Action Plan for Strategy Delivery: Modal Choice
Principle for Delivery: Modal Choice
Using travel planning to highlight the range of travel options and encourage greater access to and use of the more sustainable modes.
Action
Monitoring & Evaluation
No.
Description
M1
Encourage walking and cycling
where there are opportunities for
the safe use of these modes
Delivery
Team (s)
Transport
Policy
Start date
Success Criteria
Timescale
Resources Required
Responsible
Funding
Person(s)
2007
To be measured
against Strategy
mode shift targets
for walking and
cycling
Annual
Steering
Group
Revenue
Budget
Health Team
Traffic and
Road Safety
Team
M2
Promote car sharing for the
journey to school in rural areas
Transport
Policy/ Rural
Transport
2008
To be measured
against Strategy
mode shift targets
for car share
Annual
Steering
Group
Revenue
Budget
M3
Investigate, support, extend and
promote schemes in rural areas
which seek to provide young
people with access to
appropriate personal transport
Transport
Policy/ Rural
Transport
2008
Annual
Steering
Group
Revenue
Budget
M4
Encourage the use of public
transport, particularly at
secondary school level, through
tackling the current barriers to its
use that includes the negative
perception of children and young
people towards this mode
Transport
Policy
2007
Support, extension
and promotion of
such schemes if
evidence indicates
positive and
appropriate
outcomes
To be measured
against Strategy
mode shift targets
for public transport
Annual
Steering
Group
Revenue
Budget
Transport
Services
Team
Resources
Action Plan for Strategy Delivery: Coordination
Principle for Delivery: Coordination
Bring together transport measures and policy areas relating to travel to school and work to ensure they are working towards common goals and to
achieve best value for money.
Action
Monitoring & Evaluation
Delivery
Team (s)
Start date
No.
Description
C1
Co-ordination with Independent Transport
Schools across West Berkshire
Policy
2008
C2
Work with local organisations
and other relevant bodies to
develop solutions for overcoming
barriers created by key roads
(e.g. A339, A4, M4).
2008
Transport
Policy
C4
Seek to strengthen existing links
and make new links between
schools involved in travel
planning where this will increase
the benefits and provide best
value for money.
To support the Traffic and Road
Safety Team in promoting cycle
and pedestrian training, walk to
school initiatives and general
road safety awareness through
Steering
Group
Revenue
Budget
Annual
Steering
Group
Revenue
and Capital
Budgets
2007
Identification and
evidence of their
impact in terms of
modal shift
Annual
Steering
Group
Revenue
Budget
2007
Continued running
Annual
and development of
cycle and pedestrian
training and other
road safety and walk
Steering
Group
Revenue
Budget
Education
Services
Transport
Policy
Health Team
Responsible
Funding
Person(s)
Annual
Traffic and
Road Safety
Team
Transport
Policy
Timescale
Increase in the
number of
Independent
Schools with Travel
Plans
Identification of
barriers that effect
journeys to school
on key roads and
the development
and implementation
of mitigating
measures
Transport
Services
Team
C3
Success Criteria
Resources Required
Resources
school travel plans.
Traffic and
Road Safety
Team
to school
incentives/initiatives
C5
To support the Transport
Services Team in the promotion
of public transport, behaviour
management schemes, and
public transport training
Transport
Policy
2007
C6
To link work-related Travel Plans
with School Travel Plans
Transport
Policy
2008
C7
To work to develop and maintain
effective joint working with
Reading Borough Council
focused on coordination of travel
plans and their measures.
Transport
Policy
Continued running
and development of
public transport
behaviour
management
schemes
The development of
a pilot scheme
Annual
Steering
Group
Revenue
Budget
Annual
Steering
Group
Revenue
Budget
2008
Evidence of liaison
and joint working
Annual
Steering
Group
Revenue
Budget
Evidence of
expansion in
knowledge and links
to travel planning
initiatives developed
Evidence of liaison
and joint working
Annual
Steering
Group
Revenue
Budget
Annual
Steering
Group
Revenue
Budget
Transport
Services
Team
Education
Services
C8
Expand upon knowledge of the
Eastern area and its activities to
improve effectiveness of travel
planning work.
Steering
Group
2008
C9
To continue to develop and
maintain effective joint working
with relevant neighbouring
authorities focusing on cross
boundary movement between
schools
Transport
Policy,
Transport
Services
Team,
Education
Services
2008
Action Plan for Strategy Delivery: Promotion and Marketing
Principle for Delivery: Promotion and Marketing
Producing user-friendly information in a variety of ways to assist in engaging people in travel planning and promoting use of sustainable
modes of travel.
Action
No.
Monitoring & Evaluation
Description
Delivery
Team (s)
PM1 To continue to work with all Transport
schools in the area to develop
and implement a travel plan
using examples of good practice
within
West
Berkshire
to
encourage schools not yet
engaged with the programme.
PM2 Work with the West Berkshire
Cycle Forum to find the best
ways of promoting cycling as an
effective travel plan tool.
Start date
sustainable modes marketing
and promotion strategies and roll
out as appropriate
Annual
Steering
Group
Revenue
Budget
2008
Continued
development and
promotion of cycling
as a travel planning
tool, linking where
appropriate to
evidence of
increase in mode
use and supporting
infrastructure
Annual
Steering
Group
Revenue
Budget
2008
Continued
development and
promotion of
sustainable modes
marketing and
promotion
strategies, linking
where appropriate
to evidence of
Annual
Steering
Group
Revenue
Budget
Health Team
Transport
Policy
Health Team
Traffic and
Road Safety
Team
Responsible
Funding
Person(s)
Continued
movement towards
target of all schools
having a Travel Plan
Traffic and
Road Safety
Team
PM3 To continue to promote existing
Timescale
2007
Policy
Transport
Policy
Success Criteria
Resources Required
Resources
Transport
Services
Team
increase in mode
use and supporting
infrastructure
Action Plan for Strategy Delivery: Infrastructure
Principle for Delivery: Infrastructure
Using the travel planning process, highlighting infrastructure projects and seeking to support those necessary to deliver more sustainable travel.
Action
Monitoring & Evaluation
Delivery
Team (s)
Start date
Success Criteria
Resources Required
Responsible
Funding
Person(s)
No.
Description
I1
To undertake a review of school Education
crossing patrols
Services
2008
Evidence from
review and resulting
actions where
appropriate
Annual
Steering
Group
Revenue
Budget
I2
To undertake a review/mapping
exercise of the pedestrian
network in the vicinity of all
schools to identify, and prioritise
in light of potential mode shift,
areas for action
Traffic and
Road Safety
Team
2008
Evidence from
mapping exercise
and resulting
actions where
appropriate
Annual
Steering
Group
Revenue
Budget
To review cycle storage across
schools in the District and to
increase where appropriate cycle
facilities, school travel plans and
cycle training to support cycle
use
Transport
Policy
2008
Evidence of review
and resulting
actions where
appropriate
Annual
Steering
Group
Revenue
and Capital
budget
I3
Transport
Policy
Traffic and
Road Safety
Team
Timescale
Resources
Action Plan for Strategy Delivery: Core Work
Principle for Delivery: Core Work
Using the roles of coordinating travel plans to influence core policies and undertake essential pieces of work to deliver effective travel planning.
Action
Monitoring & Evaluation
No.
Description
CW1
To further investigate the
attitudes and perceptions of
children (in particular secondary
age children) towards public
transport and their subsequent
use of it
To further investigate the effect
of public transport promotion
schemes (including the use of
CCTV) on public transport use
amongst children and young
people
CW2
CW3
To work to influence and
support the Council’s home to
school transport policy through
school travel planning.
Delivery
Team (s)
Transport
Policy
Transport
Services
Team
Transport
Policy
Transport
Services
Team
Transport
Policy
Timescale/
Success Criteria
Start date
Evidence of
research in this
area, linking to
resulting actions
where appropriate
Annual
Steering
Group
Revenue
Budget
2008
Evidence of
research in this
area, linking to
resulting actions
where appropriate
Annual
Steering
Group
Revenue
Budget
2008
Evidence of links
between school
travel plan
initiatives and home
to school transport
policy linking with
actions where
appropriate
Annual
Steering
Group
Revenue
Budget
2008
Evidence of further
investigation and
links to possible
actions where
appropriate
Annual
Steering
Group
Revenue
Budget
Transport
Services
Team
To further investigate SEN
travel demands
Transport
Services
Team
Education
Responsible
Funding
Person(s)
2008
Education
Services
CW4
Timescale
Resources Required
Resources
Services
Transport
Policy
Transport
Services
Team
CW5
To further investigate post 16
travel
2008
Evidence of further
investigation and
links to possible
actions where
appropriate
Annual
Steering
Group
Revenue
Budget
2008
Support, extension
and promotion of
such schemes if
evidence indicates
positive and
appropriate
outcomes
Evidence to
demonstrate the
surveys have been
undertaken
Annual
Steering
Group
Revenue
Budget
Annual
Steering
Group
Revenue
Budget
Evidence to
demonstrate the
development of
standard monitoring
and review
processes and the
implementation of
these
Annual
Steering
Group
Revenue
Budget
Education
Services
Transport
Policy
CW6
CW7
To support and extend schemes
in rural areas that seek, through
transport, to open up access to
young people to education,
leisure and employment
opportunities
Organise school travel surveys
across the district at least
annually to inform Council and
school monitoring processes.
Transport
Policy/Rural
Transport
Transport
Services
Team
Transport
Policy
Transport
Policy
CW8
Work with schools on the
monitoring and review
processes linked with their
travel plans.
2008
2008
To undertake consultation on
the Sustainable Modes of
Travel Strategy with
stakeholders including children
and young people
CW10 For the Council and Partners to
provide up to date knowledge,
advice, guidance and resources
to support schools in the
development
and
implementation of travel plans.
CW11 To seek ways of adding to the
resources available to support
school travel planning in terms
of incentives and expertise.
CW12 For the Council and Partners to
work together on all areas of
promoting and linking school
travel plans across the district to
ensure best use of shared
knowledge and expertise.
CW9
Steering
Group
2008
Steering
Group
2008
Evidence to
demonstrate
consultation and
linking to actions
where appropriate
Evidence of support
given to schools
Annual
Steering
Group
Revenue
Budget
Annual
Steering
Group
Revenue
Budget
Health Team
Transport
Policy
2008
Evidence of
additional
resources
Annual
Steering
Group
Revenue
Budget
Steering
Group
2008
Evidence of joint
working and linking
to actions where
appropriate
Annual
Steering
Group
Revenue
Budget