Roadway Safety
Safe Routes to School
PRESENTS
Every Move You Make, Keep It Safe
A Statewide Safety Campaign
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Today’s Agenda
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Welcome and Introductions
Program Goals
Branding Overview
Resources
MVP Recognition
Roadway Safety Initiatives
Safe Routes to School Initiative
Reporting and Measurement
Timeline
Q/A
Lunch
Photo Session
Break-out Discussion
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Program Goals
• Roadway Safety Initiatives
To reduce roadway fatalities 5% by 2015,
saving 150 lives through 4Es – Engineering, Education,
Enforcement and Emergency response
• Safe Routes to School Initiative
To educate Ohio school students on how to walk and
ride their bikes to school safely
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Many “Firsts”
• Most Comprehensive, Statewide
Safety Outreach Initiative in
ODOT’s History
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Carries its own brand, website and intranet site
Features Ohio’s First Lady as SRTS program ambassador
Features Nationwide Insurance in a public-private partnership
Includes Ohio Association of Broadcasters’ statewide
PSA support
– Features event to raise awareness of October
Walk/Bike Month
– Integrates ODOT PIOs, Safe Routes to School coordinators
and DSRT leaders statewide
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Every Move Branding
• Overarching Brand
– Name and logo
– Color palette
• Message Map for
Consistent Brand Voice
• Shared Website
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Roadway Safety
Graphics and Materials
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Safe Routes to School
Graphics and Materials
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Graphic Standards
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Resources
• Public Website:
everymove.ohio.gov
• YouTube Channel:
youtube.com/ohiotransportation
• Intranet Website:
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Message map
Logos/templates
Toolkits
Forms
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M.V.P. (Most Valuable Player)
• ODOT will recognize outstanding
district support for the program
through a “Most Valuable Player”
awards luncheon
– Winners selected based upon reports of activities
submitted via the Intranet site
– To be held in June 2012
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Roadway Safety Initiatives
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Roadway Safety Initiatives
1. Share the Road
Bike Night YouTube videos
2. Roadway Departure
Radio PSAs/Nationwide and OAB sponsorship
3. Intersection Safety
Statewide news event
Distracted Driver
The Simulator Tour is the hook for highlighting
these safety issues.
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Share the Road
• Goals
– Make Ohio’s roads safer for
all users motorists, motorcyclists,
bicyclists and pedestrians
– Increase roadway users’ knowledge
of and compliance with traffic laws
STATISTIC
In 2010, there were more than 300,000 crashes across
Ohio with more than 1,000 deaths and 10,000 serious
injuries. The cost to Ohio was more than $13B.
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Program Elements
• Safety IQ Quiz
posted on website
• Tip Card to use at
public events
• HCAT kickoff
Tip Card & Safety IQ Quiz
announcement
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Motorcycle Safety
• Goal
Increase motorist and motorcycle rider
awareness of safe driving practices through
“real life” examples
STATISTIC
Motorcycle crashes have been rising over
the past decade. In 2010 there were
169 fatalities for a 5% increase over 2009. Most
crashes occur in the summer but fall riding is
also an issue.
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Motorcycle Safety Bike Night
• Video Series
– Three videos taped at
Bike Night with
motorcycle riders
– One to be posted on YouTube
each month from September
to November
Spider
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Motorcycle Safety – Your Role
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Kickoff in October
Viral Media Campaign
Interviews w/Reporters using videos as a news hook
Bike Night Video Publicity Toolkit
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Pitch letter
Suggested interview opportunities
News release
Tip card
Fact sheet
Reporting form
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Distracted Driver
• Goal
Show Ohioans the real dangers and
consequences of distracted driving
STATISTIC
In 2010, law enforcement reported
39 fatalities, 454 serious injuries and 12,410
crashes due specifically to distracted driving.
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Nationwide Sponsorship
• Distracted Driver Simulator Tour
– Sponsored by Nationwide Insurance
– Agents to partner with district PIOs to bring the simulator
to safety-related events statewide
State Fair video
WSYX TV
• Launched at the Ohio State
Fair on August 1
– NASCAR driver Ricky Stenhouse
– Signage and tip cards
– Media coverage
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Nationwide Sponsorship
• Nationwide Office of Safety
• Three-part approach for safer roads
– Education
• Public Opinion Survey
• ODOT Distracted Driver Simulator Tour
– Legislation
• National ban on texting
– Technology
CONTACT: Tracy Rock 614-948-4227
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Program Elements
Simulator
• Distracted Driver
Simulator
• Event Signage
• Publicity Toolkit
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Program outline
Tip cards
News release template
Fact sheet
Media advisory template
Message map
Tip Card
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Your Role
• Hold one event with a
Nationwide agent in
each district
• Potential locations
– Safety-related events (e.g., intersection
safety, high school pre-prom)
– Driver’s education classes
– Car shows
– Fairs/festivals
– Shopping malls
– Schools
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Roadway Departure
• Goal
To get drivers to buckle up, stay on the
road, drive defensively, avoid impaired or distracted
driving, and obey the speed limit
STATISTIC
In 2010, fixed object crashes were the
second leading cause of fatalities, with 65%
of these crashes taking place
in rural Ohio.
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Program Elements
• Radio PSAs with NASCAR driver
Ricky Stenhouse, Jr. to
run this fall
– Sponsored by Nationwide
and the OAB
• Publicity Toolkit
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Program outline
Tip cards
News release template
Fact sheet
Media pitch template
Message map
Tip Card
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Intersection Safety
• Goals
– To increase public awareness about what
makes intersections dangerous for drivers,
riders and pedestrians
– To educate the public on how to be safe
in and around intersections
STATISTIC
About 40% of all serious injuries occur at
intersections. The majority of these crashes
are in urban areas and many involve inexperienced
young drivers.
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Your Role
• Host a Media Event at the most
dangerous intersection in
your district
• Timing: Simultaneous media event in
each district in early November
• Reach Out to leadership and safety
advocacy groups as event participants and
information distribution partners
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Program Elements
• Distracted Driver Simulator
• Publicity Kit
– Publicity program outline
– “How ODOT Engineers for
Your Safety” fact sheet
– News release template
– Tip card
– Localized stats
– Media advisory template
– Message map
Tip Card
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Internet Site
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Reporting Forms
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Safe Routes to School Initiative
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Safe Routes to School Initiative
• Ohio First Lady
SRTS Ambassador
• School Safety Contest
• Educational Materials
• SRTS Kickoff Rally
• Radio PSAs/OAB
Sponsorship
Karen Kasich
Ohio First Lady
SRTS Ambassador
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Safe Routes to School Initiative
Goals
– Educate K-8
students, families, teachers
and school officials on
walking/biking safety
– Remind motorists to drive
safely in school zones
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Safe Routes to School
STATISTIC
Between 2007 and 2009,
nearly 11,000 (10,724)
bicycle and pedestrianrelated crashes occurred
within two miles of a K-8
school. This resulted in
257 fatalities and more than
10,000 (10,456) injuries.
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Program Elements
School Safety Contest
– Biking/walking safety education
and benefits
– Creative projects for students
– Great prizes as incentives
– Teachers can use in lesson plans
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Program Elements
Tip Card
– Handy size 8.5” x 5.5”
– Displays a QR code that links
to our online video
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Program Elements
Poster
– Easy to display, colorful,
11”x17”
– Displays a QR code
that links to our
online video
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Program Elements
“Keep It Safe Out the Door” Video
– Performed by show choir
– Glee-inspired
– Demonstrates best safety practices
– Features high schoolers from all over state
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Program Elements
More Educational Materials
– School News Article
– Fast Facts Sheet: Why Walk or Bike?
– Activities
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Coloring pages
Puzzles
Safety IQ Quiz
Carbon footprint calculator
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Program Elements
October Walk/Bike to School Month
Official Launch Event
http://www.walktoschool.org/
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Program Elements
October Walk/Bike to School
Month Official Launch
– Introduce contest, video and website
– Mrs. Kasich, Director Wray, show choir
performers
– Hold a local launch event
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Program Elements
October Radio Campaign
– :30 public service announcements
– Motorist tips on how to drive safely
near schools
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Your Role
• Identify & meet with 5 - 10
new schools
• Notify current SRTS Schools
• Promote contest participation,
poster display, tip card distribution,
showing of video
• Hold local October Walk/Bike event
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Your Role
Publicity Toolkit
– Articles, pitch letters and news
release templates
– Fact sheet
– Contest flyer
– Message map
– Tip card, poster, video
– Suggestions for use with schools
– Reporting form
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Every Move Video
Introducing… the video!
“Keep It Safe …Out the Door”
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Reporting and Measurement
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The importance of reporting
Completing and returning forms
Tracks program performance
MVP recognition
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Timeline
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Timeline
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Timeline
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Timeline
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Timeline
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Roadway Safety
Safe Routes to School
www.everymove.ohio.gov
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