Virtual CPE Platform in the Home © 2016 TM Forum | 1 Collaboration Champions: Participants: © 2016 TM Forum | 2 vCPE Catalyst Project – Phases 1 and 2 Phase 2 1 Moving from reactive to proactive Laying the foundation with zeroassurance to improve customer touch provisioning experience Service Provider Dashboard Analytics Customer GUI Virtual Test Agent Test Agent BRG DHCP NAT vBNG vRG VTS IPv6 NFVI © 2016 TM Forum | 3 MGW vCPE Catalyst Project – Phase 3 Proactive and predictive service assurance and control Taking analytics beyond proactive assurance to predict and manage service contention Putting service control into the hands of the consumer Analytics Historical data Virtual Monitoring Agent CDN VTS Data Center Traffic Mgt FW DHCP NAT vBNG © 2016 TM Forum | 4 IPv6 vRG Test Agent BRG Use Cases Shown in Catalyst Demo Residential broadband networks typically suffer from lack of management and service prioritization Dealing with the impacts of service contention Proactively detecting and resolving problems remotely Use case #1: vCPE bandwidth management Home office worker regularly suffers poor voice and desktop conferencing performance when other family members are watching on-line movies Use case #2: Predictive analytics & testing Family wants to book a pay per view sports event, but that may require more bandwidth than their service bundle currently provides so requests a temporary increase in bandwidth © 2016 TM Forum | 5 Use Case #1: Bandwidth Management Sequence Unmanaged Home Network User Reviews Traffic Usage © 2016 TM Forum | 6 Update and Apply Policy Managed Network Traffic Use Case #2: Predictive Analytics/Test for Capacity Sequence PPV Service Advance Request Modeling Aggregate Utilization © 2016 TM Forum | 7 Live Testing Provide Alternatives Use Case #1 Challenges and Learnings Challenges in Customer-centric Service Management ‒ Providing consumers with just the right amount of scope and capability to manage their traffic ‒ Defining a customer-centric interface to traffic management VNF So many possible dimensions and approaches Learnings ‒ Broadband traffic management is more easily achieved than WiFi traffic management ‒ Existing traffic managers can readily be adapted to run in the vCPE © 2016 TM Forum | 8 Use Case #2 Challenges and Learnings Challenges in Predictive Analytics ‒ Requires utilization/second by subscriber across all devices, services, to compute aggregated utilization and impact on latency/jitter for multi-second time window ‒ Requires aggregation of utilization across all subscribers using shared link at 1 sec level for comparable time periods to future event Learnings ‒ Lambda architecture e.g. both a scalable streaming data platform and big data (batch/micro batch) platform can meet these requirements ‒ Characteristics of the future event must be matched with historical usage to predict number of concurrent streams © 2016 TM Forum | 9 Findings and Summary Overall Project Findings Beneficial application of DPI/Traffic management technologies to residential services using virtual monitoring and policing functions Monitoring at vCPE does not cover in-home M2M traffic e.g. DVR to STB Client device embedded measurement is required for accurate QoE assessment TMF Leverage ZOOM project Recommendations Work on customer-centric API for traffic management © 2016 TM Forum | 10 TM Forum Assets TMF Forum Asset Utilization Business Metrics Framework 15.5 Contribution to TM Forum Customer Service Management (Self- Service) Customer Experience Operational Efficiency Success of Realtime change requests Customer Adoption Rate • • • # successful portal requests # failed portal requests # selfserviceable requests handled by customer care • • • • % of service orders* fulfilled on time % of service orders fulfilled with delay % of service orders failed Reasons for failure of service orders Revenue & Margin Accuracy of Predictive algorithms • Predicted Vs Actual bandwidth contention Revenue Impacts of service flexibility • • Additional revenue generated during SM Revenue loss during SM © 2016 TM Forum | 11 In a virtualized environment where customers will have greater flexibility and control over their service, CSPs have to implement metrics views specific to Customer Service Management. Further within the Service Management, these metrics can be classified within the existing TMForum defined categories like: • • • Customer Experience Operational Efficiency Revenue & Margin
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