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FOR IMMEDIATE RELEASE
ROXs - the world’s first Off-Screen Game Console – to be presented at Toy Fair
2016 to get kids moving, running and jumping.
-- Named by TechCrunch as one of the top 5 innovations for kids at CES 2016
-- Titled by Mashable as one of the coolest gadgets for kids at CES 2016
Los Angeles, CA, 2016-02-13 - A-Champs gets kids moving. How? With Super Mario-like running
and jumping action in the backyard. It’s an interactive game system powered with the latest tech:
wireless communication, sensors, RFID, light and sounds. Connected Play – the Active Way.
The facts are clear: Kids these days don't move enough. They spend way too many hours in front of
screens and too little time running, moving and playing around in real life.
Everybody is aware of this problem, but so far there are no convincing product solutions that
successfully engage millions of U.S. kids in more physical activity.
That’s where A-Champs comes into play. The idea is to give kids ages 6 to 10 products that
entertain them in the same way video games do – but offline, away from screens.
It is like playing Super Mario in real life.
A-Champs uses a unique combination of the latest tech, simple gaming concepts and an integrated
product platform to get kids to run, move and jump.
A-Champs will present ROXs, its first tech toy, during Toy Fair 2016.
Check out high praise for ROXs from CES 2016, the Consumer Electronics Show:
TechCrunch: One of the top 5 kids tech finds from CES, ROXs “gets kids physically active in a
challenging and fun way.”
Mashable: One of the “…coolest gadgets for Generation Z from CES 2016.”
Kidoz: A top 5 kids’ gadget from CES: “gets kids moving and playing off-screen.”
Popzara: The “sensors are exceptionally durable and withstand being hit, thrown, stepped on and
more.”
ROXs consists of wirelessly connected high-tech sound and light buttons that make kids scramble
around hunting for higher scores.
“ROXs is the world’s first Off-Screen Game Console. We tested ROXs with hundreds of kids,
parents and PE teachers. Kids love the product because it’s pure fun and action. And it’s a toy that
both sporty and tech-savvy parents will feel good about giving to their kids. It’s a great gift for
girls, boys and families.” said Kilian Saekel, Founder and CEO of A-Champs.
Competing products that claim to achieve the same effect (like kids’ activity trackers) use rewards
in form of unlocking online games and activities to stimulate movement. With A-Champs products
the activity itself stimulates kids to get active.
Web: http://www.a-champs.com - Facebook: AChampsOfficial - Twitter: Achampsofficial - Instagram: achampsofficial
Contact: Kilian Saekel – Email: [email protected] - Mobile: +86 158 0191 2563
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The product comes with more than 10 pre-programmed games. Own rules can be created and the
pace of the game can be set according to the player’s skills. ROXs can be placed anywhere: on the
ground, fixed to a tree or strapped around objects and friends. There are no limits. Imagination
rules.
With the dynamic software inside of each ROX, new games can be downloaded at any time and
scores can be shared with friends.
Other products from the A-Champs range are planned to hit the market in June 2016. They all build
on the ROXs concept and form an integrated game system. If wanted all separate products can be
wirelessly connected and integrated into one awesome gaming experience.
A-Champs’ European development team is based in Los Angeles and Shanghai and brings together
an interdisciplinary and multinational team of industrial designers, hardware and software engineers
as well as manufacturing professionals.
A-Champs is currently setting up distribution in North America and is looking for cooperation
partners that share the same vision: to get kids moving!
For more information, please visit http://www.a-champs.com/press or meet A-Champs at Toy Fair
booth # 6174.
Web: www.a-champs.com
Facebook: AChampsOfficial
Twitter: Achampsofficial
Instagram: achampsofficial
Press contact:
Kilian Saekel
[email protected]
www.a-champs.com
Telephone: +1 (424) 234-1167
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Web: http://www.a-champs.com - Facebook: AChampsOfficial - Twitter: Achampsofficial - Instagram: achampsofficial
Contact: Kilian Saekel – Email: [email protected] - Mobile: (424) 234-1167
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