as the ErP directive and is in effect today. It is important to understand that the ErP directive covers a wide variety of products sold in the EU. Trying to discern how it affects pro audio products is to examine just a tiny sliver of its purview. As a result, even EC officials struggle to answer how ErP implementing measures apply to products sold in the EU by pro audio companies. PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 3 As of this writing, there are nine ErP implementing measures currently in effect. They are: • Regulation EC/1275/2008 - Standby • Regulation EC/ 107/2009 - SSTB (simple set-top box) • Regulation EC/244/2009 - Domestic lighting • Regulation EC/645/2009 - Tertiary lighting • Regulation EC/278/2009 - Power supply • Regulation EC/ 640/2009 - Electric motor • Regulation EC/ 641/2009 - Circulator pump • Regulation EC/ 642/2009 - TV • Regulation EC/ 643/2009 - Refrigerator Notice that none applies specifically to audio products—neither pro, nor consumer. In fact, when asked directly whether audio products fall under current ErP regulations, EC officials stated clearly and for the record that they do not. That said, a closer look at Standby Regulation EC/1275/2008 indicates audio manufacturers may need to pay attention to ErP after all. Standby Regulation EC/1275/2008 EC/1275/2008 is an implementing measure, also known as an implementing directive. As such, it represents legislation that manufacturers of energy-related products must adhere to if they are to be in compliance with the ErP directive and eligible for CE Marking. It was phased in over several years. As of January 2010, products covered by the measure could not consume more than 1W in standby or off mode (2W for products with information displays). By January 2013, EC/1275/2008 had been fully phased in, and covered products could not consume more than .5W in standby or off mode (1W for products with information displays). How this standby measure—and thereby the ErP directive—affects pro audio manufacturers depends on whether the products that companies intend to sell in the EU are among those covered by EC/1275/2008. That information can be found in Annex I of the measure. In addition to household appliances, such as washing machines, dish washers, microwaves, and more, Annex I of EC/1275/2008 lists several consumer electronics (identified as “consumer equipment”) covered by the regulation. They are, according to the actual regulation: PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 4 • Radio sets • Television sets • Video cameras • Video recorders • Hi-fi recorders • Audio amplifiers • Home theatre systems • Musical instruments • And other equipment for the purpose of recording or reproducing sound or images, including signals or other technologies for the distribution of sound and image other than by telecommunications [emphasis added] Annex I of the standby measure also includes electronic toys and “information technology equipment intended primarily for use in the domestic environment,” according to the regulation. All of this has led some vendors to conclude that the standby measure applies only to consumer electronics. To bolster such a conclusion, Article 1 of the standby measure, which describes its subject matter and scope, states, “This Regulation establishes Ecodesign requirements related to standby and off mode electric power consumption. This Regulation applies to electrical and electronic household and office equipment.” Article 2, which delves into definitions, further states: “‘Electrical and electronic household and office equipment’ (hereafter referred to as ‘equipment’), means any energy-using product which: (a) is made commercially available as a single functional unit and is intended for the enduser; (b) falls under the list of energy-using products of Annex I; (c) is dependent on energy input from the mains power source in order to work as intended; and (d) is designed for use with a nominal voltage rating of 250 V or below, also when marketed for non-household or non-office use.” [emphasis added] PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 5 To be clear, although the regulation certainly gives the impression that it applies to consumer electronics, and therefore consumer audio products, there is enough open-ended language that it could also apply to a variety of pro audio products. In fact, two different parties can read the sections above and come to two different conclusions. Some audio manufacturers have interpreted it to mean that the standby measure only applies to consumer products, not pro audio gear. But focus on the italicized sections, and one could draw a different conclusion. It’s worth noting that, to an extent, the distinction between consumer and pro audio products is not as clear in the EU as it is, for example, in the United States. In communications with the EC, it was apparent that this distinction was not always clear to officials and required further explanation. When pressed on the question of whether pro audio gear falls under EC/1275/2008, EC officials did not say for certain that it did. But citing the language above, they made the argument that yes, audio equipment sold for professional applications could be subject to EC/1275/2008. In addition, the EC made it clear that other audio equipment not expressly listed in Annex I of the regulation—mixers, DSPs, etc.—could be subject to its Ecodesign requirements. Finally, the EC does not make a distinction among sales channels when it comes to audio equipment sold in the EU. If a consumer audio product is used in a pro application, it is subject to EC/1275/2008. If a pro audio product is sold to consumers through MI channel outlets, it is also subject to EC/1275/2008. Where pro audio manufacturers may find relief is in cases where their pro products are significantly different technologically than their consumer products. In one exchange, an EC representative wrote, regarding Standby Regulation EC/1275/2008: “A ‘consumer product used in a commercial/enterprise environment’ clearly falls within the regulation and has to comply with it. A device which is technically significantly different from a device for consumers, i.e. if it is a specific device only for professional use, does not. In cases where such a distinction is not clear, it will be up to the market surveillance authorities to decide.” As clear as this interpretation appears, we are loath to endorse it as exempting all pro audio products from ErP regulation, specifically standby/power-off power consumption regulation. It is recommended that pro audio manufacturers and their distributors/importers in Europe investigate further whether certain products meet this threshold. PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 6 Ensuring ErP Compliance If all this sounds like an exercise in legal interpretation, it’s because it is. Over a period of months communicating with EC officials and attempting to clarify ErP requirements for pro audio manufacturers selling into the EU, the common theme running through their guidance was that it is up to the manufacturer to determine whether a product falls under ErP-related measures, and therefore must comply with their regulations. And if it is determined that a product must comply, it is up to the manufacturer to document that it does. EU member states maintain market surveillance authorities, which are tasked with ensuring that companies adhere to ErP regulations. If a product is deemed to fall within the scope of an ErP implementing measure, companies that sell products in Europe (or their distributors, importers, or other channel partners, if the companies do not maintain a European presence) must provide a Declaration of Conformity, which in the case of audio products and ErP standby regulations, would include technical documentation that demonstrates the equipment’s power consumption in standby and off-mode. Note: The decisions of market surveillance authorities are not legally binding in the EU. Only decisions by the European Court of Justice are. As outlined in the previous section, there is little to indicate that the intended user, application, or sales channel would preclude a pro audio product from falling under Standby Regulation EC/1275/2008. (The other eight ErP-related implementing measures do not pertain to audio electronics; therefore the only area of regulatory concern for pro audio manufacturers should be standby/off-mode power consumption.) Even so, there will continue to be questions about whether pro audio products must comply, based on other factors. Manufacturers are urged to perform their due diligence, while being aware of provisions in ErP regulations and possible interpretations that could exempt certain products. Market surveillance authorities can help determine necessary conformance, as can a cottage industry of consulting firms that has sprung up to help companies navigate new regulations. Some examples of situations that may/may not affect ErP requirements for pro audio equipment include: PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 7 Cases of product functionality. This may be one of the most important aspects of the ErP standby regulation for pro audio manufacturers, depending on the products in question. If complying with an ErP measure would limit or adversely affect the functionality of a product, the manufacturer could make the case that it need not apply to that particular product. Standby Regulation EC/1275/2008 states, “The Ecodesign requirements should not have negative impact on the functionality of the product and should not affect negatively health, safety and environment.” There are two ways of looking at this. First, if a pro audio product must consume more than .5W in standby mode to achieve its intended function, it may not be required to comply with EC/1275/2008. Second, if that function supports health and safety, for example in an emergency notification or similar application, it may not be required to comply with EC/1275/2008. Again, manufacturers must make that determination, possibly in consultation with market surveillance authorities. The EC maintains an FAQ document regarding the ErP directive and implementing measures (with the notable caveat that what it contains is not legally binding). It was last updated in March 2013 and includes a video-related question-and-answer that illustrates the issue of functionality. The EC received this question: “Are video recorders for professional purposes (security services) within the scope [of EC/1275/2008]?” To which it answered: “Video recorders belong to category 3 (consumer equipment). There are two possible cases: a) There is technically a real difference vis-à-vis the consumer product and it is marketed as professional equipment: The video recorder for professional use would still be in the scope of regulation 1275/2008, but the manufacturer might have more right to claim that standby/off and the power management are ‘inappropriate for the intended use.’ b) The product is technically identical but the users are different: The default setting would need to be compliant with 1275/2008. However, the (professional) users are able to change the settings.” If pro audio manufacturers are able to state similar cases for their products, they could be exempt from ErP measures. Cases of sales volume. The original EuP directive alluded to sales volume determining compliance, but did not give a number. The ErP is more specific. Article 15 of Ecodesign Directive 2009/125/EC says the following about the criteria for determining whether an implementing measure applies to a product: “The product shall represent a significant volume PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 8 of sales and trade, indicatively more than 200,000 units a year within the [European] Community, according to the most recently available figures.” This information appears to confirm what several audio manufacturers have indicated as their understanding of the language—that if they don’t sell a significant number of products in the EU, they are not required to comply with ErP implementing measures to obtain CE Marking (although they may need to comply with other directives ). According to EC officials, however, the 200,000 unit sales provision, which is written into the ErP directive and not into the relevant ErP implementing measure, is actually a criterion used by the EC to determine whether an implementing measure is required in the first place. In other words, if a product type doesn’t have significant sales, it likely doesn’t require ErP regulation. When it comes to Standby Regulation EC/1275/2008, it is the EC’s position that the various types of products listed in Annex I amount to billions of unit sales, therefore the implementing measure applies to all categories. Cases of existing products on the market. This situation, at least, seems clear. Regardless of application, functionality, sales volume or other criteria, if a pro audio product is on the market in Europe before an ErP implementing measure goes into effect, the manufacturer does not need to comply with the implementing measure. That said, if a vendor outside the EU sells noncompliant products before an implementing measure goes into effect, but they will arrive in Europe after the measure goes into effect—and the product falls under scope of that implementing measure—it would violate EU law. Because the only measure likely to impact pro audio is the standby measure, and the standby measure has been fully implemented since January 2013, determining what products might be grandfathered under the ErP directive should be easy to determine. Future ErP Directive Measures The EC views Standby Regulation EC/1275/2008 as a “horizontal” measure in that it spans many product categories. Among the remaining implementing measures now in effect, there are several “vertical” measures that apply to specific product categories (TVs, set-top boxes, refrigerators). None pertains to audio equipment. Before an implementing measure is proposed, the EC commissions an Ecodesign preparatory study, followed by an impact assessment. One such preparatory study was completed in 2010, covering “Sound and Imaging Equipment: DVD/video players and recorders, video projectors, video game consoles.” PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 9 In 2012, the EC launched an impact assessment study for the category. Note that neither study includes audio equipment (despite their stated product category coverage). According to the EC, no ErP implementing measures pertain directly to audio equipment, nor are any planned. Something that may be lost among ErP directives and implementing measures is a provision by the EC to allow certain industries to self regulate. In the case of possible confusion over ErP and pro audio products, and in the event the EC does eventually turn its attention to audio products, there is room for a consortium of manufacturers to submit its own proposals for energyefficiency measures. For example, in response to the existing studies on regulating sound and imaging equipment, game console manufacturers submitted a draft proposal to self-regulate the energy efficiency of their products. Conclusion Attempts to clarify ErP and its impact on pro audio can be edifying and frustrating, with questions often leading to answers—and more questions. Clarifying ErP’s application to pro audio products will also undoubtedly prove challenging for the EC itself over the coming years. In the short term, at least, companies can rest assured that ErP regulations to date apply only to power consumption of their products in standby and off-mode. Therefore, if they are already acting to reduce standby power consumption to less than .5W (or less than 1W), in order to conform to other energy-efficiency initiatives, then they are well on their way to conforming to ErP, whether required to by law or not. As ErP gains mindshare in the EU, audio manufacturers will use it as a market differentiator, as well as a necessary requirement for CE Marking. A handful of audio manufacturers already tout certain products’ adherence to ErP energy-efficient requirements, the same way they might trumpet ENERGY STAR for products sold in the U.S. As one European audio vendor said regarding ENERGY STAR and similar initiatives, “I find it a hell of a lot better to embrace these programs than fight them.” PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 10 Appendix A Resources Pro audio manufacturers should acquaint themselves with ErP and the Standby Regulation. The following links are useful: 1. Overview of the Ecodesign Directive and links to additional information, including country-bycountry contacts: http://ec.europa.eu/enterprise/policies/sustainable-business/ecodesign/index_en.htm 2. Overview of ErP and the implementing-measure process: http://ec.europa.eu/energy/efficiency/ecodesign/eco_design_en.htm 3. Frequently Asked Questions (FAQ) on the Ecodesign Directive and its Implementing Regulations [PDF]: http://ec.europa.eu/enterprise/policies/sustainable-business/documents/ecodesign/guidance/files/faq_en.pdf 4. Text of Standby Regulation EC/1275/2008 [PDF]: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2008:339:0045:0052:en:PDF 5. Guidelines on Implementing Standby Regulation EC/1275/2008 [PDF]: http://ec.europa.eu/energy/efficiency/ecodesign/doc/legislation/guidelines_for_smes_1275_20 08_okt_09.pdf 6. Preparatory study for “sound and imaging” equipment: http://ec.europa.eu/enterprise/policies/sustainable-business/ecodesign/product-groups/soundimaging/index_en.htm 7. Information about the CE Marking process: http://ec.europa.eu/enterprise/policies/single-market-goods/cemarking/about-cemarking/index_en.htm 8. Guidance from the U.S. government on navigating ErP (via Export.gov): http://export.gov/europeanunion/energyrelatedproducts PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 11 Appendix B Verbatim Communications from EC Officials In the course of producing this examination of Europe’s Ecodesign Directive, we conducted many email exchanges with representatives from the office of EC Vice President Antonio Tajani. Rather than quote all of them at length in the whitepaper itself, we have chosen to summarize their positions in our analysis and reproduce select communications in their entirety below. Throughout the process, EC officials did not grant us telephone interviews, preferring to communicate over email. This led to considerable back-and-forth, some confusion, efforts at clarification, and eventually the EC cutting off communication. On whether there are ErP regulations relating to pro audio products: “Please note that there is some confusion on the application of the directive. The Ecodesign Directive is a framework Directive that only applies if secondary legislation is adopted for specific products. So far no Ecodesign Implementing Measures have been adopted for audio products. Implementing Measures define exactly the scope, the requirements and also the times by when a measure applies. The measures apply only for new products placed on the European market. The manufacturers or importers responsible for putting it on the market confirm by putting the CE-marking that their products comply with the requirements. Implementing regulations are harmonised legislation applying directly for all products in all EU Member States. All Member States have Market Surveillance authorities who are responsible for checking compliance. On audio products: A preparatory study for sound and audio equipment is available on: http://ec.europa.eu/enterprise/policies/sustainable-business/ecodesign/productgroups/sound-imaging/index_en.htm The study covers video players and recorders, projectors, and game consoles. Currently, an impact assessment study including a draft self-regulation for game consoles is going on. Measures on other audio products are currently not envisaged.” PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 12 On whether certain types of audio products and not others fall under ErP regulation: “It is the responsibility of the manufacturer or its authorised representative to declare that the product complies with all relevant provisions of the applicable implementing measures, so it is up to them to check their products individually. It is not up to us to confirm the coverage of this or that product.” On whether Standby Regulation 1275/2008 applies to certain pro audio products not expressly listed in Annex 1 of the implementing measure: “The Standby Regulation 1275/2008 you refer to is an Implementing Measure under the Ecodesign Directive. The scope is defined in Article 1 and 2 and Annex I. In contrast to other regulations for just one specific product group, the 'horizontal' standby regulation covers many products listed in its Annex I. A product is in the scope of Regulation 1275/2008 when the criteria set out in its Article 2(1) are met, regardless of the marketing channel. Products covered by implementing measures must fulfill the requirements in order to be placed on the market and/or put into service. It is not a task of the European Commission to check if individual products fall in the scope of a Regulation. With regard to Article 5 of the Ecodesign Directive 2009/125/EC, it is the responsibility of the manufacturer or its authorised representative to declare that the product complies with all relevant provisions of the applicable implementing measures. However, on your specific question about an amplifier I can express my personal view which may not in be regarded as stating an official position of the European Commission. I would like to draw again your attention to Standby Regulation (EC) No 1275/2008, Article 1 and 2 and Annex I. In Annex I under 3. Consumer Equipment it says: ‘And other equipment for the purpose of recording and reproducing sound…’ I see no indications why amplifiers shouldn't be within the scope.” On whether the sales channel or ultimate end users (pro versus consumer) affects whether a product is subject to ErP measures: “[Regarding] the professional/consumer product distinction. The definition given in Article 2 of the regulation (below) means that in case the product is intended to be sold to end-users, even if the end-user is a ‘professional’, that product will be covered "also when marketed for non-household or non-office use.’ PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 13 The Annex can only be interpreted in conjunction and conformity of the scope. Furthermore, the regulation does not distinguish among marketing channels: all products included in the scope have to comply, regardless of the way they are sold. Please note that according to the article the device is out of scope if it has no energy input from the mains power source. To reply more precisely to your question, a ‘consumer product used in a commercial/enterprise environment’ clearly falls within the regulation and has to comply with it. A device which is technically significantly different from a device for consumers, i.e. if it is a specific device only for professional use, does not. In cases where such a distinction is not clear, it will be up to the market surveillance authorities to decide, and in case of controversy it will be the EU Court of Justice to provide a definitive interpretation. Article 2 Definitions For the purposes of this Regulation, the definitions set out in Directive 2005/32/EC shall apply. The following definitions shall also apply: 1. ‘electrical and electronic household and office equipment’ (hereafter referred to as ‘equipmett’), means any energy using product which: (a) is made commercially available as a single functional unit and is intended for the enduser; (b) falls under the list of energy-using products of Annex I; (c) is dependent on energy input from the mains power source in order to work as intended; and (d) is designed for use with a nominal voltage rating of 250V or below, also when marketed for non-household or non-office use” On whether there is a sales threshold above which audio products would be subject to ErP regulation: “The 200.000 units-criterion is an indication for the European Commission to decide if an eco-design measure should be envisaged or not. We have to prove that our measures fulfill this criterion; otherwise it does not have a real relevance for the manufacturer, in particular once the regulation is adopted. PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 14 In other words, if a regulation is adopted it means that the criteria (of which the threshold is only one, and an indicative one) listed in Article 15 of the Directive are met, otherwise it would not be possible to adopt it. This applies to all Ecodesign regulations. More specifically, the stand-by regulation refers to many energy consuming products; the numbers are not just those of a single product category such as amplifiers (listed among tens of others in Annex I of the regulation, see link attached) but those of the total of all products covered by the regulation. Their combined sales numbers amount to billions. All products listed, including amplifiers, are in the scope of regulation 1275/2008 and manufacturers have to fulfill the requirements set out in the regulation.” Ultimately, the EC chose not to continue with our communications. This was more an indication that answering all questions regarding ErP and pro audio is nearly impossible, and trying to do so leads to more questions. As alluded to below, there will be case-by-case judgments when applying ErP regulations to pro audio, therefore it is incumbent upon pro audio manufacturers to build expertise around the topic and, where applicable, identify a trusted consultant who can guide them in conformance: “We have provided as much as possible clarification of specific requirements and provisions of the directives/regulations and send [sic] you available guidance documents to ensure a common understanding. We explained the scope of the standby regulation and that its application is regardless of the marketing channel. We explained the catch all clauses 'and other equipment' and went even further, although a remote assessment of products is nearly impossible, and expressed personal views that we for example see no indications why some other audio equipment products like amplifiers shouldn't be within the scope. We cannot provide more clarification. Very specific expertise can be ordered on the open market. However in case of dispute or diverging views, it rests with the EU Court of Justice to provide definitive interpretation of a Directive. The Commission has the right to discontinue exchanges of correspondence if a communication is for example repetitive. Therefore no further replies concerning the same subject will be sent.” PAMA Whitepaper: Navigating Europe’s Ecodesign Directive 15
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