BC4886 Real Estate Signage Information for real estate agents Real estate signs play an important role in advertising a property for sale or lease. There are new standards around the management of publicly visible signage which includes a consistent approach to all real estate signage across the Auckland region. The new signage standards cover the display, size and placement of signs while maintaining the look and feel of an area. This guide is designed to assist real estate businesses on the types of signs that are permitted in residential, rural and all other zones, as defined in the proposed Auckland Unitary Plan. To check what zone a property is in, please visit aucklandcouncil.govt.nz/unitaryplan General requirement for real estate board signs Flags or Banners Real estate board signs must be located within the boundary of the property which is available for sale, or flush on the wall or fence of that property. If the property does not have direct road frontage, then the sign may be displayed on the grass verge directly outside the property or as close as practical to the property. • one flag or banner per property. Residential zones Different types of signage may be used to advertise a property in a residential area so it’s important to know how many you can have and where to place them. There are also guidelines if other real estate agencies are representing the same property for sale. Board sign Number of signs: • single agency – one sign only • multiple agencies – a maximum of three signs, one per agency. Size of signs: • single agency – the sign must not exceed 1.8sqm and be no more than 2m above ground level • multiple agencies – each agencies sign should not exceed 0.6sqm. Where to place signs: • a board sign should be placed within the boundary of the property. Number of signs: Size: • the banner or flag should not exceed 2.3m in height. Where to place a flag or banner: • a flag or banner should be placed on the property or secured to a parked vehicle directly outside that property. The flag/banner or any supporting structures should not protrude from either side of the vehicle • leave a minimum of 0.6m from the kerb (if not attached to a vehicle). Duration: • a flag or banner may only be displayed during the period of the open home or auction (including set up time and close down of that event). Directional signage All other zones Number of signs: Other zones that real estate agents might sell from are business areas, town centres and industrial areas. If you are selling or leasing commercial property in a business zone, as defined in the Unitary Plan, please utilise the rules around residential sales with the following exceptions: • single agency – a maximum of three per property • multiple listings – a maximum of two signs per agency. Size of signs: • the signs should not exceed 0.28sqm, with a maximum height of 1m. Where to place signs: • directional signs may be placed at up to three intersections leading towards the property for sale or one outside the property and two intersections leading towards the property Board signs The number of board signs and location is the same throughout all zones, but size and duration of board signs differs in business/other zones: Size: • board signs must not exceed 2.88sqm and be no more than 2m above the ground. Duration: Duration: • directional signage must be removed on the day of the open home /auction and removed on the day of the last open home that weekend directly after the auction. • sale or lease signs cannot be displayed for more than six months in any consecutive 12 month period. Rural zones The number of directional signs allowed is two per property. Guidelines for selling real estate in rural zones are the same for residential zones in most instances. Some exceptions include the size of flags/banners and board signs, which are allowed to be bigger when selling in rural areas. If you are uncertain about the signage you currently have, and whether it complies with the new regulations, please contact Auckland Council on (09) 301 0101. Directional signage Board signs Size: • board signs must not exceed 2.88sqm and be no more than 2m from the ground. Flags or Banners Size: • the banner or flag should not exceed 2.4m in height. Directional signage • In rural zones, the number of directional signs allowed is two per property. Find out more: for further information on the size and display of signs, please see our website aucklandcouncil.govt.nz/signage. A full copy of the combined Auckland Transport/Auckland Council Signage Bylaw, effective 1 October 2015, may be seen on aucklandcouncil.govt.nz/bylaws Real Estate Maximum 2m high Maximum area 1.8m² Maximum area 1.8m² Maximum 2m high Private land Private land Public land Public land Examples of how board signs should be displayed
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