SUMMARY RESULTS FROM
THE
BI SURVEY 13
The BI Survey is the most comprehensive independent survey of the on-line analytical processing and business intelligence market
This summary of the major result categories of The BI Survey 13 results was produced by MicroStrategy with full approval by BARC.
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Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033,
6,400,265, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,661,340, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137,
6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512,
7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942,
7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178,
7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411, 8,452,755, 8,521,733, and 8,522,192.
Other patent applications are pending.
TABLE OF CONTENTS
Overview of The BI Survey 13
Page 3
Are The BI Survey 13 results consistent with the trends
from the prior 11 years?
Page 3
Are the differences between the mega-vendors and
an independent vendor like MicroStrategy significant?
Page 4
Are the differences between the specialty vendors and
an independent vendor like MicroStrategy significant?
Page 4
How important is product response time and performance?
Page 4
How should organizations select products?
Page 4
The BI Survey 13 summary results
Page 4
Business value
Page 5
Mobile BI
Page 5
Innovation
Page 6
Advanced information design
Page 7
Product performance
Page 8
Data volume
Page 8
Product satisfaction
Page 9
Vendor relationship
Vendor support
Conclusion
Page 10
Page 10
Page 11
For more information about The BI Survey 13, please visit: www. bi-survey.com
THE BI Survey 13 - Summary Results
SUMMARY RESULTS FROM THE BI SURVEY 13
The BI Survey is the world’s most comprehensive independent survey of the business intelligence (BI) market space and products and is
conducted annually by the Business Application Research Center (BARC). The BI Survey 13 follows eleven successful editions of The BI
Survey. It is important to note that last year the numbering of The BI Survey has changed so that The Survey number now aligns with
the year in which the data was collected.
Overview of The BI Survey
This BI Survey 13 Summary, prepared by MicroStrategy using BARC’s results
The Survey is the largest and most thorough fact-based analysis of the BI
and charts, focuses not only on the six largest BI platform vendors, including
market currently available, using 12 years of experience to analyze market
MicroStrategy, SAP Business Objects, SAP BW, Oracle BIEE, IBM Cognos, and
trends and debunk many myths surrounding the BI industry.
Microsoft SSRS to make direct comparisons within a like group of vendors
The BI Surveys provide insight into actual BI implementation experiences
as well as the usage patterns and technical characteristics of the most
popular BI products. The BI Surveys examine how companies choose
typically considered for similar types of BI applications but also the specialty
vendors Tableau and QlikTech to compare visual data discovery capabilities
and to account for multiple product offerings within a product suite.
their BI products, how they use these products, and how successful they
The BI Survey is 100% independent of any BI vendor influence and is not
are with them. The Survey is also notable in that it takes on challenging
commissioned, funded, suggested, or sponsored by vendors in any way.
issues not covered by typical BI product reviews, such as barriers to wider
Vendors have no input into the questions or into the analysis of Survey
deployments and factors leading to product discontinuance. As a result,
results. Therefore, business intelligence consumers can be reassured that
the Survey is uniquely positioned to detail BI purchasing and deployment
the survey accurately reflects real-world experiences of individuals in
best practices.
companies like theirs and is free from vendor influence and author bias.
The BI Survey conclusions are solely based on statistical analysis of
In total, 3,149 people responded to The Survey with 2,298 answering a
information provided by respondents who have delivered business
series of detailed questions about their usage of a named product.
benefit. This year, statistically-significant data was collected for 30 different
BI products. This edition has increased the range of products reviewed. It
includes not just products from well-known BI giants, but also specialist
tools from much smaller vendors and open source vendors. Each of these
30 BI products was analyzed across 28 Key Performance Indicators (KPIs).
Products analyzed in The BI Survey 13, listed in alphabetical order
and including the number of responses per product, were: arcplan
(98), Bissantz (92), BOARD (74), Corporate Planning (34) Cubeware
Cockpit (88), Cyberscience (60), Dimensional Insight (61), Evidanza
(29), IBM Cognos BI (96), IBM Cognos TM1 (51), Infor (85), Information
Builders (52), Jedox (127), Logi Analytics (41), Microsoft Excel (44),
The KPIs are calculated so that better-than-average products always have
scores of greater than 1.0, while less good products score less than 1.0.
When viewing the peer group KPI charts, note that the average for each
peer group will usually be either higher or lower than 1.0 because the peer
groups are all subsets of the overall sample.
The products are sorted by value, the better the product the higher
the value. The average is displayed as a green bar and separates
the products into two groups, the ones that have performed
better than average and the ones that have performed worse
than average.
Microsoft SSAS (145), Microsoft SSRS (50), MicroStrategy (128), Oracle Essbase
Are The BI Survey 13 results consistent with the trends from
(54), Oracle BI Foundation Suite (47), Pentaho (36), Phocas (68), Pyramid
the prior 11 years?
Analytics (45), QlikTech (178), SAP BO Webl (71), SAP BW (103), SAS (36),
Tableau (48), TARGIT (62), Yellowfin (30) and Others (133).
Though the results range widely between vendors, most of these findings
are consistent with prior survey findings. Interestingly, the same vendors
3
which outperformed in The BI Survey 13 have outperformed in the market
have to wait too long every time they run a query, they become frustrated
over the previous eleven years. Similarly, the set of vendors who did not
and user adoption is poor. As expected, The BI Survey 13 also found that
generally perform well this year have also not fared well in the past eleven
fast query performance continues to be amongst the most frequently
years of the survey.
cited selection criteria for software. According to The BI Survey 13, “sites
Specifically, MicroStrategy has scored at, or been very close to, the
top in Data Volume, Mobile BI, Innovation, Business Benefit, Vendor
Support, and Product Quality/Satisfaction and across all Scalability and
Performance categories for eleven years running. In contrast, SAP BO
has been at or near the bottom in these same categories over the same
twelve-year time frame.
Are the differences between the mega-vendors and an
independent vendor like MicroStrategy significant?
Based on the survey results, significant differences exist between the megavendors and an independent vendor like MicroStrategy. As an independent
or “best-of-breed” vendor MicroStrategy is wholly focused on BI, optimized
for open system solutions and has been developed completely organically.
Conglomerate or “mega-vendors” are vendors such as SAP BO, IBM Cognos,
Oracle and Microsoft that offer a full enterprise software stack and optimize
their BI offerings for their software stack and grow by acquisition.
that used good query performance as a key selection criterion were more
successful in business terms than those that did not.”1 Organizations should
prioritize query performance as a key criterion in their vendor selection to
maximize overall project success. As BARC says, “…Most participants focused
instead on criteria such as ‘functionality‘ (47 percent), ‘ease-of-use for report
recipients’ (42 percent), ‘fast query performance’ (36 percent) and ‘ease-ofuse for report designers’ (34 percent).” 2 This continues to remain equally valid
in The BI Survey 13.
How should organizations select products?
The BI Survey 13 looked at the impact of multi-product competitive
evaluations on project success. Once again, BI projects based on a multiproduct competitive evaluation and selection process achieve far more
business benefits than those based on a single product selection or
no formal product evaluation. Vendors such as SAP Business Objects
and Oracle, which are selected most often for corporate reasons, such
as product bundling, without a multi-product competitive evaluation
This document will show that the mega-vendors often score lower than
achieve low scores in all of the business benefit and project success
independent vendors like MicroStrategy. Furthermore, MicroStrategy
areas analyzed.
outperformed the conglomerate vendors in most key areas such as Data
Volume, Mobile BI, Innovation, Business Benefit, Product Satisfaction,
Support Quality, Query Performance, Advanced Information Design and
Recommendation among others.
The BI Survey 13 Summary Results
This document evaluates MicroStrategy against different peer groups like
Competitive peer group, Large International Vendors, Dashboard Vendors
and the specialty vendors QlikTech and Tableau. The Competitive peer
Are the differences between the specialty vendors and an
group is a custom peer group and represents the set of products that are
independent vendor like MicroStrategy significant?
typically considered for similar types of enterprise BI applications. It consists
Based on the survey results, significant differences exist between specialty
of the following vendors: MicroStrategy, SAP Business Objects, IBM Cognos,
vendors like Tableau and QlikTech and an independent vendor like
Oracle OBIEE, Microsoft SSRS, SAP BW. There is also a comparison with the
MicroStrategy. MicroStrategy offers agility and excellent visual data discovery
specialty vendors QlikTech and Tableau who offer dashboarding and visual
capabilities along with governance. This document shows that MicroStrategy
data discovery capabilities. The document evaluates the peer groups across
outperformed Tableau and QlikTech in key areas like Investment,
a number of the KPIs analyzed in The BI Survey 13. The KPIs presented here
Data Volume, Mobile BI, Product Satisfaction, Chosen as Standard and
are grouped into three critical areas to allow the reader to quickly assess how
Competitive Win Rate.
the BI platform products perform in real-world deployments:
How important is product response time and performance?
The BI Survey 13 looked closely at the impact of query performance and
found, as in every year the survey has been conducted, the most frequentlyreported product problem continues to be poor query performance. If users
4
1 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014
2 BARC “The BI Survey 13 Best Practices” by Melanie Mack and Dr. Carsten Bange, January, 2014
•
Business Value
•
Product Performance
•
Vendor Relationship
THE BI Survey 13 - Summary Results
Business value
Mobile BI: How many sites currently use Mobile BI with their BI tool
2.07
MicroStrategy (1)
1.50
Tableau (2)
1.41
Oracle BI Found. Suite (3)
1.35
QlikTech (4)
1.25
IBM Cognos BI (5)
1.10
Average
SAP BW (6)
SAP BO Webl (7)
Microsoft SSRS (8)
0.47
0.42
0.36
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
Mobile BI measures whether a BI product is being used for mobile BI
acceptance that users expect from them. MicroStrategy focused on the
functionality in the respondent’s company. As can be seen in the figure
iPad early and bet on the right horse. “
above, MicroStrategy scored 88% higher than the average, over 300%
higher than SAP BO, 65% higher than IBM Cognos, 53% higher than QlikTech
and 33% higher than Tableau. As BARC testifies, “Our experience in the field
is that mobile BI is strongly demanded by customers and commonly used
in the early stages of a software selection process.”3
“Customers have responded positively to MicroStrategy‘s high investment
and focus on mobile BI. Its solution supports not just BI but also a range
MicroStrategy’s mobile product is a full mobile enterprise application
development platform. BI is just the starting point as MicroStrategy also
enables transactions and rich multimedia and analytics. Transactions
include mapping, alerting, approval management, and editable grids and
data entry. Rich multimedia enables the embedding of videos, eBooks,
PDF documents, games, and other media directly into the BI app for a fully
integrated experience, ensuring users never have to leave the application.
of broader mobile functions”, said Dr. Carsten Bange, founder and CEO
of BARC. “Another expected result because of MicroStrategy’s focus and
“Mobile is a clear example of MicroStrategy’s innovation and tendency to
investment in the mobile BI market over the past few years. The company
be on the forefront of offering new BI functionality based on leading edge
spotted the trend before other vendors and was therefore first into market
technologies,” said Dr. Carsten Bange.
with a well-received solution. The larger vendors do not perform as well
with their technology in this area. Their offerings lack the functionality and
3 BARC “The BI Survey 13 The Results” by Melanie Mack and Dr. Carsten Bange, January, 2014
5
Innovation: Combines the ‘Cloud BI’, ‘Collaboration’, ‘Mobile BI’ and ‘Advanced information design’ KPIs to measure the product’s level of innovation
1.22
MicroStrategy (1)
1.18
QlikTech (2)
1.10
Oracle BI Found. Suite (3)
1.03
SAS (4)
0.92
IBM Cognos BI (5)
0.90
Oracle Essbase (6)
0.88
Information Builders (7)
Average
0.85
Microsoft SSRS (8)
0.84
0.78
Infor (9)
IBM Cognos TM1 (10)
0.70
Microsoft SSAS (11)
0.68
0.67
Microsoft Excel (12)
SAP BO Webl (13)
SAP BW (14)
0.55
0.46
Average Large
International
Vendors Peer Group
© BARC
THE BI Survey 13
Innovation is an aggregate KPI comprised of the following root KPIs: Cloud
great attention to market trends and innovation. This is where the company
BI, Collaboration, Mobile BI and Advanced information design. The BI Survey
excels and its leading position is endorsed by The Survey’s respondents.
13 asked respondents whether they are using the above technologies or
MicroStrategy’s new innovations are well integrated into its BI suite and it is
functionality as provided by their vendors. As seen in the figure above,
one of the market leaders in mobile BI and visualization.
respondents are choosing MicroStrategy for these new technologies far
more frequently than its peers. MicroStrategy rated 43% more innovative
than the average of this peer group, 32% more innovative than Cognos, and
121% more innovative than SAP BO.
“If they are to compete successfully, vendors such as MicroStrategy must pay
6
But rather than focusing on short term innovations, MicroStrategy has a long
term strategy based on releasing stable products that are highly integrated.
Companies also perceive the company as an innovative vendor having
addressed cloud and mobile BI quite early and implemented technology
much better than other, larger vendors”, said Dr. Carsten Bange.
THE BI Survey 13 - Summary Results
Advanced information design: How many sites currently use advanced information design with their BI tool
1.37
Infor (1)
1.15
MicroStrategy (2)
1.04
Information Builders (3)
0.98
QlikTech (4)
0.97
SAS (5)
Oracle Essbase (6)
0.93
Microsoft SSRS (7)
0.93
0.85
Average
0.80
Microsoft SSAS (8)
Oracle BI Found. Suite (9)
0.74
IBM Cognos BI (10)
0.73
0.71
SAP BO Webl (11)
0.68
IBM Cognos TM1 (12)
0.45
SAP BW (13)
Microsoft Excel (14)
0.35
Average Large
International
Vendors Peer Group
© BARC
THE BI Survey 13
Advanced Information Design measures how many sites are using
“MicroStrategy leads in all information design peer groups and shows the
advanced information design with their BI product. The BI Survey 13 asked
tool can support information design standards”, said Dr. Carsten Bange.
respondents whether the tool they are most familiar with is being used
for advanced information design by their company. As seen in the figure
above, MicroStrategy is one of the top vendors compared to its peers.
MicroStrategy rated 35% more than the average of this peer group, 57%
more than Cognos, and 61% more than SAP BO, and 17% more than
QlikTech under the Advanced Information Design KPI.
7
Product Performance
Data volume: The average volume of data reported in respondents’ largest applications
4.11
MicroStrategy (1)
1.50
SAP BW (2)
1.41
Oracle BI Found. Suite (3)
3.75
2.10
Average
SAP BO Webl (4)
1.75
1.39
Microsoft SSRS (5)
Tableau (6)
0.90
IBM Cognos (7)
0.89
QlikTech (8)
4.01
0.05
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
Once again MicroStrategy beats every one of its competitors in the data
memory cubes. Its administration features also support large numbers
volume category. For the twelfth consecutive year, MicroStrategy customers
of users and manage query performance for large databases”, said
indicated that they, by far, analyzed the largest volumes of data. As the
Dr. Carsten Bange.
figure above shows, MicroStrategy customers analyze median data volumes
that are 95% larger than the average in this peer group, 720% larger than
QlikTech customers, 356% larger than QlikTech customers, 361% larger than
IBM Cognos customers, and 134% larger than SAP BO customers.
Cube-based OLAP products, such as those employed by some of the Microsoft
and Cognos products, inherently limit the level of detail that can be analyzed
as their speed is based on their data being pre-aggregated. These products are
optimized for analysis of summary-level or small volumes of data, but are not
“The company tops each peer group in the data volume KPI – this is unique
suitable for the more valuable, transaction-level BI applications. In contrast,
and consistent with previous years’ results. From our research and consulting
MicroStrategy’s proprietary Relational OLAP (ROLAP) technology allows
experience we know MicroStrategy is often a choice in large data warehouse
interactive analysis of multiple terabyte-sized data warehouses, including
projects. This reflects upon the strength of its ROLAP engine and new in-
hundreds of TBs – and at the speed of thought so analyses feel natural.
8
THE BI Survey 13 - Summary Results
Product satisfaction: Measures the frequency of problems encountered with the product
1.04
MicroStrategy (1)
1.50
Oracle BI Found. Suite (2)
1.00
1.41
QlikTech(3)
1.00
Microsoft SSRS (4)
0.97
IBM Cognos BI (5)
0.97
1.39
Average
SAP BW (6)
0.90
SAP BO Webl (7)
0.89
0.96
0.90
0.84
Average MicroStrategy
Competitive Peer Group
© BARC
THE BI Survey 13
The Product Satisfaction KPI measures product problems. As this is a
products that are the result of numerous acquisitions, some of which cause
negative measure, the KPI is lower with a larger number of problems and
redundancy and others that just add complexity.
increases as the number of problems decreases. MicroStrategy’s lead in
product satisfaction is clear from the above figure.
“MicroStrategy shows itself to be one of the top players when it comes
to customer satisfaction. This is in no small part due to its clean, modern
The MicroStrategy platform has been organically designed and built from
technology and good customer support”, said Dr. Carsten Bange. He added,
the ground up with no part of it having been acquired externally. It’s one
“Customers really like the integrated, modern and clean architecture of
of the most unified and organic BI platforms in the market. The result is a
MicroStrategy’s BI suite and so it is no surprise that it achieves the leading
higher level of quality. In contrast, mega-vendor BI platforms like Oracle
ranking in this category.”
OBIEE, IBM Cognos, and SAP BO have been cobbled together from
numerous acquisitions. Users see substantial differences in quality between
products organically designed and developed by a single company and
9
Vendor relationship
Vendor support: Measures user satisfaction with the level of vendor support provided for the product
1.23
Information Builders (1)
1.09
SAS (2)
1.01
MicroStrategy (3)
0.96
Microsoft SSAS (4)
0.91
QlikTech (5)
0.86
Microsoft SSRS (6)
Infor (7)
0.84
SAP BW (8)
0.83
IBM Cognos TM1 (9)
0.79
Average
0.78
0.72
IBM Cognos BI (10)
0.63
Oracle BI Found. Suite (11)
0.56
Oracle Essbase (12)
0.33
Microsoft Excel (13)
SAP BO Webl (14)
0.14
Average Large
International
Vendors Peer Group
© BARC
THE BI Survey 13
The level and depth of vendor support is becoming increasingly critical as
that low overall product support quality ratings for these vendors likely
BI becomes more integrated into organizations’ operations. Better product
stems from their strategy to acquire rather than to organically develop
support often results in higher application success rates and helps to ensure
their products. Given the historically poorly rated support of acquired
customers get full value from their BI investments. A consistent finding
technologies, it is likely that customers of all BI platforms resulting from large
throughout The BI Surveys is that companies striving to maximize the
mergers will see continued ongoing support challenges.
business benefits of a BI project should prioritize customer support quality
As shown in the figure above, MicroStrategy scores 29% higher than the
as a key evaluation criterion.
average in this peer group, 621% higher than SAP BO, 60% higher than
The three mega vendors’ (Oracle, IBM and SAP) customers have traditionally
been the least satisfied with the quality of support. MicroStrategy speculates
10
Oracle and 40% higher than IBM Cognos. THE BI Survey 13 - Summary Results
Conclusion
The BI Survey 13, the leading independent survey of real-world BI
In addition to achieving high ratings in the large international vendor peer
implementations provides unique, statistically significant insight into actual
group, MicroStrategy also achieved high ratings in Dashboard vendor
BI implementations and customer experiences with various BI products.
peer group.
The results of the survey provide an important guide to the product
capabilities and support that users can expect from the various vendors.
Survey respondents are both critical and candid in their assessments. Since
the choice of a BI product has a significant impact on overall BI project
success, it is recommended that meaningful product evaluations, starting
with a close review of the product benchmarks in The BI Survey 13, should
be conducted when embarking on new BI projects.
“Over a number of consecutive BI Surveys, MicroStrategy has consistently
scored at or near the top of its peer group in Data volume, Performance,
Mobile and Innovation. This trend has continued in The BI Survey 13.
This is a reflection of MicroStrategy’s continued focus on the quality and
performance of the platform as well as its dedication to innovation,” said
Dr. Carsten Bange, Founder and CEO of BARC. He added, “The results of
The BI Survey match closely with BARC’s field experience. MicroStrategy is
Notable in The BI Survey 13 results are the widely varying customer
one of the top vendors in query performance, user satisfaction, and mobile
experiences and product results among the BI products. Some of the many
support. It also shows it can compete not only with the big vendors but
categories in which clear vendor trends have emerged over the past twelve
also in the Ad-hoc Analysis and Dashboard peer groups with smaller and
years include:
specialized products”.
•
Data Volume
•
Chosen as a Standard
•
Vendor Support
•
Investment
continued high rankings in The BI Survey to its focus on maintaining the
•
Innovation
•
Product Satisfaction
integrity and quality of its unified platform. In addition, the company
•
Mobile BI
•
Competitive Win Rate
Melanie Mack, co-author of The BI Survey, stated: “I attribute MicroStrategy’s
continues to be at the forefront of new functionality.”
In the above categories, for the select peer group, MicroStrategy has
consistently been a leader, sometimes by a wide margin, in the twelve
years The BI Survey has been conducted. MicroStrategy ranked first in
Data Volume, Mobile, and Innovation among large international vendors
in a comprehensive survey of companies using business intelligence
software products.
11
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