Fresh Start
Presenters: Kelley Peterson
and Pat Frew
Who wants to be a Member-naire?
Take the Prize or Walk Away
Unlimited Lifeline – Board in a Box
Ask the Expert – Great AMA Leader Truths
50:50 - A ‘By the Numbers’ Game
Double Dip – Tools & Templates
Top Prize Winner - Hit the Jackpot!
Take the Prize or Walk Away
What challenges
are you facing
in your chapter?
Unlimited Lifeline - Board in a Box
Board in a Box is…
• Philosophies from the study of success
• Tools, templates and goals
• A play book for building & running an AMA chapter
Unlimited Lifeline - Board in a Box
Board in a Box can help your chapter succeed
• Diagnose
Help you to better understand your chapter
and its performance
• Prescriptive
Help you understand the priorities
to move toward sustainability and strength
Unlimited Lifeline - Board in a Box
Board in a Box
Truths
Board in a Box
Numbers
Board in a Box
Tools
Ask the Expert – AMA Truths
The players change
but some interesting and
common principles remain
that every strong,
sustainable chapter exhibits.
Ask the Expert –AMA Truths
Great AMA Leaders…
…do not reinvent the wheel
…plan, track and measure
…communicate thoroughly, consistently & systematically
…develop chapters for long-term strength & sustainability
…help their teams grow personally & professionally
…own the responsibility for volunteer recruitment
…make it fun and rewarding to be on the board
…build deep and broad organizations
…actively pursue sponsorships
…have a strong, unified vision for their chapter
…make a CEA entry a priority & recognize its value
…treat the chapter like a business
Ask the Expert – AMA Truths
Great AMA Membership Leaders…
…are recruited carefully
…know that membership requires total board engagement
…make a strong connection with programming
…focus on recruitment and retention
…use targeted, integrated marketing communications
…know membership is a personal sell
…keep local membership relevant
Ask the Expert – AMA Truths
Great AMA Programming Leaders…
…are recruited carefully
…develop early processes and controls
…make a strong connection with membership
…deliver relevant and powerful programs
…are stellar event managers
…integrate communications
…are never satisfied
50:50 - A ‘By the Numbers’ Game
Leadership by the numbers:
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3+ listserve or LinkedIn group uses
12-15 board members
40 active volunteers
12 board meetings (agendas)
85% board attendance
50% yearly operating budget reserves
50:50 - A ‘By the Numbers’ Game
Membership by the numbers:
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6 active volunteers on membership team
65% or better retention rate
10% or better membership growth
40% price differential (members vs. non-members)
50:50 - A ‘By the Numbers’ Game
Programming by the numbers:
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6 active volunteers on programming team
20% of total membership at monthly events
40% price differential (members vs. non-members)
1 programmed event per month
6 weeks notice for program promotion
12 weeks for conference promotion
Double Dip – Tools & Templates
Strategic
Leadership
Tools
Tactical
Recognize
Strat Plan
Board
Contact List
Employee
Letter
Budget
Transition
Form
Thank You
Letter
Agenda
Volunteer
Signup
Monthly
Board
Member
Award
Nominating
Template
Sponsorship
Request
Volunteer
Recognition
Event
Voting
Survey
To Do List
Double Dip – Tools & Templates
Tactical
Membership
Tools
Recognize
Job
Description
Employer
Letter
Application
Thank You
Letter
Value
Affinity
Benefits
Celebrate
Members
Signup
Member
Letters
Membership
Drive
Pricing
Differential
Orientation
Volunteer
Opportunities
Top 10
PowerPoint
Double Dip – Tools & Templates
Strategic
Programming
Tools
Tactical
Recognize
Value
Programming
Plan
Speaker AV
Needs
Speaker
Thank You
Letter
Price
Differential
Promotional
Plan
Speaker
Confirmation
Letter
Employer
Thank You
Letter
Volunteer
Opportunities
Event Survey
Event RSVP
Form
Speaker
Request Form
Online
Registration
Job
Descriptions
Event
Checklist
Top Prize Winner – Jackpot!
Play to Win by…
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Identifying weak truths and by the numbers
Finding resources at marketingpower.com/cr
Using LinkedIn groups and Chapter Leader Listserve
Sharing Fresh Start insights with board
Seeking experts (IH, PCC and your Past Presidents)
Planning to attend a Mid-year Retreat and LS2011
Contestant #1 to the Hot Seat
Name
Chapter
Board Position
Challenge
Contestant #2 to the Hot Seat
Name
Chapter
Board Position
Challenge
Contestant #3 to the Hot Seat
Name
Chapter
Board Position
Challenge
Is that your Final Answer?
Thanks for playing!
Pat Frew
[email protected]
Kelley Peterson on e.l.f.
[email protected]