PRESS
R E L E AS E
22nd February 2011
[Notes: Joint press release to be issued by both PPL & CH.]
Consult Hyperion & Piran Partners partner to make NFC a sustainable
business
Guildford’s Consult Hyperion and Windsor based Piran Partners have partnered to address the
Near Field Communications (NFC) mobile payments environment, and to answer the real
question of “How to develop a sustainable NFC economic business model”.
According to Paul Everett, a partner at Piran Partners, "Although industry analysts predict
one in six mobile subscribers worldwide will be NFC enabled by 2014 with global
transactions exceeding $110 billion; the question remains, does this create a viable
business opportunity? Currently we see the banks, mobile operators, retailers and
vendors all trying to capture revenues from this new mobile NFC ecosystem. Who will
make money and how? "
Nick Norman, VP of Sales at Consult Hyperion added, "Our analysis concludes that
implementing the current financial payments model for NFC mobile payments is
insufficient to sustain an extended value chain. To be sustainable, the sector needs an
value network encompassing new opportunities for banks, retailers and consumers and
enabled by the latest two way mobile NFC devices also need to be fully embraced."
Leveraging their significant commercial and operational strengths in both the
telecommunications and banking sectors Consult Hyperion and Piran Partners have developed
a process enabling 3rd parties to create and deliver a sustainable NFC go to market strategy. At
its core is an NFC economic model developed to ensure our clients have the best chance of
success. The process is built on our values of independence, experience and commercial
focus.
>>Ends<<
About Piran Partners (www.piranpartners.com)
Piran Partners is a professional consulting services company positioned at the heart of the mobile
telecommunications industry providing a wide array of strategic, practical and operational expertise to
organisations in the mobile value chain from retailers through distributors, mobile operators and
equipment vendors. We have been instrumental in negotiating a large number of MVNO contracts on
behalf of clients in the last five years. Piran Partners LLP is based in London and operates globally.
Piran and VPP are registered trademarks of Piran Partners LLP.
Contacts
Piran Partners LLP
Andrew White
+44-(0)870-87-99-300
www.piranpartners.com
About Consult Hyperion (www.chyp.com)
Consult Hyperion is an independent information technology consultancy that has spent over two decades
advising leading organisations around the world. Consult Hyperion helps these organisations to reap real
benefits from technological change in the field of secure electronic transactions ranging from retail
Piran Partners LLP, New Lodge, Drift Road, Windsor. SL4 4RR
Tel: +44 (0) 8708 799 300 Fax: +44 (0) 8708 799 360 www.piranpartners.com
Registered in England, number OC315910.
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PRESS
R E L E AS E
payments to passport control, and from mobile top-up to TV shopping. Consult Hyperion is uniquely
qualified to advise on turning great business ideas into working systems that can help customers, and to
evaluate new business concepts, develop new products and services from specification to customer rollout, and to test and certify complex systems including a dedicated e-passport interoperability service.
The four main sectors the company operates in are; Financial services, with card schemes, banks,
retailers and others; Telecommunications and media, advising world leading companies; Technology, to
support some of the largest IT companies, and in the Public sector where projects include both
government and law enforcement.
Consult Hyperion’s Digital Money Forum, to be held at the Guoman Hotel in Charing Cross, London on
2nd & 3rd March 2010, will provide discussion and debate about the future of electronic payments, the
future of cash and its impact on society and the chance to meet and mingle with top professionals
working within the electronic money industry.
For a full line up of the two-day event and to register your attendance please visit
http://www.digitalmoneyforum.com
Press Contact:
Andrew Ball / Chaz Brooks
Chazbrooks Communications
Tel: +44 (0)1483 537 890
email: [email protected]
Company Contact:
Gloria Benson
Consult Hyperion
Tel: +44 (0)1483 301793
email: [email protected]
Piran Partners LLP, New Lodge, Drift Road, Windsor. SL4 4RR
Tel: +44 (0) 8708 799 300 Fax: +44 (0) 8708 799 360 www.piranpartners.com
Registered in England, number OC315910.
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