“New volleybal concepts,
made in Holland”
Information presentation
By Wilco Nijland
Productmanager
Dutch Volleyball Federation (NeVoBo)
Volleyball in Holland
• 16.000.000 inhabitants in Holland
• 600.000 people playing volleyball every week
• 130.000 people playing volleyball by NeVoBo
• 26.000
• 23.000
6 – 12 year-olds
12 – 18 year-olds
Dutch Volleyball
Federation
• 9 offices
– 1 headquarter
– 8 regional offices
– al lot of volunteers
42 employees
35 employees
• Dutch Volleyball Federation = NeVoBo
Youth products
• Circulation- and Mini Volleyball (CMV)
– 6-12 year-olds
– practical demonstration
• Ultimate Volley Xperience (UVX)
– 14-18 year-olds
– lecture presentation
DVD
For an impression we will watch the:
Promo DVD, first UVX-event June 9, 2006
UVX History
Problem: less members 14-18 year-olds
Nov 2004: exploration by students
Jan 2005: first results
Oct 2005: start with project team “Teenspirit”
June 2006: first UVX-event city of Groningen
June 2007: completed UVX-tour (10 events)
June 2007: UVX starts in 5 other towns
Ultimate Volley
Xperience
• Last developed product NeVoBo
• NeVoBo only federation in Holland
with such an innovative concept
• Thinking of youth is important
• Development of new life-style and
community
• Sport and internet together in one concept
• “I’m just chilling-out with my friends”
What is UVX?
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Volleyball events on special locations
For 14 – 18 year-olds
Every 6 weeks an UVX-event
Spectaculair side-events
New sport trends
Website www.uvx.nl
Goals
• Improving the image of volleyball in Holland
• Extra motivation for the NeVoBo-members
• Quitting NeVoBo-members can be catched up in
UVX
• Allowing non-athletes to sport
Locations UVX (1)
• Old buildings:
Locations UVX (2)
• Market squares:
Locations UVX (3)
• Roofs:
Locations UVX (4)
• Indoor speed skating hall:
Side-events
For example
• DJ’s
• Bossaball
• Loungecorners
• Beachparty
• BBQ
• New sport trends
Competitors UVX
• Everybody between 14 - 18 year
• Members NeVoBo
• Non members NeVoBo
WWW.UVX.NL
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Information about the UVX-events
Personal webpages
Photo’s en video's
Chatbox
Discussion boards
Games
It’s all about community!
Members and
visitors
• 1300 UVX-members on www.uvx.nl
• 2009: 35.000 UVX-members
• Daily average 400 visits www.uvx.nl
• 2009: daily 3000 visits
• Reaching 5000 youth people
• 2009: reaching 40.000 youth people
DVD
For an impression we will watch the:
Promo DVD, fourth UVX-event Oct 13, 2006
UVX
• UVX-tour
– 10 events in a year in 1 city
– 5 big events and 5 small events
• UV-Xclusive
single events for:
– schools
– volleyball clubs
UVX-tour
• At least 5 big events
– unique locations
– min. 400 competitors
– more side-events / budget
• 5 small events
– standard locations
– 100 – 200 competitors
– standard small side-events
UVX at school
• Each tour starts with an UVX school tour
• UVX event on a Friday night at school
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Cooperate with physical educators
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UVX Volleyball introducing into their school
programme (practice for the event)
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Volleyball is getting popular
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90% of competitors will be coming back
Results
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1300 UVX-members in the city of Groningen
Totaly 1700 competitors
40% boys, 60% girls
25% of youth at the middle school in Groningen
knows UVX
67% members NeVoBo, 33% non-members
77% sportathletes, 23% non-sportathletes
Till June 63.000 unique visitors www.uvx.nl
400 visits per day
UVX for the new generation, with new demands