Outsourcing Exposed
From Design To Reality
How To Make Your
Business Profitable &
Handsfree
www.OutsourcingExposed.com
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Who Is Duncan Elliott
• Working online since 2001, employed
• 2009, own company, insurance online
• 2010, overwhelm, days too short, doing it all.
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Started out-tasking
Took on first full-time Filipino. Failed spectacularly
Outsourcing education, mentoring, adapted
Second hire = Success
• 2011 Realisation: “I can help driven entrepreneur
employers meet great, skilled Filipino workers”
– ExpertTeam.tv
• Find, hire & train tem members
– OutsourcingExposed.com
• Outsourcing skills, tips and strategies
www.OutsourcingExposed.com
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FAST 1 Hour
• I aim to pack an entire money-making,
educational book into 1 hour
• First time I’ve tried to pack it all in!
• Full book (at your own pace!) on Amazon
“Outsourcing Exposed”
www.OutsourcingExposed.com
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Guru Separator
• What separates the ‘Gurus’ of Internet
Marketing from the less-successful?
• What do they have that maybe you don’t?
www.OutsourcingExposed.com
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Guru Separator
• What do the Gurus have?
• A TEAM
www.OutsourcingExposed.com
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The Decision To Start Outsourcing
• There is no ‘right’ time except
– Crunch time – too late
– Right now
– As soon as you can first afford it
• Sooner than you think
• Most clients wish they’d started outsourcing
sooner, to get the benefits sooner
– Get more done, in less time, for less money
– “Why do it all yourself?”
www.OutsourcingExposed.com
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Outsourcing Definition
• Hiring a person or
company to perform
tasks for you or your
business, without
employing them
within your company
• Includes OutsourcingProper, Out-tasking &
Micro-outtasking
www.OutsourcingExposed.com
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Win-Win-Win
• Outsourcing should be a win win win, for
the service provider, you and your
business. Productive, easier & profitable!
• ‘Slave labour’? No! Understand the global
economy. A beer in UK or USA = £3 ($5),
in the Philippines = £0.30 ($0.50)
• My first hire in Siberia. Light bulb moment.
He got a black leather swivel chair, “felt
like a king”
www.OutsourcingExposed.com
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Why Outsource? The Benefits…
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Get more done
In less time
For less money
With less hassle (no
employee tax,
benefits payments,
office health & safety
efforts, insurance etc)
www.OutsourcingExposed.com
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Before You Outsource
• Eliminate
– If its not effective or
efficient, cull
• Systemize
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Mission
Principles
System
YOU are not part of it
• Automate
– Can software do it?
www.OutsourcingExposed.com
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Outsourcing Mindset
• Move from
“I need to get this done”
• To
“This needs to be done. Who can do
it?”
• “I” am not part of the outsourcing picture
www.OutsourcingExposed.com
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How To Outsource
• Project or Process?
– Minor task
->
Micro-Out-Task
->
Out-Task
• E.g. Logo
– Project
• E.g. Website build
– Process
->
Outsource-proper
• E.g. Customer service, emails, SEO, articles, Facebook,
Twitter, content formatting, videoing, promotions, media
buying, management
• #1 Communication
• #2 Planning
www.OutsourcingExposed.com
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Communication
• Their comms and
yours
• Talking with a foreign
language
• Clarity. No ambiguity
• The Curse Of
Knowledge
• 6 Soldiers
www.OutsourcingExposed.com
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Planning
• Objectives?
• Context
– Vision / Mission
• Would your Mum & a
Robot get it?
• Document –
mindmap, paper,
software
• Process Map
www.OutsourcingExposed.com
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Process Map
• Free example at
www.outsourcingexposed.com/processmap
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Start – Finish
Decision
Action
Reference other process
Switch to other process
www.OutsourcingExposed.com
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Cultural Differences
• Applies to out-tasking and outsourcingproper
• This is based on MY (years of) experience
plus clients and friends experience
• Eastern Europeans (Ukrainian, Russian,
Romanian). Brusk. Direct. Results-driven
• India. Says “yes” rather than “no”
• Philippines. Culture of service, doing good
job, keeping you happy. AWOL
www.OutsourcingExposed.com
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Out-Tasking
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Short-term
Defined end
High skill (not worth your time to learn it)
Examples
– Graphic design
– Programming/Developer
– Web design
www.OutsourcingExposed.com
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Out-Tasking Sources
• www.Elance.com
– Freelancer.com
• (Rentacoder.com, vWorker.com)
– Odesk.com
– Guru.com
• www.Fiverr.com
– $5 ‘gigs’ of small tasks
• www.Microworkers.com, www.mturk.com
– Commodity tasks – ‘click this’
www.OutsourcingExposed.com
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Out-Tasking Hiring
• Template structure for you at URL
www.outsourcingexposed.com/webinarsecretlink
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Job Spec
Objective
Background Context
Output Required
Inputs Provided
Application Requirements
• Test Hire
• Rolodex
www.OutsourcingExposed.com
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Micro-Out-Tasking
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Fiverr.com
Any small task. Logo design, banner ad,
Search
Use ratings. Like eBay, sellers care
Low-risk – go for it.
Eventually, outsource the out-tasking
www.OutsourcingExposed.com
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Problems With Out-Tasking
• You have to manage your out-taskers
• Its hands-on, not hands-off
• You need to re-initiate each task and each
project
www.OutsourcingExposed.com
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Outsourcing Proper
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The only path to a handsfree, profitable business
If you’re required, you’re not free
Full-Time, low cost, high skill/character
Full-time 40 hr/wk, starting about $250-$300 per month
Why the Philippines?
– Excellent English
• Ex-USA colony,
• 2nd language bridging 7100 islands
– Work ethic, service
– IT Skills
• Build slow & train
• Resources
www.OutsourcingExposed.com/webinarsecretlink
www.OutsourcingExposed.com
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Outsourcing – Big Picture
• Your team running the tasks you used to do (and
more)
• Reporting to you daily
• Getting more done, sooner
• Low-cost
• No employee tax
• No employee social costs
• No office costs necessary
• No employee liability
www.OutsourcingExposed.com
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Successful Hiring Process
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www.ExpertTeam.tv to access candidates
Search, don’t post
Find, filter, filter, filter, hire, train, maintain
Search for skillset & additional skills
English skills most important. Can train most other things.
Shortlist of 30 candidates.
Template email 1
Template email 2
Template email 3
Skype text IM
Skype voice call 1
Skype voice call 2
NDA
Train
Maintain - EODS
ExpertTeam.tv members get detailed step-by-step instructions to follow
www.OutsourcingExposed.com
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How To Train Them
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Investment mentality
Document your training for future team
Purchase training (ExpertTeam.tv)
Jing
Text doc & screenshot
– Firefox addon “FireShot”
• Check they ‘get’ it
• Team trains the newbies
www.OutsourcingExposed.com
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AWOL
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Culture of service
Perceived mistakes
Off the grid
Solution
– Communication
– Education.
• I’m OK with mistakes.
• Work to fix it
• Tell me
– Mobile/cell phone number
– Email, Skype, MSN Chat contact
www.OutsourcingExposed.com
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Team Management
• BaseCampHQ, ActiveCollab or the free
opensource DotProject, Project-Open.org,
RedMine.org, Collabtive, ProjectPier.org
• Google Docs and DropBox
• Intranet. Private, not public. FREE with
ExpertTeam.tv membership, set up for
you, PLUS free professional web hosting
www.OutsourcingExposed.com
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Software Tools
• Skype. Set rules with your team. Always
on, all in one message
• RoboForm – safe, secure store of logins
• DropBox.com
• Google Docs
• Google Calendars
• Other specific tools within ExpertTeam.tv
members area
www.OutsourcingExposed.com
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Work Tracking
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Daily targets/objectives
Tracking software. RescueTime, HubStaff
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Downsides – ‘Spying’. Aim for efficiencies
EODS – End Of Day Summary
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What was achieved today
Any problems or obstacles
What you plan to do tomorrow/next working day
What, if anything, you need from me
How can the situation be optimised
Keeps them accountable
www.OutsourcingExposed.com
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Outsourcing Tips
• Appreciation
– www.outsourcingexposed.com/209/appreciate-it
• Reward loyalty and good work. A raise
• Communication
- www.outsourcingexposed.com/secret-1/
• Planning
- www.outsourcingexposed.com/secret-2/
www.OutsourcingExposed.com
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What To Outsource
• Most popular best starter - Customer
service, emails, articles.
• SEO, articles, Facebook, Twitter, content
formatting, videoing, promotions, media
buying, JV & affiliate sourcing &
management, team & systems
management
• Yes – pretty much any task within IM
• Start a task diary. What do you already do
repeatedly each day, each week?
www.OutsourcingExposed.com
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Paying Your Team
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PayPal
13th Month
Give raises
Reward loyalty and hard work
Encourage focus and involvement in your
company
www.OutsourcingExposed.com
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Summary
• Sorry if this has been fast
– Info PACKED
– I aimed to get a whole book into 1 hour
– Couldn’t get the “10 BIGGEST Mistakes of
Outsourcing” in. Get it on the secret link below
• www.OutsourcingExposed.com/webinarsecretlink
• The “Outsourcing Exposed” book has it all
– It’s only $9 on Amazon
• Full access to candidates ExpertTeam.tv
• Get the training to give them
• GET STARTED
www.OutsourcingExposed.com
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FREE Outsourcing Exposed Book
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Go to www.OutsourcingExposed.com
Write a review in the bottom of ANY page
Look for “Leave REVIEW”
Every day we’re giving away a FREE copy
worth $10 every time
• Has this webinar been useful to you? If
yes, please leave a review
www.OutsourcingExposed.com
34
The Decision To Start Outsourcing
• There is no ‘right’ time except
– Crunch time – too late
– Right now
– As soon as you can first afford it
• Sooner than you think
• Most clients wish they’d started outsourcing
sooner, to get the benefits sooner
– Get more done, in less time, for less money
– “Why do it all yourself?”
• OutsourcingExposed.com/webinarsecretlink
www.OutsourcingExposed.com
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