draft / strictly confidential

PRESS RELEASE
All-new look for Lineare: Refined appearance plus even greater variety
 Minimalist design taken to the next level
 Optimised spout height for enhanced comfort
 Unique blend of round and square shapes
GROHE has revamped and expanded its popular range of Lineare faucets, giving them an all-new
look along with a number of smart user-friendly improvements. Originally launched ten years ago,
Lineare already ranks among the design classics in the GROHE line-up. Now its DNA has been
taken to the next stage of its evolution by the team at the GROHE Design Studio.
Lineare’s most striking features are its slim dimensions and its clearly defined silhouette. This is a
faucet of remarkably balanced proportions, combining the most slender faucet body ever
manufactured by GROHE with a flat spout and a visually restrained lever. Its architectural
appearance blends cylindrical shapes with elegant straight edges into an attractive, seemingly
weightless design. Smooth transitions add to its universal appeal, making it a perfect match for the
widest possible range of both square and round ceramics.
Apart from refining its timelessly elegant design, GROHE has also reengineered Lineare for even
greater ease of use. Placed at a greater height and offering a bigger projection, the spout affords
lots of space for comfortable hand-washing and an enjoyable water experience every time. The
broad range of models includes a basin faucet with swivel spout, a free-standing tub filler, a wallmounted basin model, as well as a three-hole basin version. Product variants are available in a
choice of dazzling chrome and matte SuperSteel.
13.03.2017
You can download the GROHE press kit for ISH 2017 with the entire photo and text
material here: http://bit.ly/GROHE_ISH_2017
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About GROHE
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water
products.
For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability
that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”.
With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of
quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE
manufacturing network make use of high-precision production engineering to ensure compliance with consistently high
GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of
workmanship and functionality.
Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation
awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of
the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE
products, testifying to architects’, designers’ and developers’ preference for the brand.
GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the
global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as
GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products
and services.
GROHE
Feldmühleplatz 15 40545 Düsseldorf Phone: +49.(0)211/9130-3000 www.grohe.com
MEDIA CONTACT
Nina Stoffel • Edelman.ergo GmbH
Barmbeker Straße 4, 22303 Hamburg, Germany
tel: +49 (0)40 356206-089 | fax: +49 (0)40 372880
m: [email protected] | w: www.edelmanergo.com
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