Missouri State High School
Activities Association
National Federation of State
High School Associations
Take Part. Get Set For Life.™
 Social Media: forms of electronic
communication (as Web sites for social
networking and micro-blogging) through
which users create online communities to
share information, ideas, personal
messages, and other content (as videos).
 Social Networking: the creation
and maintenance of personal and
business relationships especially online
 Communication Style
 social media- you do all of the
talking. You’re trying to generate
engagement w/ your followers, and
ultimately hoping that they interact
with your brand or take an action.
 social networking- needs be a mix
of both talking and listening.
 Goals
 Social Networking- ultimate goal is to build
your network of fans/followers and foster
those relationships. Whether or not those
relationships lead to new business is an
unknown, but it’s not the ultimate goal.
 Social Media- trying to generate buzz and
interaction, you also want to increase your
bottom line, and that means data acquisition
for lead generation and sales for
eCommerce.
 Content:
 Social Networking- lots of rich
conversations and questions with people in
hopes of sparking a connection and gaining a
new fan or follower while growing your referral
network.
 Social Media- posting and sharing images,
videos, infographics, and other meaningful
pieces of content to keep your audience engaged
and interested in your brand or message
 Time & Effort
 Social Media- using a tool like Hootsuite
or Sprout Social to help save time and
measure the analytics behind your efforts.
 Social Networking- there’s no automated
way to really grow relationships, and you
can’t cut corners. Each interaction you
have needs unique focus and attention.
ROI Measurement:
Trying to measure the ROI from everything
Measuring the ROI from your social
networking efforts is going to be easier
because there’s more direct response
Since your social media strategy is about
generating buzz and engagement, it’s a bit
difficult to nail down that type of return
 Provides More Direct Contact
 Social media means that interaction with people
 can be specifically targeted for unique fan base.
 The more you interact, the more your posts will be seen by your
audience.
 provides the means to save money when trying to reach your
people because you won’t be paying for people who aren’t
interested to see your stories.
Creating Unique Content
 Hunger for attention grabbing content increasing
 Easier to create a bond with audience
 Have a close relationship with your co-captains and keep each
other informed
Integrating services
 Not just about press releases
 Requires team effort
Here are a few interesting facts:
91% of all mobile internet traffic is for social media
Of Facebook’s 1.31 billion mobile monthly active
users, 844 million of them are daily active users
Almost half of Instagram‘s 75 million users in the US
are accessing it from their smartphones
81% of Twitter’s 316 million active users who send
around 500 million tweets sent per day are on mobile
75% of all Pinterest daily traffic comes through from
mobile apps
P
Produce & promote positive, clear and clean posts
O
Obliterate any garbage from your social media
station
S
See each other eye-to-eye for difficult
conversations
T
Think before pressing send
 Is what I’m about to post helpful or hurtful?
 What potential issues could I face if this
content is released or forwarded?
 Am I upset? Am I trying to get back at
someone with this post?
 Am I okay with this content being out there
for the rest of my life?
 Is this worthy of broadcast from Channel YO-U?
 OSSAA YouTube Channel
 https://www.youtube.com/user/OSSAAChannel
 MHSAA YouTube Channel https://www.youtube.com/user/MHSAASPORTS/videos
 Google Hangouts https://plus.google.com/u/0/117024319939038736742/videos
 https://www.missourinet.com/category/sports/high-schoolsports/
 Other Possible Examples?
National Federation of State
High School Associations
Missouri State High School
Activities Association
Thank You!
Take Part. Get Set For Life.™