Introduction
 Interface Design Failures
 Design Failure explained
 Interaction Techniques
 Conclusion

It is process of creating an interaction, in
a way to allow human-computer
interaction.
 Most common ways of achieving
interface design is by using screen,
mouse, keyboard, touchpads etc.

Easier to use.
 Accomplish the users goals.
 Usage should be understood with
minimum effort.
 Does not draw unnecessary attention to
itself.
 Balance technical functionality and
visual elements.

In general, everyone in the UX
community believes that the user
experience is the Brand.
 Without adequate planning and testing
prior to launch, a bad first impression of a
system will result in bad perceptions
about the Brand.


Motorola ROKR w/ iTunes (2004)

Only 100 songs were visible in iTunes,
even though we could put 1GB of micro
SD card inside the device.

Eyetop Wearable DVD Player (2004):

Glasses with LCD Screen attached to
one side lets you walk and watch DVDs.

Google X(2005)

Google introduced online interface in
Apple’s OS X style dock above the
search bar.

Macintosh

Long before charming Apple TV, Apple
launched a mix of TV and computer in
one body.

Nokia N-Gage:

Although, phone combined with gaming
console was proved to be a winner,
clumsiness of the design doomed
Nokia’s plans.
About Healthcare.gov:
 Healthcare.gov is a health insurance
exchange website operated under the
United States federal government
designed to serve residents of thirty six
states in US.
 It received 2 out of possible 10 score
from usability testers, and Users gave a
very low satisfaction rating
Find the health care plan you think best
suits your purpose.
 Determine how much the suitable plan
will cost.
 Start the application process and finding
out the difficulties in application process.

Trying to find information about plans
and costs was virtually impossible
 Inadequate planning of usage by the
team at HealthCare.gov is the prime
culprit.
 Chat system experiences slow or no
response time.


Slow response time with no information
created confusion.

Login instructions are confusing.
There is no detailed
description to let the
user know the steps in
the process to create
a login.

Eight golden rules of the Interface Design
by Shneiderman.
 Jakob Neilsen’s 10 Usability Heuristics.
 7 unbreakable laws of user interface
design by Peter Vukovic.
 Golden rules of user Interface Design by
Theo Mandel.

Navigation
 Standardization
 Consideration
 Input Control

No directing to pages without links.
 Grouping the similar elements.
 Provide subject with clear navigation
link.
 Matching descriptive part and subject
part .
 Navigation tabs and walk through the
interface.

Be consistent.
 Use standard notations.
 Follow sequence order.
 Minimize the download time
 Compatible data display and data entry
format.

Usage of Terminology.
 Use the simple and elegant features.
 Provide necessary help
 Clear Design documentation.
 Comment/Feedback section.

Minimal input tasks
 Provide flexibility for input entry.
 Provide conversion units
 Allow editable input fields.
 No multitasking operations.

The proposed 4 guidelines will help the UI
designers to overcome design issues.
 This strategic approach will lead to
successful user interface design.

Websites:
 https://www.healthcare.gov/
 http://adage.com/article/digitalnext/lesson
s-user-experience-healthcare-gov/244933/
 http://www.nngroup.com/articles/affordabl
e_care_act_usability_issues/
 http://blog.uxpin.com/2837/10-worstdesign-failures-of-all-times/
 http://www.usefulusability.com/top-7healthcare-gov-ux-failures/