Built with GameTanium™ Key Messages
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Exent’s Built with GameTanium services allow broadband providers, mobile carriers,
OEMs, retailers and others to offer their customers more than 2,500 PC games and 200
Android mobile games from over 150 publishers and developers.
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GameTanium is available for Android smartphones and tablets, PCs and TVs. Future
releases of GameTanium will connect these devices, delivering on Exent’s vision to
power the first all-you-can-play game subscription across multiple platforms.
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GameTanium offers an unparalleled gaming experience for the whole family with allyou-can-play access to over 200 of the best games on Android and over 2500 games on
the PC. New games are added every week.
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Not just any games can be part of the highly curated GameTanium service. Games are
hand selected by Exent’s expert content team and presented in a simple and intuitive
UI to guide users to games that will truly entertain and delight.
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Games are delivered quickly, hassle-free, and virus-free.
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GameTanium is family-friendly, allowing for installation on several family devices, and
includes age ratings to help parents decide which games are appropriate for their
children.
Consumer Benefits - Mobile
 One of a kind: the first and only native all-you-can-play game subscription service for
Android
 Best value on Android: over 200 of the hottest premium games for your Android
device, with new games added every week
 Ratings, recommendations, reviews, and featured games make playing easy and fun
 Weekly programming and game spotlights help you find the games you want quickly
 User friendly, intuitive and fun ways to explore the catalog include: New, Most
Popular, Editor’s Picks, and more
 Effortless billing and one-touch payment directly through your service provider
Consumer Benefits - PC
 Play everything: 2000+ game catalog with new titles added weekly
 Rapid browse navigation: browse thousands of games seamlessly, with no “next page”
or clunky load times.
 No CDs: download any game and play without discs or hardware
 Community features: user profiles, avatars and lounges; earn points redeemable for
prizes
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100% safe: no exposure to dangerous internet viruses
Parental controls: Easy-to-use features ensure a safe and fun experience for the whole
family
Download the GameTanium app on up to 5 computers; two users can play
simultaneously on different computers
Incredible value at less than 1¢ per game per month
Service Provider Messages
 Exent’s Built with GameTanium services provide a rich gaming platform for B2B
partners that encourage acquisition, brand engagement and ultimately increase
lifetime value and ARPU.
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GameTanium supports multiple consumption models - including subscription, purchase,
and free to play models.
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GameTanium is a fully managed, turnkey solution for CSPs, OEMs and retailers, while
providing these customers the flexibility to choose from an a la carte menu of
services, including customer service, authorization and billing integration.
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Major brands like Verizon, KT, Tata DOCOMO, T-Mobile, and Telmex have selected
Exent to power their Games on Demand services.
Service Provider Benefits
 Fully managed, simple deployment with low startup costs / risk and quick time to
market
 Flexible billing options, payment clearing services and royalty calculations and/or
integration with a service provider's billing system
 1st, 2nd and 3rd-line customer support options, call-center training; and self-help
portal
 Localized UI and games
 Co-branding opportunities
 Highly programmed service and marketing expertise ensures the right games are in
front of consumers
 Superior merchandising/marketing fills a void in the current marketplace
Publisher Benefits
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Exent is one of the highest payers of game royalties in the world. GameTanium is a
portal to the world’s largest operators, delivering access to a subscriber base of over
250 million gamers to ensure game royalties are maximized
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Publishers who offer games through Exent’s distribution network earn royalties based
on straight usage. Unlike other models that offer a one-time payout or never get
beyond a free trial, games on Exent’s services earn royalties for every minute they are
played. Exent rewards publishers for making their games more engaging.
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Exent’s subscription and ad-supported models promote long tail engagement and can
generate three to seven times the revenue per user per game of other platforms and
models.
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Exent’s programming expertise ensures that publishers’ content is presented to
customers effectively.
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99 percent of games offered through Exent’s services are played every quarter.
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Exent’s provider partners feature integrated billing, removing barriers to purchase
which the vast majority of other gaming sites must contend with (e.g., pulling a credit
card out of your wallet).This frictionless billing has tremendous positive effect on
conversion rates.