CASE STUDY Corbridge Law Firm Makes its Case Online #SEO #SEM #Website #Display CHALLENGE Corbridge Law Firm puts its motto front and center: Helping good people through tough situations. The Hillsboro, Oregon-based law office specializes in criminal defense and personal injury cases. They have an ambitious growth plan in Portland. For starters, Corbridge needed to be findable online when people search for local law firms. That’s exactly what they decided to do by working with Oregonian Media Group. STRATEGY Our experts developed a comprehensive plan to generate leads and improve Corbridge’s search rankings. We built a responsive, mobile-optimized website. Then we added a content-focused, organic SEO strategy, behavioral targeted display ads, re-messaging, and SEM campaigns. To help Corbridge measure their success, we optimized their Google Analytics setup, call-tracking, leads and conversions with Google Tag Manager. RESULTS Now, Corbridge gets custom reports each week to evaluate their most important results. • 41 new leads per month • Top 10 results on Google for each of their key phrases • Estimated $27,000 in new revenue per month
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