VENTURA COUNTY
1 Deciding Alcohol’s Place at the Ball Park
3 Q&A with Ojai’s Mayor Rae Hanstad
1
5 Ventura County Limits Goes International
The Ventura County edition of Prevention File
is published in cooperation with the Ventura County
Behavioral Health Department, Training, Applied
Research, Alcohol and Drug Prevention.
Please address all comments to Kathy Staples,
manager of the Training, Applied Research, Alcohol
and Drug Prevention Division, 300 N. Hillmont Ave.,
Ventura, CA 93003 or call 805/652-6096.
E-mail: [email protected]
DECIDING ALCOHOL’S
PLACE at the Ball Park
SINCE 1969, THE RESIDENTS OF
SOUTH OXNARD have been waiting
for a public park to be developed
on 75 acres of open space adjacent to Oxnard
Community College. After countless meetings,
workshops and master plans, the park—called
College Park—has entered its final planning
stages. But due to a proposal that would cede
operation of the ball fields and its associated
amenities to a private corporation, many residents themselves lined up in opposition to the
park plan. One major objection to the facility
was what some in the community perceive as its
alcohol-friendly environment.
The private corporation, Big League Dreams,
is in the business of operating baseball/softball
fields that are replicas of famous major league
parks. It proposed to run a sports complex
containing five fields (four of them replica fields)
on 22 acres of the park site. Responsibility for
constructing the facilities rests with the city of
Oxnard, which will spend $15.2 million to erect
the complex to Big League Dreams’ specifications. In addition to ball fields, the city would
V E N T U R A
C O U N T Y
E D I T I O N
build a stadium club complete with restaurant and
bar, as well as an indoor pavilion that would be
rented out for indoor soccer, basketball and corporate events. Once the facility is completed, Big
League Dreams would take over the day-to-day
operations and maintenance, paying the city an
annual fee of $192,602 (the debt service on the
$3 million dollar difference between the cost of
fields built to Big League Dreams’ requirements
and fields built to city standards). Big League
Dreams would also pay the city a percentage of
the revenue from the operation of the complex.
This is expected to begin at $30,000 during the
fourth year of operation and rise to $312,000 in
30 years. The city projects a savings of $485,000 in
maintenance costs annually.
Opposing the public-private partnership was
the Saviers Road Design Team, a community
organization with 127 members on its e-mail list.
Formed in 1999 as a subcommittee of the City of
Oxnard’s South Oxnard Revitalization Committee,
the Design Team’s primary focus has been environmental issues. The group was also instrumental in
the development of the median on Saviers Road,
which is the main road in south Oxnard, and in the
expansion of a community library. It meets once a
week, drawing anywhere from 15 to 45 members.
Shirley Godwin, chair of the Saviers Road Design
Team, objected to the Big League Dreams facility
because it commercializes a public asset.
“We want the park to be run by the city for
the benefit of the public,” she says. Godwin contended that since Big League Dreams is a for-profit
enterprise, it will cater to adults over youths, selling field time to adult softball leagues and tournaments.
A Memorandum of Understanding between
Big League Dreams and the city states that youths
“will be accommodated to the greatest extent
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P R E VENTION
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Big League Dreams,
is in the business of
operating baseball/
softball fields that
are replicas of
famous major league
parks. It proposes to
run a sports complex
containing five fields
(four of them replica
fields) on 22 acres of
the park site.
2
VENTURA
CO U N T Y
E D I T I O N
reasonably possible.” Godwin, however, doubts
that youth teams will use the fields except on
weekdays prior to 4 p.m. That is when Big
League Dreams would waive park fees for young
players. At other times, there is an admission
charge for everyone except spectators under 12.
Big League Dreams may defray the cost of entry
with tokens that are redeemable at the snack bar
or stadium club. Still, the admission policy is a
big change for families who are accustomed to
using ball fields free of charge.
Alcohol is an integral part of the proposed
Big League Dreams complex. The stadium club
contains a full-service bar, and patrons can
clearly see alcohol advertisements in the facility.
To the members of the Saviers Road Design Team,
serving alcohol at College Park is ill advised, particularly since the park is located in a residential
area, next to a community college and across the
street from a public high school. It hoped that
when the first pitch crosses the plate at College
Park, it would do so in an alcohol-free public
park.
“We don’t need any more alcohol in south
Oxnard,” said Avie Guerra, a Design Team
member, who characterizes the stadium club as
a sports bar.
Bill Miley, a member of the Ventura County
Alcohol and Drug Advisory Board and of the
Design Team, said that Big League Dreams presents itself as a family-oriented recreational facility,
yet glamorizes alcohol consumption.
“There is a subtle acceptance that alcoholic
beverages are the norm, that sports and alcohol
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P R E V E N T I O N
F I L E
go together. It’s not the kind of subtle learning
experience this community needs,” he said.
In terms of a financial benefit to the city,
Oxnard expects that based on the performance
of similar Big League Dreams complexes elsewhere, the city will recoup at least $1 million
annually. This money will come from out-oftown tournament players who will patronize
hotels and restaurants, thus increasing the city’s
income from sales and hotel taxes. Godwin
pointed out that the city will lose money, too. It
will forgo the revenue that adult softball leagues
generate.
Even though on July 26, 2005 the Oxnard City
Council approved the deal to bring Big League
Dreams to Oxnard, members of the Saviers Road
Design Team will continue their efforts to keep
alcohol out of the park.
“We feel strongly that it is inappropriate
to have an alcohol venue in the park. The
Big League Dreams ballpark will be next to a
community college, and there is a high school
across the street. We plan to file protests with
the Department of Alcoholic Beverage Control
to prevent Big League Dreams from getting a
license,” said Godwin. “We hope that reason
will prevail.”
VENTURA COUNTY
3
Q&A with Ojai’s Mayor
Rae Hanstad
Rae Hanstad has been a member
of the Ojai City Council for five
years, currently serving as the
mayor. She also participates in
the SAFE (Substance Abuse Free
Environment) Coalition. In this
interview, she tells Prevention File
how her community and municipal experiences have given her a
greater understanding of alcohol
and other drug issues. Mayor
Hanstad participates in the
Ventura County Limits coalition
and was one of the 16-person
delegation to the Kettil Bruun
Society Symposium in Riverside in
May (see page 5).
What does you role as an
elected official with the City of
Ojai have to do with alcohol
and other drug problems?
A. Some might consider this role a stretch and,
initially, alcohol and drug issues did not have a
natural place to land in the City of Ojai. Ojai is
a small and very caring city, with a passionate
and hardworking City Council, but most of our
resources are modest and compel us to work
within the traditional mandates of public welfare
and safety. Our greatest resource, the community and its volunteers, made it possible and
necessary for the City to respond to an obvious
and deadly trend in substance abuse. The SAFE
Coalition is the result of a wakeup call from a
grassroots community effort, and a group of
community leaders willing to work together. As
one local health care practitioner said, we had
the wake-up call; we can’t just hit the snooze
button and roll over.
My most obvious role is as a policymaker, and
the SAFE Coalition has given the City the opportunity to interact with the community, study the
issues, and respond with policy direction. The
greatest benefit of being an elected official is
participating in partnerships and helping to
create community awareness—which can translate into action.
How did you happen to run for
office?
A. I was drafted by a group of community
leaders to run in the November 2000 election.
Previously, I was an active volunteer in Ojai, and
elected office had not occurred to me. I was very
honored to be asked and was compelled by an
V E N T U R A
C O U N T Y
E D I T I O N
old-fashioned sense of duty. After a quick trip up
a steep learning curve and a close election, the
fit felt natural and I have enjoyed serving on the
City Council ever since.
Are you a native of Ojai? If not,
from where are you from and
when did you move to Ojai?
A. I was born and raised in Chicago, with baseball and politics as my favorite sports. I moved to
Ojai, from the health care communications field
in New York City, in 1981. By local standards, I
am a newcomer.
Which Chicago baseball team
did you back, Cubs or White
Sox? Or, both—the safe political answer?
A. Of course I am, not was, a die-hard Cubs
fan. There is no other team for me.
From your vantage with both
the city and the Ojai SAFE
Coalition, what do you see as
the responsibilities of municipalities to curtail problems
arising from alcohol sales
and service within their
boundaries?
A. Our environmental scan demonstrated the
City of Ojai enjoys excellent compliance with
responsible local merchants and restauranteurs.
Interviews and research show a very few isolated
problem areas in the valley, but overall alcohol
sales and service is very responsible in Ojai. If
it were an issue, it would be a problem of the
municipality; in Ojai right now, we are fortunate
but always watching the radar.
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Offering a word
to the wise from a
concerned parent,
a call to the school
district or police
department, a
message to the
anonymous
WeTip hotline,
an email to the
SAFE Coalition—
each gesture of
communication
keeps everyone
on watch and,
therefore, safer.
4
As an elected official, do you
receive regular reports that
document the extent and
nature of alcohol and other
drug problems within Ojai? Do
those reports reveal trends that
enable you to tell your constituents that problems are on the
rise or decline?
A. One challenge for the City of Ojai is being
a small, four-square mile City of about 8000
residents in a larger, unincorporated valley totaling more than 30,000 people. Since substance
abuse problems know no boundaries, we rely
on good communication with our countywide
partners. The SAFE Coalition includes members
of the Ojai Unified School District, the Ojai Police
Department, agencies of the County of Ventura,
the Ojai Valley Youth Foundation—each of
which brings news and information for consideration and action.
For example, we are fortunate to have our
local police contract with a larger county agency,
the Ventura County Sheriffs Department. We
benefit from focused law enforcement, uniformity of crime analysis and statistics, and a
continuity that helps us maintain environmental
prevention goals and standards. One trend we
have been tracking—home parties with alcohol
served to minors, seems to be down this summer.
To me that doesn’t mean our problems are
declining, it means that we are on the right track
and our work has just begun.
Does Ojai have a municipal
alcohol monitoring and enforcement program funded by fees
assessed to alcohol retailers
(sometimes called a “Deemed
Approve” ordinance)?
A. Not presently, and I am not sure how this
ordinance might work in a small community with
relatively few retailers and, frankly, relatively few
problems in that area.
VENTURA
CO U N T Y
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F I L E
Countywide, are there forums
for you and other elected officials to address mutual concerns regarding public health
and safety and community
well-being?
A. The SAFE Coalition has received support
from the County of Ventura, especially Ventura
County Behavioral Health Department. An example of the local forums we look forward to was
the Ventura County Limits Community Leaders
Conference last February. Meanwhile, we have
Kathy Staples to thank for ensuring that we are
part of larger, regional forums where we meet as
a county working group.
What advice have you for
citizens concerned with property damage, disturbances, and
sometimes trauma associated
with alcohol and other drug
use.
A. The greatest potential for addressing these
concerns lies directly within our public and their
willingness to communicate. The citizens of Ojai
should be commended for their commitment
to being part of an active community network.
Offering a word to the wise from a concerned
parent, a call to the school district or police
department, a message to the anonymous
WeTip hotline, an email to the SAFE Coalition—
each gesture of communication keeps everyone
on watch and, therefore, safer.
VENTURA COUNTY
5
VenturaGOES
County
Limits
INTERNATIONAL
It was the first
Symposium held in
the United States
since 1988 and
drew over 150
delegates from
all corners of the
globe, including
Brazil, India,
Italy, Nigeria, Sri
Lanka, the United
Kingdom, France,
and Uruguay.
THE SOCIAL ASPECTS OF ALCOHOL
USE AND ALCOHOL PROBLEMS is
the focus of an international group
of scientists who are members of the Kettil
Bruun Society for Social and Epidemiological
Research on Alcohol. That’s why when KBS
held its 31st Annual Symposium in Riverside
in May, 16 community leaders active in the
Ventura County Limits Partnership to address
underage and binge drinking problems made
the trip to the Inland Empire to learn what are
others are doing across the country and around
the world when it comes to preventing alcohol
problems. It was the first Symposium held in the
United States since 1988 and drew over 150 delegates from all corners of the globe, including
Brazil, India, Italy, Nigeria, Sri Lanka, the United
Kingdom, France, and Uruguay.
But it was a two-way street when it came
to learning about strategies to reduce alcohol
problems. That’s because Ventura County delegates played an active role in the symposium
by serving on the professional track advisory
committee, making a presentation on its prevention efforts, serving as chair for panel on “Policy
Development and the Community,” and hosting
a session one afternoon to describe the
Ventura County Limits Partnership to Symposium
delegates.
V E N T U R A
C O U N T Y
E D I T I O N
Symposium organizers, including California
health professionals, designed the Symposium
agenda to foster scientist-practitioner interaction.
Kathy Staples, manager of the Training, Applied
Research and Alcohol and Other Drug Prevention
Division, Ventura County Behavioral Health
Department, served with counterparts from Los
Angeles, Orange, and Riverside counties, along
with several Northern Californians, to designate
a professional track that featured sessions with
particular relevance to the 50 community-based
participants, largely from California, that joined
the international group of scientists who regularly attend KBS symposia.
International delegates were especially interested in learning about the Ventura County
Limits Partnership (see Prevention File, Spring
2005).
“What Ventura County has fashioned—and
its representatives at this meeting so well
reflect—is an excellent example of a community
coming together to address alcohol and other
drug problems,” said Norman Giesbrecht, PhD,
a senior scientist with the Centre for Addiction
and Mental Health based in Ontario, Canada.
“Ventura County Limits shows a commitment
(toward prevention) by law enforcement, education, municipalities,
health agencies, and other community stake-holders,” said Robin Room,
PhD, who directs a alcohol research
center at the University of Stockholm,
Sweden, and regularly consults with
the World Health Organization.
During one of the scientific sessions, the
Symposium delegates learned about results from
Ventura County’s “place of last drink” research
S U M M E R
2 0 0 5
P R E V E NTION
FILE
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Toni Garubo, TUPE (Tobacco Use Prevention
scho
as Greg Robinson, PhD, of the Social Science
Education), drug-free schools and peer resource
Research Center at California State Universitycoordinator, Oxnard Union High School District,
Fullerton, joined with Staples in a presentation
said, “The kick-off presentation regarding the
on the “Circumstances of drinking prior to DUI
world wide health programs and their effort to
It was special
arrest among persons 18 to 25 years of age
get alcohol issues as a top priority, similar to the
to have so
in Ventura County: Research results and policy
tobacco emphasis of the past years, was parimplications.”
ticularly interesting to me. I really believe this is
many from our
an important issue since we have seen so much
county and
Science and Practice Coming Together
progress in decreasing tobacco use in this counThe multidisciplinary composition of the 2005
to be able to
try with so much money and programs directed
KBS Symposium, combining research scientists
to that end. It seems that with more financial
network and
and practitioners from a variety of fields, includsupport and more targeted efforts to the alcohol
collaborate
ing local government, law enforcement, eduindustry and advertisers, we could make a differcation, and health and human services, drew
together for
ence—apparently, the rest of the world thinks so,
positive responses from the Ventura County
too.”
our own issues
delegates.
Members of the Ventura County delegation,
“I felt the KBS Symposium offered a unique
within our
who were supported by scholarships from the
opportunity for academic researchers and proVentura County Behavioral Health Department,
county.
gram implementers to interact about the alcohol
were unanimous in their praise for the
issues that they face. This sort of dialogue
Symposium and its assist to their own work.
can enrich both sides of alcohol prevention—
“After listening to the various research
6
VENTURA
COUNTY
EDITION
SUMMER
2005
PREVENTION
FILE
VENTURA COUNTY
7
presentations and networking with the presentexpertise,” said Ruth Cooper, coordinator for the
ers in informal gatherings, I was amazed and
Ojai SAFE (Substance Abuse-Free Environment)
comforted in knowing that all countries around
Coalition.
the world are concerned and struggling over
“It was interesting to learn about how drinkthe same issues regarding alcohol and drug use
ing is viewed in other countries, and to compare
among adolescents,” said Garubo.
social norms regarding drinking. I learned that our
“It was special to have so many
DWI laws are much less strict than
in most other countries. In Sweden,
from our county and to be able to
So
many
people
network and collaborate together for
for example, the standard for
in Ventura
our own issues within our county. As
impairment is .02, and in Australia
an educator, I know that so much
County seem to it is .05, compared to our .08. In
begins in adolescence, and I know
Australia, law enforcement officers
feel
that
heavy
that we set the stage for further colcan administer random breath tests
laboration with other agencies and drinking among without probable cause, and fine
groups within our County to help
people thousands of dollars if they
teenagers is
our kids see other ways of a healthy
are caught,” said Cooper.
practically
life without the use and abuse of
Ojai Mayor Rae Hanstad said that
alcohol and drugs. I look forward
the
Symposium, “from a participant’s
‘normal,’ and
to future collaborations on setting
point of view, was excellent” and has
that there isn’t since exchanged e-mail with Geoffrey
goals and strategies to help our
kids,” added Garubo.
much we can do P. Hunt, PhD, senior research associ‘This Symposium provided some
except to wait ate and social anthropologist based
outstanding workshops that not
at San Francisco’s Institute for
only shared interesting research, but for them to get Scientific Analysis, who’s research
provided some options for effectively into treatment. she found to be of interest. Hunt
dealing with underage drinking,”
is conducting two NIAAA-funded
That wasn’t the research projects and reported on his
said Chief Deputy Geoff Dean, of the
Ventura County Sheriff’s Department. case at the Kettil work in sessions on “Alcohol, Gangs,
“The conference allowed me
Bruun Society and Violence: A Pre-Prevention
to look at our prevention work in
Exploration” and “Alcohol, Violence,
Symposium.
Ventura County in a wider context,
and Female Gangs.”
both geographically and culturally.
“I liked the sessions and was
One of the things that became clearer to me
overwhelmed by the intelligence and work these
is that we need to work on both the national
wonderful researchers and professionals are doing
and the local levels simultaneously. National
the world over,” said Avie Guerra, of the Saviers
and regional policies have enormous impact on
Road Design Team.
individual behavior, but are very difficult to pass.
Jim Higgins, program director for Fillmore
Local policies can change more readily, but have
Family Coalition, said: “I learned how research
helps us make solid policies on alcohol issues for
a more limited impact—both geographically and
our communities. It was a great learning experisocially. Additionally, local successes often help
ence on how alcohol affects our world and how all
fuel larger efforts when community groups have
these countries face the issues in their countries.”
successes and can share their experience and
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VENTURA COUNTY LIMITS AT KBS
Another Ventura County participant, Katherine
Boring, director of StraightUp, a youth development
program, said: “One of the best things about attending this conference was seeing Ventura as part of the
Big Picture; how alcohol problems create challenges
for young people around the world, but that people
need to design their efforts to match local realities in
order to be effective.”
“So many people in Ventura County seem to feel
that heavy drinking among teenagers is practically
‘normal,’ and that there isn’t much we can do except
to wait for them to get into treatment. That wasn’t
the case at the Kettil Bruun Society Symposium.
People from around the world are learning what
works best with specific populations to head off
problems before they begin and to protect the health
and safety of entire communities, not just certain
‘high-risk’ kids,” added Boring.
“What I liked about this Symposium was how it
blended prevention research and prevention practice.
The sessions covered problems caused by alcohol and
ways to reduce them through policy. This is exactly in
line with our mission that aims to use local research
to make public alcohol venues safer,” said Kim S.
O’Neil, director of Project SAFER in Ventura.
For Kathy Staples, having so many Ventura County
representatives at the Symposium will help support
local prevention efforts.
“We met our team objectives of learning more
about environmental prevention strategies from top
scientists and practitioners and strengthened our
Ventura County Limits partnership at the same time, ”
she said.
For more about Ventura County Limits, please
visit www.venturacountylimits.org.
For more about the Kettil Bruun Society, including
links to papers presented at the 2005 Symposium
in Riverside, please visit www.arg.org/kbs/.
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Here is a roster of the Ventura County delegates at the 2005 KBS Symposium in Riverside:
• Katherine Boring, Straight Up Project
• Ruth Cooper, Ojai SAFE Coalition
• Geoff Dean, Ventura County Sheriff’s Department
• Vicky Fliss, Project SAFER
• Toni Garubo, Oxnard Union High School
• Maria Avie Guerra, Saviers Road Design Team
• Rae Hanstad, City of Ojai and Ojai SAFE Coalition
• Daniel Hicks, Public Health Consultant
• James Higgins, Fillmore Family Coalition
• David Kattari, Ventura County AOD Data Mapping Project
• Kim O’Neil, Project SAFER
• Gary Pentis, Ventura County Sheriff’s Department
• William Shilley, Oxnard College
• Kathleen Staples,VCBH, Training, Applied Research and AOD Prevention Division
• Alicia Tripe, Ojai SAFE Coalition
• Bruce Wilkoff, Oxnard Union High School District
KBS SESSIONS FOR PREVENTION PROFESSIONALS
Selected professional track sessions at KBS included:
• Alcohol prices, consumption, and traffic fatalities
• Do changes in availability of alcohol affect the levels and patterns of drinking?
• Explaining ethnic differences in risk of alcohol-related problems and dependence symptoms
among US drinkers
• The relationship between alcohol use related harms and drug use and harm among a Swedish
university sample
• When the forest hides the trees: A setting typology of drinking contexts among Canadian undergraduates
• Alcohol outlet density, parental monitoring, and adolescent deviance: A multilevel analysis
• Successful strategies to regulate nuisance liquor stores using community mobilization, youth, law
enforcement, city council, merchants and a researcher
• To what extent is intoxication associated with aggression in bars? A multilevel analysis
• Changes in drug use prevalence in rap music songs, 1979-1997
• Alcohol policy in Ireland: The price of drink
• Youth and the meaning of risk in the electronic music dance scene
• Drinking practices in a hedonistic oriented Danish youth culture
• Solutions to community alcohol problems: A road map for leadership
• Alcohol and preventive paradox: Wide-ranging harms and drinking pattern
• Proposed changes in alcohol retailing in Ontario: An estimate of health outcomes under several
scenarios
• Drinking pattern of Mexican Americans: A re-visit of immigration status and acculturation
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