Improve Your Business
(IYB) training package
Session objective
At the end of the session participants are able to
• describe the objective, target group and
components of the IYB training package
• develop a strategy to market the IYB
package
Contents
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What is IYB
History
Programme objectives
Target group
Components of IYB
Training delivery
Sri Lankan experiences
Contents of the IYB training package (session II)
How to market IYB (session III)
Demonstration session (IYB Marketing) (session IV)
Demonstration session (game module II) (session V)
What is IYB ?
• IYB is a business management training
package for MSMEs
• IYB provides knowledge and skills to set-up
basic business management systems in
place
• IYB enables existing entrepreneurs to
formalize and improve the efficiency &
effectiveness of business operations
Program history
• The programme has originated in
Sweden in 70s under the name of “Look
After Your Firm”
• ILO has adapted the materials to suite
the needs of small entrepreneurs in
developing countries
• The adapted training was called
“Improve Your Business”
• Had only two manuals
• Today IYB consists with 7 manuals
Program Objectives
• The objective of the IYB training
intervention is to enable entrepreneurs
to improve their skills in basic
business management and to apply
them in their day-to-day business
operations.
Target Group
• Existing MSMEs
• Owners and managers of the small
enterprises
• At least six months experience in business
• Manufacturing, service or trading businesses
• Ability to read and write
• Ability to do the basic calculations
• Wilingness to pay for the training
IYB components
1.
2.
3.
4.
5.
6.
Marketing
Costing
Record keeping
Stock control
Buying
Business planning
7. People & Productivity
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Business Game
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Follow –up services
IYB training cycle
Monitoring &
Evaluation
Marketing
Selection
Customers
Follow-up
Training
Training Needs
Analysis
Standard IYB time table
08:00
10:00
Day 1
Day 2
Day 3
Day 4
Day 5
Introduction
Buying
Costing
Business
planning
Record
keeping
Business
planning
Record
keeping
continued
continued
Stock control
SIYB business
game III
Stock control
Continued
continued
Closing
Tea break
10:15
12:30
Elements of
a basic
business
manageme
nt system
Buying
Costing
continued
continued
Lunch break
13:30
15:00
Marketing
SIYB
business
game I
SIYB business
game II
Tea break
15:15
17:00
Evening
Marketing
continued
continued
continued
The SIYB Sri Lanka experience
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Introduced from the beginning
Full course – six manuals, 40 hours
Modular base dilivery
Customized programme (record keeping – 3 day programme)
Salamy technique
Price: 30 – 45 USD
Marketed through personal selling and promotional meetings
IYB past trainees association
New clients through referrals
P&P as a separate module
Follow – up ???
Impact of the IYB programme
• Business improvement rate 50% (35% to
85%)
• Increase in sales, investment and
employment
• Better life for family members
• Improved benefits for employees
• Improved benefits for suppliers
• Better service and convenience for customers
• Improved benefits for neighbors
IYB packages enjoy highest demand
SYB 27%
IYB 39%
GYB 34%
Male participation is higher in IYB
800
No of participants
700
600
500
Male
400
Female
300
200
100
0
GYB
SYB
Type of sem inar
IYB
Demand is strong in marketing and finance management
Business planning
Stock control
Buying
?
1
!
Record keeping
Costing
Marketing
0
20
40
60
80
100