RAJAR DATA RELEASE | QUARTER 2, 2016
PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY AUGUST 4 TH 2016
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 48.7 million adults or 90% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the second quarter of 2016.
This is up by approximately half a million adults on the
same Quarter of the previous Year (Q2, 2015). The total
average number of weekly hours listened to radio for
this quarter is 1.045 Billion.
91.7 Year on Year %
Q2 2011
90%
of the population
tune in to radio
every week
90.8
89.4
Q2 2012
89.8
Q2 2013
Q2 2014
89.9
90.1
Q2 2015
Q2 2016
AVERAGE HOURS PER LISTENER
On average a listener tunes into 21.5 hours of Live Radio per week.
DIGITAL PLATFORMS
Almost 6 in 10 adults aged 15+ are listening to radio via
a digital platform in terms of weekly reach*. With 32
million people now tuning in to radio via a digitally
enabled receiver (DAB, DTV, Online) each week.
59%
of the population
tune in to digital
radio every week
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
average week during the quarter.
DIGITAL SHARE OF ALL RADIO LISTENING
The share of all radio listening via a digital platform now stands at 45.3%.
The digital share is comprised of DAB share 32.2%, DTV 5.1% and listening
Online or App 8.0%.
24.6.0
26.9
Q2 2010
Q2 2011
36.8
36.8
Q2 2013
Q2 2014
Q2 2015
31.5
Q2 2012
*45.3%
39.9
Q2 2016
*As of Q1 2016 a Platform Attribution model has been applied
to the data which eliminates any “unspecified” listening.
OWN A DAB RADIO
30 million adults
claim to own a DAB Radio, up 10% Year on Year
10%
DIGITAL LISTENING HOURS
DIGITAL LISTENING HOURS
In an average week, digital listening
accounts for 473 million hours; DAB has a
71% share of digital listening hours, DTV
11% and Online 18%.
11%
71%
DAB hours 336 million
Digital Hours 473 million
18%
DTV hours 54 million Online hours 83 million
*As of Q1 2016 a
Platform Attribution
model has been
applied to the data
which eliminates any
“unspecified”
listening.
RADIO LISTENING VIA MOBILE PHONE AND TABLET
27% of adults – claim to listen to the radio via a mobile phone or tablet at least once
per month. Up 6% Year on Year.
6%
39% of 15-24 year olds – claim to listen to the radio via a mobile
phone or tablet at least once per month - Up 6% Year on Year
All Adults
15 - 24s
25+
40.9
40.7
36.4
36.2
30.0
22.4
15.9
18.4
13.2
Q4 2013
33.9
32.7
32.3
25.4
19.9 21.3
19.3
15.9
Q1 2014
Q2 2014
Q3 2014
21.8
19.1
Q4 2014
22.0
23.4
25.8
23.2
26.1
23.5 25.0
19.8
Q1 2015
39.0
36.9
36.3
Q2 2015
*Q3 2015
Q4 2015
26.6
22.9
Q1 2016
24.4
Q2 2016
*this data is now derived from an alternative methodology as of Q3 2015
SOCIAL MEDIA
44% of
31% of adult
15-24 year old Social
Media users
Social Media users
claim to receive updates
about their favourite
Radio Station/Presenter
claim to receive updates
about their favourite
Radio Station/Presenter
For Publication Enquiries contact;
Lyndsay Ferrigan – Communications Manager
RAJAR
Tel: 020 7395 0636
Email: [email protected]
MORE INFORMATION
Any use of information in this news release must
acknowledge the source as "RAJAR/Ipsos MORI/RSMB.
"Please note that the information contained within this quarterly
data release has yet to be announced or otherwise made public and
as such could constitute relevant information for the purposes of
section 118 of FSMA and non-public price sensitive information for
the purposes of the Criminal Justice Act 1993. Failure to comply
with this embargo could result in prosecution’’.