Name ___________________________________________________________
Class Period ___________
4 Numbers to Know for Super Bowl Sunday
1. How many people are expected to watch Super Bowl XLIX? _______________________________________
2. How much total were consumers expected to spend on items related to Super Bowl XLIX, including food and
merchandise? ____________________________________________________________________________
_________________________________________ _______________________________________________
2. Which age demographic was expected to spend the most amount of money on food & drink, decorations, and
merchandise & apparel? How much were they expected to spend? ___________________________________
________________________________________________________________________________________
3. How much are companies expected to spend in order to run a 30 second advertisement during the Super Bowl?
__________________________________________________________________________________________
4. Is it getting more expensive or less expensive to run a 30 second advertisement? Support your answer with
facts from the article. _______________________________________________________________________
________________________________________________________________________________________
5. Of those surveyed by the National Retail Federation, 41.3% felt that _________________________________
________________________________________________________________________________________
6. While 12% of those surveyed felt the best part of Super Bowl was ___________________________________
7. What was the expected price range (cheapest to most expensive) for tickets being sold through Ticketmaster’s
NFL Ticket Exchange? _____________________________________________________________________
________________________________________________________________________________________
8. How much did tickets cost for the very first Super Bowl? __________________________________________
9. Identify at least 5 sources this article cites, or references, as a source in support of it’s information.
__________________________________________________________________________________________
__________________________________________________________________________________________
10. How many gigabytes of data were reportedly used by AT&T and Verizon customers during last year’s Super
Bowl? ____________________________ What was the main reason this much data was being used?
_______________________________________________________________________________________
Name _______________________________
Class Period ________
Which Sports Have the Youngest/Richest/Oldest Fans?
1. What accounted for 34 of the 35 most watched TV shows in 2013? _________________________________
________________________________________________________________________________________
2. In 2013, 50% of the Tweets relating television, had something to do with what? ________________________
3. According to the article, what type of programming is most responsible for the cost of your cable bill?
____________________________________________
4. Which TV ratings company does this article getting most of its information and all of its data from? ________
__________________________________
5. According to the Average Sports Audience chart, what is the average numbers of viewers for a regular season
NFL game? ____________________________________________
6. According to the Average Sports Audience chart, which are the only two sporting events that come close to
gaining the same viewership as a regular season NFL game? _______________________________________
7. Identify and explain 2 things about the Average Sports Audience chart that you find to be the most interesting,
or surprising. _____________________________________________________________________________
________________________________________________________________________________________
________________________________________________________________________________________
Sport Audience Demographics
8. Which two sports, or leagues have the youngest audience with 40% or more of their viewers under the age of
35? ____________________________________________________
9. Which sport, or league, has the wealthiest, or most affluent, audience of all professional sports? ____________
10. Which sport, or league’s audience has the lowest income on average, or least affluent? __________________
11. Which sport, or league, has largest female audience on average? ____________________________________
12. Which sport, or league, has largest Hispanic audience on average? __________________________________
13. Which sport, or league, has largest youth (under 17) audience on average? ____________________________
14. Which sport, or league, has largest white audience on average? _____________________________________
15. Which 2 sports, or leagues, have the largest male audiences on average? _____________________________
16. Which sport, or league, has the smallest teen audience on average? __________________________________
17. Which 2 sports, or leagues, have the 2nd largest female audiences on average? ________________________
18. Which sport, or league, has oldest audience on average, with almost 90% of its viewers over the age of 34?
____________________________________
19. Which sport, or league has the largest of black audience? _____________________________
20. Identify and explain 2 things about the Sports Audience Demographics charts that you find to be the most
interesting, or surprising. ___________________________________________________________________
Sports Demographics KEY:

Major League Baseball shares the most male-heavy audience, at 70 percent, with the NBA.

The NBA has the youngest audience, with 45 percent of its viewers under 35. It also has the highest
share of black viewers, at 45 percent—three times higher than the NFL or NCAA basketball.


The NHL audience is the richest of all professional sports. One-third of its viewers make more than
$100k, compared to about 19 percent of the general population.

Nascar's audience has the highest share of women (37 percent) and highest share of white people (94
percent).

The Professional Golfers Association has the oldest audience by multiple measures: smallest share of
teenagers; smallest share of 20- and early 30-somethings; and highest share of 55+ (twice as high, in the
oldest demo, as the NBA or Major League Soccer).

Major League Soccer has the highest share of Hispanics by far (34 percent; second is the NBA at 12
percent) and the lowest income of any major sports audience. Nearly 40 percent of its fans make less than
$40k.

The NCAA demographics for football and basketball are practically identical but they are surprising old
(about 40% over 55+) and surprisingly white (about 80%), which clearly has as much to do with who
owns a TV rather than who follows the sports