Friday, September 20th
Q&A
Bryan Schreifels
Staff Fitness Website
Nikki Wolf
New Program!
Staff Fitness Website
(fitstaff.live2bhealthy.com)
Staff Fitness Resources
(franchsie.live2bhealthy.com)
Staff Fitness
Bryan
Self Starter Program - FREE
• FREE to all current community contracts:
• One time meeting review program with the
staff – Q & A
• If community provides equipment – they
can purchase through L2BH Regional Owner
• Trainer involved $80 - $100 a session
On-Site Program- PAID
• PAID – includes a trainer: sample Joe Bettencourt
• 3 sessions a week $960 - $1200 per month ($80 $100 per session)
• 2 sessions / week $800 per month
• 1 session / week $500 per month
• If we are currently doing a senior fitness class
discount for having a 2nd class
Fed Ex
Jerry Czepa
Retention
Barry & Terry Scott
You Landed the Contract!
The Hard Work Starts Now..
“The more you engage with customers the
clearer things become and the easier it is to
determine what you should be doing”
John Russell, President, Harley Davidson
Customers
• Owners/Directors
• Class Participants
• Families
• Community Staff
Owners / Directors
• Bottom Line
• Numbers
•Participation Report
•Test Results
• Professional Presence
• Feedback
• Class Participants
• Families
• Staff
“Well done is better than well said.”
- Benjamin Franklin
Class Participants
• Looking for fun, social experience
• Encouragement & touch
• Appropriate Challenge
• Respect
• Reward
“I won’t complain, I just won’t come back.”
- Brown & Williamson Tobacco Ad
Families
• Want parents to be active (safely)
• Positive Social Interaction
• Neighbors
• Caretakers
• Service Providers
• Response to problems / issues
“They don’t care how much you know until
they know how much you care.”
Staff
• Want a break
• Class time
• Renewed Independence & Mobility
• Appreciation
What we do:
Terry:
Barry:
• Regular Contact with
Owner/Directors
o Networking
o Class/Testing
o Check-in calls and
Appointments
• Visit each class once per week
o Face time with trainers
o Visit participants
o Visit new residents
oVisit inactive participants
• Check in with directors & staff
“There are no traffic jams
along the extra mile”
- Roger Staubach
Sponsorship
Chris Pipkin & Mike Pap
Which came
st
1 ?
The chicken or the egg?
Part·ner·ship:
An agreement between likeminded
individual for mutual benefit.
Step-by-step process to building
your partner/sponsor network
1. Create a list of possible sponsors / partners
2. Do a drop-by leaving a brochure and
introduction letter
3. Call and make appointment.
Step-by-step process if you have
sponsor/partner leads from your
community sales meetings
1. Have community provide a list of the companies
that provide a product or service to their
community or residents
2. Do a drop-by leaving a brochure and introduction
letter
3. Call and make appointment (let them know you
want to meet in regard to their customer).
Letter to Sponsors
Sponsorship Letter Sample
Marketing Tools for Sponsorship
Flyers/Posters
Flyers/Posters
Postcards
Marketing Tools for Sponsorship
Posters – Once the class is started
Sponsorship Program Benefits
Partial Class: 1 hr. sessions – 3x per week
 In-Class poster with sponsor logo
 Sponsor logo on all class
announcement material
 Sponsor can offer class to their
customers
 Mentioned at open house events
 Featured as a Sponsor on our
Website
 Social Media attention
 Advertising in Newsletter
 100% Tax Deductible Receipt**
**Only applies to communities that are Non
Profit Corporations
Partial sponsorships will share
advertising attention with other partial
sponsors of the same class.
By request, we will share:
 Pictures of classes & participants
 Receive Test Results
 Testimonials from participants and
community
LUNCH
Open Forum
Bryan Schreifels
Contest Winner Celebration
Cory Czepa
rd
3
Place Winner!
Josh & Nancy Lewis
Prize: 25 Live 2 B Healthy Senior Fitness
DVD’s!
“Success is not a matter of chance, but a
matter of choice.” - Unknown
nd
2
Place Winner!
Chris & Tina Pipkin
Prize:
25 Live 2 B Healthy Senior Fitness DVD’s!
10 Pedometers (staff fitness)
10 Water bottles (staff fitness)
st
1
Place Winner!
Greg Springman & Jerry Czepa
Prize:
25 Live 2 B Healthy Senior Fitness DVD’s!
15 Pedometers (staff fitness)
15 Water bottles (staff fitness)
1 Professional Sports Jersey
(team of choice)
2014 Vision
Cory Czepa
2014 Vision
• Double Your Business
• SilverSneakers will be much more prevalent
• Non Traditional locations
• Contests
• Staff Fitness Program
• Sponsorship Program
• Continued conversations with regional & national
senior corporations
• Doubling the number of franchise owners
“Success is a journey, not a destination, the doing is
often more important than the outcome.” – Arthur Ashe
Thank you!
Happy Birthday Celebration!
(elective at own expense)
Horse & Hunt Club – 6:00 p.m.
3300 220th St E Prior Lake, MN 55372
Dessert at Cory’s house, Prior Lake
8:30 p.m.