1
Copyright and Intellectual Property
(Lesson 4)
6_6
Screen Sequence
Animation/Image/VDO
6_6
1
Main menu
Border
Trade
Description
Border Trade
(Text 1)
6_6
หน้ าแรกของบทจะเป็ นเมนูหลัก
สามารถคลิกเข้ าไปสูห่ วั ข้ อในแต่ละ
บทเรี ยน
มีทงหมด
ั้
4 icon ดังนี ้
1. Warm up
2. Paragraph Writing
3. VDO: Asking for More
Discount
Text
Sound
-
4. Documents Used in
Import-Export: Invoice
2
6_6_1
Warm-Up
หัวข้ อ
3
6_6_1_1
Task 1.1
-
แบบฝึ กหัด
6_6_1
Warm-Up
-
6_6_1_1
เนื ้อหาในส่วนนี ้จะเป็ นแบบฝึ กหัดใ
ช้ mouse
Text 1
Directions: Match the logo on the left with the
brand on the right by clicking and dragging
-
2
คลิกเพื่อลากคาตอบมาใส่ในแต่ละ
ข้ อตามคาสัง่ ตาม Text 1
each letter to the appropriate item.
A. Singapore Airlines
B. Donna Karen New York
______1.
C. Citroën
D. Mercedes-Benz
E. Kipling
______2.
______3.
3
______4.
4
6_6_1_2
Task 1.3
______5.
- แบบฝึ กหัด
_________1. international licensing
_________2. brand value
_________3. global brand
_________4. high-end
_________5. product life cycle
_________6. sunrise industry
6_6_1_2
แบบฝึ กหัดใช้ mouse
คลิกเพื่อลากคาตอบมาใส่ในแต่ละ
ข้ อตามคาสัง่ ตาม Text 1
A.
B.
C.
D.
E.
Text 1.
Directions: The following is a list of
words/phrases frequently used under the
topic of Copyright and Intellectual Property.
Match each word/phrase with its proper
meaning by clicking and dragging each letter
to the corresponding item.
goods packaged by the manufacturer with the brand name, often sold at a higher price
than others due to the selling power of the name
monetary value assigned to a company's brand name
route of a product from its producer to its ultimate purchaser
authorization given by a company for others to use its name and sell its goods
agent with the authority to represent the principle in matters concerning a particular activity
4
_________7. contract manufacturing
_________8. trademark
_________9. franchise
_________10. goodwill
_________11. branded goods
_________12. sunset industry
_________13. distribution channel
_________14. generic name
_________15. soft goods
_________16. general agent
F.
G.
H.
I.
J.
K.
L.
M.
N.
O.
P.
5
6_6_2
Paragraph
Writing :
-
text
brand that has come to stand for the product of that kind such as Xerox or Fab
market brand that has successfully been marketed globally such as McDonald's or Toyota
items such as reputation, contacts or knowledge that can have financial effect on a
business
type of goods that are produced to meet the need of a group of people looking for top
quality and ready to buy expensive items
practice of allowing a company in another country to use a copyright or patent and getting
a royalty fee in return
a practice of using a lower-cost manufacturer in another country to produce goods for a
company
sequence in the production and sales of a product over its lifetime. Normally there are five
stages: development, introduction, growth, maturity, and decline
logo or name used to distinguish one manufacturer’s product from
another’s
textiles or goods made from textiles
industry supplying a rapidly growing market such as information
technology for the time being
industry declining and supplying less-needed products and using
obsolete technology
6_6_2
Paragraph Writing : Contrast
Part 7
-
(Sound 1)
-
5
Contrast
Part 7
เนือ้ หาในส่ วนนีจ้ ะแสดงเป็ น
text อธิบายเรื่องการใช้ Contrast
คาอธิบายตาม text 1
(Text 1)
Contrast
There are many times that people who are in the import-export business have to write to his/her counterparts or colleagues—
either superiors or subordinates—about the dissimilarities of some products, people, or organizations, etc. That is the time that a
paragraph of contrast is needed.
Actually there is more than one way to write a paragraph of contrast. However, perhaps the easiest way to start the paragraph
of contrast is with a topic sentence stating that two things are different. Then the first product, person, or organization compared is
written about. After that the second product, person, or organization is described. Finally the conclusion can be given as the last
sentence of the paragraph. The following is the outline of the paragraph of contrast.
Outline of a Paragraph of Contrast
Topic Sentence (A sentence stating that two things are different)
Details of one of the two things being contrasted
6
Details of the other thing being contrasted
Last sentence as a conclusion (Optional)
Signal words usually used in paragraph of contrast are:
‘However,……..’
‘On the other hand,…..’
‘On the contrary,…….’
In contrast,…….’
Example
Export activities may take different forms, including indirect exporting and direct exporting. Most of indirect exporting
activities do not provide the firm much experience in conducting international business since the activities are not part of conscious
7
internationalization strategy by the firm. Indirect exporting may occur when a firm sells its product to a domestic customer who exports
the product in either its original form or a modified form. A firm may also sell goods to a foreign firm’s local subsidiary who transports
the products to the foreign country. On the other hand, through direct exporting, the firm gains valuable expertise about operating
internationally and specific knowledge concerning the individual countries in which it operates. Direct exporting involves sales to
customers-either distributors or end-users-located outside the firm’s home country.
6
6_6_1_2
Task 7.1
-
_____A.
_____B.
___1_C.
_____D.
_____E.
_____F.
แบบฝึ กหัด
6_6_1_2
Task 7.1
แบบฝึ กหัดใช้ mouse
คลิกเพื่อเติมคาตอบในแต่ละข้ อตา
มคาสัง่ ตาม Text 1
Text 1.
Directions: Rearrange the following
sentences into a proper order by typing the
number of each sentence in the blank. The
first sentence is identified for you.
A commercial invoice is issued after the goods are placed on a carrier such as a ship.
A proforma invoice is sent to the importer after the importer agrees with the prices and conditions quoted in the price
quotation by the exporter.
Although a proforma invoice and a commercial invoice are important documents in import and export, they are
different in many ways.
Proforma invoice and commercial invoice have different functions in the import and export operation.
The importer uses the proforma invoice to apply for an L/C if the payment method is agreed on.
The exporter collects all documents stated in the L/C including a commercial invoice to get money from the bank as
payment for the goods sent to the importer.
8
7
6_6_3
VDO:
Asking for
More
Discount
8
6_6_3_1
VDO
Task 1
หัวข้ อ
-
VDO
6_6_3
VDO:
Asking for More Discount
-
6_6_3_1
Task 8.1
เนื ้อหาในส่วนนี ้จะเป็ น VDO เรื่ อง
Asking for More Discount
หลังจากดู VDO เสร็ จจะมี
แบบฝึ กหัด
ส่วนแบบฝึ กหัดนัน้ ใช้ mouse
คลิกเพื่อเติมคาตอบในแต่ละข้ อตา
มคาสัง่ ตาม Text 1
Text 1.
Directions: Watch the VDO and answer the
questions that follow.
Asking for More Discount
Situation: An export is talking on the phone with a prospective customer calling from overseas about the discount.
Export Manager:
Caller:
Export Manager:
Caller:
Hello, this is Mrs. Wong Lee speaking.
Hello, this is Mr. Buckheister speaking from 'Fantasia Furniture' in Hong Kong.
Oh, yes, I've just sent a quotation to you a few days ago.
Yes, I've got it, and that's why I'm calling.
-
9
Export Manager:
Caller:
Export Manager:
Caller:
Export Manager:
Caller:
Export Manager:
Caller:
Export Manager:
Caller:
Yes. What can I do for you?
Every condition is fine for me except only one thing.
What's that?
It's about the discount. You quoted a 20% discount for me. But for that big volume of goods, I think you should have offered me
a higher discount.
Um....m. But for the high quality rattan furniture as you have seen from the trade exhibition you visited, your customers in Hong
Kong should be willing to pay for it.
Yes, about the quality, I have no objection. But in Hong Kong today, there's a lot of competition. Some people are still looking
for premium quality goods, but they're more price conscious.
Um.....m. How about giving me some time? I'll call you later today about this matter. I have to talk to my colleagues who take
care of costs and production.
That's O.K.
Will you be in the office all day? Should I have your mobile phone number just in case?
All right. My mobile phone number is .... .
1. What did the export manager send to the caller?________
2. What is the only one thing that made the caller give the export manager a ring? ________
3. The caller said that he is interested in placing an order with a big volume, then what does he want the export manager to do?
________
4. What is the good thing about the product the export manager mentioned? ________
5. What is the product they are negotiating about? ________
6. What happens to people in Hong Kong nowadays? ________
10
7. What will the export manager do for the caller? ________
8. What does the export manager ask from the caller? ________
9
9_7_4
1.
Documents
Used in
ImportExport:
Invoice
Part 9
9_7_4
Documents Used in ImportExport: Invoice
Part 9
ภาพเคลือ่ นไหวที่จะได้ เห็นดังต่อไป
นี ้จะมีรูปแบบเป็ นกรอบรูปพร้ อมคา
บรรยายเป็ นภาษาอังกฤษและอาจ
มีเสียงเป็ นภาษาอังกฤษประกอบกั
บเนื ้อหาในส่วนต่างๆ
ส่วนด้ านล่างจะมีปมหั
ุ่ วข้ อสามารถ
คลิกเพื่อเลือ่ นลาดับในแต่ละขันตอ
้
นจนครบทุกขันตอนหรื
้
อสามารถเล่
นย้ อนกลับเพื่อทบทวนในแต่ละตอ
นได้
รูปแบบที่กล่าวไปนี ้ใช้ กบั เนื ้อหาการ
บรรยายวิธีการทา Invoice
ดังขันตอนดั
้
งต่อไปนี ้
Text 1. Documents Used in Import-Export:
Proforma Invoice
Commercial Invoice
Consular Invoice
11
2.
1. Proforma Invoice
คลิกเพื่อดูข้อมูลตาม Text 1.
Text 1.
1. Name and address of the exporter
(It is already printed on the proforma
Invoice, sometimes with the
company’s logo.)
2. Name and address of the importer
3. Number of the proforma invoice
4. Date of the proforma invoice
5. Importer’s Order Number
6. Term of delivery
7. Term of payment
8. Validity of price and details quoted
in the invoice
9. Port of shipment
10. Port of destination
11. Shipment within how many days
after receipt of the importer’s L/C
12. Description of goods
13. Total amount to be paid to the
exporter (written in numbers)
14. Total amount to be paid to the
exporter (written in letters)
15. Unit price
12
16. Signature of the exporter (It might go
together with the company’s seal.)
3.
2. Commercial Invoice
คลิกเพื่อดูข้อมูลตาม Text 1.
Text 1.
1. Name and address of the exporter
(It is already printed on the Invoice,
most of the time with the company’s
logo.)
2. Name and address of the importer
3. Number of commercial invoice
4. Date of the commercial invoice
5. Purchase Order Number
6. Term of delivery
7. Name of vessel
8. Departure date
9. Shipping mark
10. Port of shipment
11. Port of destination
12. Term of payment/Details of
paymaent instrument
13. Model number and description of
goods
13
14. Quantity of the goods in the
transaction
15. Unit price (in a specified currency)
16. Total amount (in a specified
currency)
4.
3. Consular Invoice
คลิกเพื่อดูข้อมูลตาม Text 1.
Text 1.
Sometimes countries want to make
sure that there is no falsification in declaring
the value of the goods in order to avoid
paying the full amount of import duty. In this
case, a consular invoice may be required. A
consular invoice is an invoice signed by the
consul of the importing country stationed in
the exporting country.
All of the details similar to those
identified on the commercial invoice are
included in the consular invoice, as well as
the country of origin of the goods.
14
10
6_6_4_1
-
แบบฝึ กหัด
6_6_4_1
Task 9.1
Part 1. Situation
แบบฝึ กหัดใช้ mouse
คลิกเพื่อใส่คาตอบในแต่ละข้ อตาม
คาสัง่ ตาม Text 1
Text 1.
Directions: From the information stated in the
following situation, fill in the Proforma Invoice
that follows. Type down all the answers on
each blank provided for each item.
Situation:
The Moon Light Co., Ltd. sent a purchase order number ML 998/AL118 to the Charisma (Thailand) Co., Ltd. The goods ordered are 2,000 pieces of
“ORCHID” BRAND multipurpose plastic boxes at the cif price of 3.20 USD each and 500 sets of “GREEN FOREST” BRAND melamine coffee sets at the cif
price of 25.00 USD each. The model number of the multipurpose plastic boxes is MPB 210-11, and of the melamine coffee sets is MCS 118-11. The
address of The Moon Light Co., Ltd. is 711 White Hall Close, Canterbury, Kent, CT2 8BG, England, and the address of The Charisma (Thailand) Co., Ltd.
is 501 Soi Thai Aree, Suksawad Rd, Phrapradang, Samutprakarn, Tel. (662) 466-8187, (662) 483-3802, Fax: (662) 466-3902. The number of the proforma
invoice is TCC 551/A12, the date is 17 April 2010. Payment method is by Irrevocable L/C at sight. The validity of this proforma invoice is 30 days from the
issuing date of this invoice. Shipment must be done within 20 days after the exporter receives the importer's L/C. Port of Shipment is Bangkok Port, and
the Port of Destination is Dover Port, England. Mr. Paiboon Suwansri, who is the sales manager of The Charisma (Thailand) Co., Ltd., signs for his
company on this proforma invoice.
A=_______________
B=_______________
C=_______________
D=_______________
E=_______________
F=_______________
15
G=_______________
H=_______________
I=________________
J=_______________
K=_______________
L=_______________
M=_______________
N=_______________
O=_______________
P=_______________
Q=_______________
(A)
PROFORMA INVOICE
NO:
Messrs:
(G)
(B)
DATE:
(H)
16
TERM OF SHIPMENT:
(c)
REF:
(I)
PORT OF SHIPMENT
(D)
TERM OF PAYMENT:
(J)
PORT OF DESTINATION
(E)
VALIDITY:
(K)
SHIPMENT WITHIN:
(F)
MODEL
DESCRIPTION
QUANTITY
UNIT PRICE
@ USD.
AMOUNT
USD.
(L)
(M)
(N)
(O)
-----------------------------------------------------------------------------------------------------------------------------------------------------------------(P) ____________________________________________________________________
_____________________(Q)______________________
17
11
6_6_4_2
Task 9.2
6_6_4_2
Task 9.2
ตอบคาถามในแต่ละข้ อ
-
แบบฝึ กหัด
1.
2.
3.
4.
5.
6.
7.
Who is the exporter?
Who is the importer?
How is the payment made?
What mode of transportation will be used with this consignment?
What is the real weight of the consignment?
What is the weight of the products including the packaging?
What is the country of origin of the goods?
Text 1. From the following situation, fill in the
Commercial Invoice and type down all the
answers on each blank provided for each
item.
-
18
19
12
6_6_4_3
-
แบบฝึ กหัด
6_6_4_3
Task 9.3
ดูตวั อย่าง Invoice
แล้ วตอบคาถามในแต่ละข้ อ
Text 1. From the following situation, fill in the
Commercial Invoice and type down all the
answers on each blank provided for each
item.
Situation: From the information stated in Task 9.1, the transaction is completed when the importer gets a proforma invoice dated 17 April 2003, he
opens an L/C and then the exporter dispatches the consignment to the importer.
The advising bank is the Thai Military Bank, the L/C number is BCB 124-6511 dated 25 April 2003 issued by Barclay Bank, Canterbury branch.
The issuing date of the commercial invoice is 28 April 2010; the number is VCJ 211-2135. The vessel’s name is “Parima LJ” V. 1231-CL, which sails
on or about 30 April 2010. The shipping mark is as shown on following page
(Shipping Mark)
The Moon Light Co., Ltd.
Canterbury, Kent
England (In Triangle)
20
(A)
INVOICE
NO: (B)
Messrs:
Dated:
(C)
(K)
REFER TO P.O. NO:
(D)
TERMS OF DELIVERY:
(E)
SHIPPED PER:
(F)
SHIPPING MARK:
SAILING ON OR ABOUT:
(G)
(L)
FROM:
(H)
TO:
(I)
DRAWN UNDER:
(J)
MODEL
DESCRIPTION
QUANTITY
UNIT PRICE
AMOUNT
@ USD
USD
(M)
(N)
(O)
(P)
(Q)
----------------------------------------------------------------------------------------------------------------------------------------TOTAL
(R)
(S)
(T) TOTAL AMOUNT: ____________________________________________________
21
(U)___________________________________
A = _____________________________________________________________________________________________
B = _____________________________________________________________________________________________
C = _____________________________________________________________________________________________
D = _____________________________________________________________________________________________
E = _____________________________________________________________________________________________
F = _____________________________________________________________________________________________
G = _____________________________________________________________________________________________
H = _____________________________________________________________________________________________
I = _____________________________________________________________________________________________
J = _____________________________________________________________________________________________
K = _____________________________________________________________________________________________
L = _____________________________________________________________________________________________
M = _____________________________________________________________________________________________
N = _____________________________________________________________________________________________
O = _____________________________________________________________________________________________
P = _____________________________________________________________________________________________
Q = _____________________________________________________________________________________________
R = _____________________________________________________________________________________________
S = _____________________________________________________________________________________________
T = _____________________________________________________________________________________________
22
U = _____________________________________________________________________________________________