FAN
EXPERIENCE
Changing the Game
with Food and Beverage
Technology
LOST OPPORTUNITIES
$20
US dollars that American fans, on average,
said they would spend additionally for
food & beverage if wait times were cut in half.
That represents a 43% increase
in typical expenditure (per party,
per game).
45%
of fans had abandoned concession
lines at least once in the past 12 months
without making a purchase because the
wait was too long.
RECOGNIZE DEMAND
65%
of fans who acknowledged that
buying food & beverage is based
on “impulse.”
71%
of season ticket holders
stated they make F&B purchases
at most games
UTILIZE TECHNOLOGY
64% of fans said they would “probably
use” or “definitely use” in-seat ordering if
available at their stadium (non-users).
56% of fans said they would “probably use”
or “definitely use” a mobile app to
order and pre-pay for food or beverages to
be picked up at an express line
20% of fans stated they are a member
of a stadium or team’s loyalty rewards
program
IMPROVE REVENUES AND DELIVER
EXCEPTIONAL CUSTOMER EXPERIENCE
Oracle Hospitality provides an integrated suite of systems
and services to stadiums and arenas. Maximize sales
throughout your venue using the latest technology, to
deliver a fantastic experience to your customers.
For this research, Oracle Hospitality
Sports and Entertainment
partnered with Turnkey Intelligence
in surveying over 3,500 fans from
8 different countries: Australia,
Brazil, China, France, Germany,
Japan, United Kingdom,
United States
As part of our commitment to helping venue operators deliver exceptional guest experiences
through technology, Oracle Hospitality commissioned the exciting research study, “The Fan
Experience: Changing the Game with Food and Beverage”, surveying fans worldwide to
uncover their needs and, most importantly, identify solutions that would trigger their return
to arenas and spark sales.
DOWNLOAD THE REPORT TODAY
www.oracle.com/fanexperience
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