The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remain at the sole discretion of Oracle.
<Insert Picture Here>
Oracle eBusiness Suite in Utilities
Colin Brown
Utilities Industry Lead
EMEA
Market Overview
Mid-Market
Generation
& Production
Electricity
Natural gas
Water &
Sewerage
Production…..…
Transmission &
Distribution
Others
Retail
Services*
Domestic &
Commercial Waste
Small
Customer Size
Value Chain Components
CONVERGENCE
Top Tier
Industry Segments
(*) Telco, broadband, appliance sales and servicing,
home security, financial products, etc.
Delivery………
Network Operations
Retail & Channel
Management
Retail……….
Water &
Environment
Treatment…
Supply…..
Collection…
Process…..
The Utilities Value Chain
Production
Transmission
& Storage
Distribution
Sales
Business Landscape
Private
ownership
US
Argentina
UK
Argentina
UK
Brazil
New Zealand
Spain
New Zealand
UK
Canada
Canada
US
Australia
Australia
Mixed
ownership
Argentina
Finland
Canada
Norway
Limited
private
ownership
Chile
Malaysia
Russia
US
Thailand
Indonesia
Taiwan
Brazil
Mexico
China/Hong Kong
Denmark
Water
Italy
Taiwan
Finland
Denmark
Malaysia
Sweden
France
Limited competition
(Large customer choice)
Gas
Electricity
Electricity/Gas
Japan
South Korea
Source: Accenture, Oracle
Sweden
Italy
Chile
Thailand
No competition
Norway
Japan
Spain
State
company
Germany
Netherlands
Philippines
Regulated competition
(unbundling, restructuring)
Gas/Water
Competition established Competition established
(wholesale)
(domestic)
Unregulated
competition
The changing utilities industry
• Structure
• Supply chain Unbundling and Re-bundling
• ‘Open access’ Transmission and Distribution
• Competitive Production and Sales
• Ownership
• Public institutions to private equity
• Financial investors
Utilities Trends & Strategies
Size matters
 Expand into different geographies
 Expand into different products
Strategies focus on




Operational and Commercial Excellence
Cost reduction to maintain margins
Savings through standardization, infrastructure and processes
Extract maximum value from the asset base
Large regional players emerging




Acquisition of inflexible, redundant applications and infrastructure
More complex information requirements
Focus on entire business processes to reduce costs
Standardization of processes, technical infrastructure and
application architecture
Business processes have evolved…
An example: Asset LifeCycle Management
from sequential and siloed…
Strategy
Plan
Implement & Operate
Analyze
to parallel and collaborative…
Strategy
Planning
HR
Establish performance
targets
Agree Asset Management
Policy
Consolidate Asset
Information
Establish Organisational
Structure
Operations
Review
Define and Communicate
Strategy
Analyse Risk
Develop Programme
Establish HR and
Strategic Sourcing
Implement performance
monitoring
Carry out work to Plan
Communicate Plan &
Train Staff
Monitor
Performance
Adjust Plan
Audit & Review
Performance
…requiring technology that is smart, agile, low cost, and secure
Core Business Applications
Business Intelligence and Analytics
Customer Contact Management
FRONT
OFFICE
REQUIREMENTS
Customer
Metering
and Billing
GIS Mapping
Work/Asset
Management
Maintained
Assets
Finance
BACK
OFFICE
REQUIREMENTS
General Ledger
Accounts Payable
Fixed Assets
Accounts Receivables
Projects
Field Force
Work/Asset
Management
NonMaintained
Assets
Engineering
Analysis
Emergency
Work
GIS Mapping
Procurement
Requisition
Approval
Purchasing
Receipt
Inventory
Personnel
HR
Time & Expense
Tutor
Self-service access
… delivered as an integrated solution
Siebel Analytics
BI
Business Intelligence
and Analytics
Customer Contact Management
Siebel CRM
FRONT
OFFICE
REQUIREMENTS
Customer
Metering
and Billing
GIS Mapping
Field Force
Field Service
Work/Asset
Work/Asset
Management
Management
Enterprise AssetNonMaintained
Maintained
Assets Management Assets
Engineering
Analysis
Emergency
Work
MFS
Projects
Finance
BACK
OFFICE
REQUIREMENTS
General Ledger
Accounts Payable
Fixed Assets
Accounts Receivables
Projects
GIS Mapping
Procurement
Requisition
Approval
Purchasing
Receipt
Inventory
Personnel
HR
Time & Expense
Tutor
Self-service access
Solutions Maps with Partners
Production
Engineering:
Capacity Mgt
Transmission &
Distribution
Engineering:
Purchasing
& Estimating
Capacity Mgt
& Estimating
Facilities Mgt:
GIS/Mapping
Network Operations
Engineering:
Capacity Mgt
Call Center
& Estimating
Distribution
Construction
Procurement
Construction
Resource
Inventory
Resource
Management
Management
Management
Service
Order
Management
Order
Management
Work
Service
Order
Mgt
Outage
Management
Energy Mgt
Management
Management
Management
Meter
Customer
Analytics
Routing
Analytics
Campaign
Contracts
Resource
Trouble call
Opportunity
Management
Management
Management
Service
Order
Management
Field
Sales
Management
Management
Work
Account
Management
Maintenance
Contracts
Preventive
Preventive
Preventive
Sales Order
Maintenance
Maintenance
Maintenance
Management
Enterprise
Mgmt
HR
& Payroll
Partial solutions denote where
partner solutions overlap, but this
does not necessarily indicate that
partners are required
Financials &
Treasury
Management
Oracle solution
Partner solution
IT Infrastructure
Marketing, Sales &
Customer Care
Customer
Construction
Management
Work
Retail & Channel
Management
Meter
Reading
Rating
Billing
Remittance &
Credit &
Collections
Wholesale
Energy
Trading
Real Estate &
Facilities Management
Call Center
Campaign
Sales Order
Management
Management
Opportunity
Service Order
Management
Management
Sales
Trouble Call
Management
Management
Account
Contracts
Maintenance
Sales Order
Management
Corporate
Governance &
Compliance
Asset Lifecycle
Management
Asset intensive businesses
The fundamental business goal is to build,
operate and maintain capital assets to
deliver products and services at lowest cost and
in a safe, secure, sustainable and sufficient
manner.
A lifecycle view of assets is essential to
achieving this goal.
Value
The Asset Lifecycle Value Curve
Strategic
Planning
Long Term Value
Programme
Planning
& Execution
Maintain Balance
Sheet
Build, Operate,
Maintain, Retire
Deliver Profit /
Loss
Resources
Value
Asset Information
Constraints, Policies,
Rules, Targets
Strategic
Planning
Programme
Planning
& Execution
Measures, Events,
Costs, Performance
Build, Operate,
Maintain, Retire
Resources
The Asset Lifecycle Value Curve
Enterprise
Planning
Work &
Asset
Management
Decisions
Programme
& Project
Programme
Management
Planning
Workflow
Information
Strategic
Planning
Business Intelligence
Value
ORACLE
Build, Operate,
Maintain, Retire
Resources
Three key Messages……
Business Insight
SMART
Adaptable Business
Processes
•
•
•
Align objectives with corporate strategy (CPM)
Industry KPIs
Information to insight to action
•
•
•
Configure to meet market/industry demands
Quickly respond to competitive pressures
Simplified integration with applications
and business partners
•
•
•
Reduce implementation time and cost
Simplify upgrades and minimize downtime
Unify security across all apps & infrastructure
AGILE
Superior Ownership
Experience
LOW COST & SECURE
Transforming utilities into information-driven enterprises………