Business plan
Franck ACHKOUYAN – Nicolas HUBERT
Antonin LAPICHE – Hugo SCHOUMAN
Mr TEOH
Group N°8
Table of Content
Executive summary
The company
The market
Financial
Industry analysis
Products and Services
Products
Services
Marketing plan
Market segmentation
Target market segment strategy
Channels of marketing
Table of Content
Strategy and implementation summary
Sales strategy
Milestones
Human Resource plan
Employees
Salaries
Financial plan
Break-even analysis
Pro forma income statements
Pro forma cash flow
Start up fundings
www.themegallery.com
Executive Summary
The company name: Business Box
SME : 8 employees
 The location: Kuala Lumpur, Malaysia
Financial:
 Minimal credit: $500,000,
 Reality: only need $300,000 credit
Objectives
Main
objectives
Increase our
visibility
Achieve a net
profit superior
of $50,000 by
the end of 2010
www.themegallery.com
Industry Analysis
Competitors in this market :




Similar gift basket type retail stores
Fruits
Flowers
Toys
Seasonal business
 Corporate market
 Working all the year
www.themegallery.com
Products and Services
Standard packages
Custom packages
Uniqueness
Good quality
 Meeting the deadlines
www.themegallery.com
Market segmentation
Two distinct market segment :
First Year
 Individuals (10%)
 Corporates (90%)
Growth of individuals segment, up to ≈ 30%
Year
1
2
3
4
Corporates
90
85
78
70
Individuals
10
15
22
30
www.themegallery.com
Target market segment
strategy
Two segment complementary
Securize the market
Less seasonal
Our strategy is focused on corporates (90%)
 Demand stay constant all the year
 Target likes luxury image
www.themegallery.com
Channels of marketing
Luxury, good quality product with very good
reputation
1. Welcoming shop
2. Website with good position in Google
(investissement in AdWords)
3. Tasting presentation in companies
4. Articles in luxury magazines
5. Word of mouth
www.themegallery.com
Sales strategy
Being unique with smart
design and quality product
Do not make huge
advertisement campaigns
Improving a small quantity
of products
 Target: middle and high
social classes
Milestones
Milestone
1. Make sure the business plan
will be followed as a road map for
the company.
2. Find and buy a warehouse.
Then set it up.
3. Find and rent a POS. Then set
it up.
Start Date End Date
Budget
01/01/2010 31/02/2010 $
Manager
Department
- CEO
Executive board
01/01/2010 07/01/2010 $ 220 650,00 CEO
Executive board
01/01/2010 14/01/2010 $
4 000,00 CEO
Executive board
4. Hire and train new employees. 07/01/2010 31/01/2010 $
5. Production of brochure and
website.
01/02/2010 14/02/2010 $
200,00 CEO
Executive board
6. Sell at least 200 baskets/boxes. 01/03/2010 31/03/2010 $
Total
4100,00 Employees Marketing
- Salesmen
$ 234 950,00
Sales
Human resource plan
Salesman (By preference
1 man & 1 woman)
Stock Salesmen
manager
•Answer the phone and take order
•Manage the shop
•Receive the basket from the warehouse and transmit to customers
$ 1 800,00
•Manage the raw materials and provide it to the manufacturers
Stock manager
$ 1 400,00
manager
$ 1 700,00
•Take care of the specialized
orders
CustomCustom
manager
Purchasing manager
Manufacturers
Purchasing
manager
$ 1 400,00
•Find and buy raw materials
•Discover new opportunities
Commercial agent
Manufacturers (2 people)
Commercial agent
$ 2 000,00
$ 1 800,00
•Prepare the baskets
•Deliver baskets to the shop
•Visit companies from corporate market
•Organize tasting events
www.themegallery.com
Break even analysis
Break even:
 Average price 49$
 Average profit : 70 %
 Average monthly fixed cost of our business :
$25279




Green line : fixed cost
Blue : Product price
Red : profit
Circle : Break even
Pro forma income statements
In USD $
Jan
Feb
Mar
Sales
0
0
less Cost of goods sold
0
0
Gross profit
0
0
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Totals
63210
7350 22050 36750 39200 41650 44100 58800 53900 68600 88200 88200 83300
0
18963
2205 6615 11025 11760 12495 13230 17640 16170 20580 26460 26460 24990
0
44247
5145 15435 25725 27440 29155 30870 41160 37730 48020 61740 61740 58310
0
Operating expenses
Salaries
0 12900 12900 12900 12900 12900 12900 12900 14700 14700 16100 16100 16100 16100
18410
0
Rent
0
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
52000
150
150
150
150
150
150
150
150
150
150
150
150
150
150
2100
13600
5000
5000
5000
600
600
600
2000
5000
600
5000
5000
5000
5000
58000
500
500
500
500
500
500
500
500
500
500
500
500
500
500
7000
Payroll taxes
0
1290
1290
1290
1290
1290
1290
1290
1470
1470
1610
1610
1610
1610
18410
Depreciation
600
600
600
600
600
600
600
600
600
600
600
600
600
600
8400
14150
750
750
750
750
750
750
750
750
750
750
750
750
750
23900
35391
0
Utilities
Advertising
Selling expenses
Office expenses
Total operating expenses 29000 25190 25190 25190 20790 20790 20790 22190 27170 22770 28710 28710 28710 28710
Gross profit
29000 25190 20045 -9755
4935
6650
8365
8680 13990 14960 19310 33030 33030 29600
88560
Pro forma income statements
Income statements
70000
60000
50000
Money
40000
Sales
30000
Total operating expenses
20000
10000
0
Jan
Feb
Mar
Apr
May
June
July
Aug
Time
Sept
Oct
Nov
Dec
Jan
Feb
www.themegallery.com
Pro forma cash flow
Beginning balance
600000 In USD $
Feb
Jan
Dec
Nov
Oct
Sept
Aug
July
June
May
Apr
Marc
Feb
Jan
Receipts
0
0
7350
22050
36750
39200
41650
44100
58800
53900
68600
88200
88200
83300
245000
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2205
6615
11025
11760
12495
13230
17640
16170
20580
26460
26460
24990
0
12900
12900
12900
12900
12900
12900
12900
14700
14700
16100
16100
16100
16100
0
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
4000
150
150
150
150
150
150
150
150
150
150
150
150
150
150
13600
5000
5000
5000
600
600
600
2000
5000
600
5000
5000
500
500
500
500
500
500
500
500
500
500
500
500
500
500
0
1290
1290
1290
1290
1290
1290
1290
1470
1470
1610
1610
1610
1610
14150
750
750
750
750
750
750
750
750
750
750
750
750
750
273400
24590
26795
31205
31215
31950
32685
34820
44210
38340
48690
54570
54570
53100
-273400
-24590
-19445
-9155
5535
7250
8965
9280
14590
15560
19910
33630
33630
30200
sales
500000 Disbursements
Equipment purchase
Cost of goods
400000 Salaries
Rent
Utilities
300000
Advertising
Sales expense
Payroll taxes
200000
Office expenses
Total disbursements
100000
cash flow
5000
5000
beginning
balance
beginning balance
500000 226600 202010 182565 173410 178945 186195 195160 204440 219030 234590 254500 288130 321760
ending balance
226600 202010 182565 173410 178945 186195 195160 204440 219030 234590 254500 288130 321760 351960
0
Jan
Feb
Marc
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
www.themegallery.com
Start up fundings
Start up expense statement for the 1 Month
Expenses
ending Jan. 31, 2010.
Brochures
$
500,00
Car for the corporate salesman
Car for the custom salesmen
Computers
Delivery truck
Fourniture
Interest
Legal
Rent for 1 month
Research and Development
Specialised magazine ads
Supplies
Utilities
Warehouse
Website & online ads
Total Expenses
$ 12 000,00
$ 8 000,00
$ 4 000,00
$ 15 000,00
$ 10 000,00
$
$
300,00
$ 4 000,00
$ 5 000,00
$ 10 000,00
$
500,00
$
150,00
$ 200 000,00
$ 3 600,00
$ 273 050,00
Net Income (Loss)
$ -273 050,00