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Embargo until Monday, January 1st, 2007, 11:00 AM (KOREA time)
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Judy Pae
+822 3777 7144
Digital Display Company
Grace Yoo
+822 3777 5675
LG Teams with SEGA to Show off Full HDTVs at CES 2007
Super high-resolution Full HD content to be shown on LG’s flat panel TVs
Seoul, Korea, January 1, 2007 --- LG Electronics (LG), a leader in consumer electronics and
mobile communications, signed a contract with SEGA Enterprises Ltd. (SEGA) for game trailer
movies during 2007 International CES. The companies will kick off the joint promotion at the
2007 International CES in Las Vegas, January 8-11.
“This joint promotion with SEGA will give LG a great opportunity to highlight our advanced
1080p displays by showing SEGA’s Full HD content on our Full HDTVs,” said Young Chan Kim,
Executive Vice President of Digital Display Global Marketing & Sales of LG Electronics. “Full HD
flat-panel HDTVs have the capability of displaying 1080p content, the highest resolution
format possible. Our customers demand the highest standards in technology and we will
continue to expand our offerings to meet everyone’s needs – from movie buffs to gamers to
companies in need of digital displays.”
Visitors to LG’s booth (Booth #8214, Central Hall, Las Vegas Convention Center) at 2007
International CES will be dazzled by HD and Full HD games developed by SEGA and shown on
LG’s Full HDTVs. Video games will include Virtua Fighter 5 and Sonic The Hedgehog, both
compatible with the PlayStation 3 and XBOX 360, next generation game consoles.
LG Electronics also produced the world’s first high definition content using HD technology
from NHK, Japan’s public broadcast channel, especially for 2007 International CES. This Full
HD 1080p content was shot by a Full HD high speed motion camera, the fastest camera ever
created, and will demonstrate Full HDTV’s capability to show unique visuals such as sports
with 33 compact disk access time and to accurately and naturally reproduce colors found in
nature.
LG will demonstrate its broad line-up of Full HD LCD TVs including 37-, 42-, 47-, and 55-inch
models.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics,
home appliances and mobile communications, employing more than 72,000 people working in over 120
operations including 80 subsidiaries around the world. Comprised of four business units: Mobile
Communications, Digital Appliance, Digital Display and Digital Media with 2005 global consolidated sales
of US $43.4 billion, LG Electronics is the world’s leading provider of CDMA handsets, residential air
conditioners, plasma panels, optical storage products, DVD players and home theater systems. For more
information, please visit www.lge.com.
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and
is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (highdefinition televisions).