Spatial Enablement:
Including ‘Location’ in Your
Thinking, Problem Solving and
Decision Making
Dan Paull
CEO, PSMA Australia
Our Objective
Spatially Enabling
Government
Industry and
Citizens
Spatial Enablement?
 A wide variety of spatial resources must
exist and be available.
 It must be in a form (structure and
location) such that it can be made use of.
 It must be broadly and habitually applied
to deliver lasting societal benefits.
Delivering Societal Benefits
Fail?
How to achieve change
Maintaining the
momentum
8) MAKE IT STICK
7) DON’T LET-UP
Introducing
new practices
6) QUICK WINS
5) ENABLE ACTION
4) COMMUNICATION
Creating
conditions
for change
3) VISION
2) BUILD COALITIONS
1) INCREASE URGENCY
Eight steps for
managing change –
Professor John Kotter,
Harvard Business School,
Leading Change
Address is the
critical linkage
Address + Geocode
provides the link
Location
Information
Business
Information
NAMF
provides
authority
consistency
efficiency
National Address
Management Framework
Steps 1-4 Creating Conditions for Change
BENEFITS
CONSUMER
NAMF NOTIFICATIONS DELIVERED
VIA PSMA SYSTEMS
NAMF COMPLIANT WEB SERVICES
DELIVERED VIA PSMA SYSTEMS
PSMA SYSTEMS
NAMF COMPLIANT WEB SERVICES
& CONSUMER NOTIFICATIONS
DELIVERED VIA PSMA SYSTEMS
DATA UPDATES DELIVERED
AUTOMATICALLY VIA PSMA SYSTEMS
DATA CUSTODIAN
BENEFITS
Chaining of services
Steps 5 & 6
Introducing new
practices
Notification
Steps 7 & 8
Maintaining the
momentum
USER
USER
Custodian
Address Service Users
• G-NAF Live as a web service
• Latest available information
Custodian
USER
G-NAF
‘Live’
USER
USER
Greater
Efficiency
Accuracy
Currency
Consistency
USER
Address Data Custodians
• ‘Notifications’ back to the
address custodian.
• Custodian amendments available
in G-NAF Live
Creating a
virtuous cycle
New products
& services
Process
credibility
Changed
business practices
Notifying
organisations
Authoritative
addressing
applied
BENEFIT
REALISATION
Notifications
Data
custodians
CONSUMING &
SUPPLYING
Improved
data
QUALITY &
CURRENCY
FEEDBACK &
VERIFICATION
Towards a spatially
enabled society
Real-time
Validated VGI
Spatial Data &
Simple Web
Services
8) MAKE IT STICK
Enterprise adoption and
diffusion
7) DON’T LET-UP
PSMA Systems Address
& Web Services
6) QUICK WINS
5) ENABLE ACTION
4) COMMUNICATION
Consensus
on Policy
Framework
National Address
Management Framework
& Notifications
3) VISION
2) BUILD COALITIONS
1) INCREASE URGENCY
“Spatially enabling the information economy”
By the way, you
may be interested to
learn that the
system described
here that is being
used by us in
Australia to spatially
enable society won
an award at the
Geospatial World
Forum last month in
Amsterdam!
Questions
Answers
Dan Paull
Chief Executive Officer
For more information…
A number of papers are
available relating to the topics
covered in this presentation.
Please contact us for more
information.
Or Contact PSMA Australia
By phone:
+ 61 2 6260 79000
By e-mail:
[email protected]
Or visit our web resources at:
www.psma.com.au