Super Bowl Project Research
Objectives
1.
2.
3.
4.
5.
6.
To assess the perceptions about, attitudes towards and popularity
of football (Team 5)
To assess the perceptions about, attitudes towards and popularity
of the Super Bowl (and half time show) and understand what kind
of a person loves the super bowl (super bowl parties, economic
situation) (Team 2)
To understand the brand personality of the super bowl (Team 6)
Perceptions and attitudes towards super bowl 2009 team brands
(Team 1)
To assess awareness about, perceptions of and attitudes towards
ads and brands advertised on the super bowl in general (Team 3)
To assess awareness about, perceptions of, attitudes towards at
least 3 2009 super bowl ads and advertised brands (Team 4)
Common Research Objective amongst all teams:
1.
To assess awareness about, perceptions of and attitudes towards at least one
2009 super bowl ad and advertised brand
Project Teams
Team 1
Team 2
Team 3
Team 4
Team 5
Team 6
Christina
Burch
Dustin
Evatt
Rachel
Kaufmann
Lauren
Verdi
Jessalyn
Tantum
Leah Diaz
Sitina
Bolden
Demetria
Boyd
Elizabeth
Childers
Seth
Clossman
Thomas
Fowler
Kristen
Hearsey
Meredith
Cooper
Pierre
Kettere
Andrew
Kiel
Devin
Lacerte
Melissa
Mabe
Ryan
Melvin
Jennifer
Carlyle
Erin Smith
Portia
Myers
Kate
Redmond
Christopher Nicole
Worrell
Moss
Jayme
Reid
Eugene
Simpson
Rietta
Singleton
Rachel
Smith
Evan Stone Rebecca
Head;
Alicia
Rutherford