PlaySav
SAVING MONEY HAS NEVER BEEN SO MUCH FUN!
Description:
User pursued discounts to be won during gameplay through logo-embedded coupons, as a form of advertising.
Contact:
Jeff Cates (208) 610-1163 email: [email protected]
Josh Comstock (419) 631-2889 email: [email protected]
URL:
playsav.com
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Team
 Jeff Cates, Founder & CEO | 30% equity
 25+ years of management and corporate training, coupled
with an extensive international sales and marketing
background.
 Josh Comstock, Founder & COO | 30% equity
 15+ years computer science with an emphasis on mobile
and web technologies, and advertising within these
environments.
 Matt Brass, CTO | <1% equity
 20+ years computer science with an emphasis on source
code, functional specs, along with software and database
development.
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Market
The current and projected growth of mobile applications,
mobile coupons, and mobile gaming, creates an enormous
advertising opportunity commensurate to its growth.

Mobile advertising is poised to reach $26.5B by 2016
globally.

Revenue from tablet and mobile gaming is projected to
reach $34.4B by 2016.

By 2015, 182.6M U.S. adults will have smartphones, and
currently, 48M play games regularly on their smartphones.

Projections show that in 2016, 126.9M users will redeem a
mobile coupon on their smartphone.

CAGR for mobile gaming 2012-2016 is 27.3%
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Problem
PlaySav addresses advertisement intrusion along with proper ad
exposure in the mobile/web gaming environments.




Pop-up ads
Auto-start ads
Time enforcement ads
Game pause / latency
All of which create frustration
for the user, and low exposure for the advertiser.
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Solution
Interactive Incentive Gaming takes real-world discounts, relative to
the user’s profile, in the form of logo embedded coupons, and makes
them available to be won during game play.
PlaySav Offers:
 State-of-the-art system that’s more affordable and more
effective than current advertising methods.
 Better exposure, branding, analytics, and clearing house
solutions for advertisers
 Users find the advertisement more engaging and less annoying.
 Vicinity notifications of won discounts including directions
 Coupon redemption via QR code technology
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Properly Monetized Advertising
Games
 PlaySav-developed classics such as casino and
carnival style games, sporting and board games, as
well as EduGames.
 Licensed advertising platform for independent and
mainstream game developers.
By incentivizing game play, advertising becomes nonintrusive to the user, creating massive exposure for the
advertisers.
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Competition

GLO Gaming


Ibotta


Similar advertising, however the objective is to fill out surveys or watch videos to
receive incentives.
Another coupon rebate app. User pays full retail and is required to scan receipt to
receive discount via PayPal.
PlaySav Advantages – GAMERS ARE GAMING; ADVERTISERS ARE ADVERTISING
 Doesn’t change the habits of gamers or advertisers.
 Profile related discounts to be won during game play.
 Advertisements engage the user, therefore nonintrusive.
 QR code redemption at checkout
 Real-time advertiser analytics
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Current Traction


Wire frames and game flow
design.
Market tested demo games with:

Push Notifications

Real-time coupon upload with
interchangeable place hold
advertising

Coupon cloud storage

Logo-embedded QR coding

Coupon integration and
redemption
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Provisional Filed September 5, 2012


Application Number 61/697,249
PCT Filed March 13, 2014


International Publication Number – WO
2014/039576 A2
Trademarks Filed July 18, 2012




Serial 85680137
Serial 85680105
Serial 85680169
Model
PlaySav’s billing is predicated on $0.0001 Rate x Exposure x
Duration x No. Users. (Compared to the average of Facebook ads at $0.0066 - $0.0025)
We anticipate revenue streams from the following:
Advertisers / Clients

•
•
National Retailers & Non-Coupon Advertisers (42%)
Regional Small Business (55%)
App Users / Gamers

•
•
In-App purchases and upgrades (2%)
CPC (1%)
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Milestones

PlaySav’s 12-month projections post-launch are as follows:

25 National Retailers (Contracted through strategically located National
Sales Team)

5,000 Regional Businesses (Acquired through internal national call center)
Free PlaySav App users. (Acquired through social media and multimedia

advertising)


25 National Retailers with *250,000 daily users will generate
$13.5M.
5,000 Regional Businesses with 2,000 daily users will generate
$21.6M.
*PlaySav’s market testing shows our target app users
are ages 20-50+ with 48% female and 52% male.
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
$12 Million Raise
Funding
$7,000,000
$6,000,000





PlaySav is offering 3,000,000 shares Series A
Preferred at $4 per share, with a minimum
of 5,000 shares or $20,000.
Total aggregate value of offering is
$12,000,000
This $12M raise will capitalize PlaySav for
15 months, with a launch in month 7.
Projecting 25 National Retailers, 5,000
Regional Business, and 250,000 users.
Follow-on capital may be necessary for
international expansion, but not
anticipated at this time.
Post Offering Valuation - $36M
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
Financials
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Equity Structure


Shareholders

Jeff Cates – 2,635,000 shares

Josh Comstock – 2,635,000 shares

Venture-Net Partners – 600,000 shares

STG Gaming, Inc. – 80,000 shares

Kevan Gilman – 50,000 shares
Previous Investment 2013

Founders Investment - $50,000

STG Gaming, Inc. - $320,000
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
Exit Options


Possible investor exit strategies are as follows:
Grow the company to a level where we will be an attractive
acquisition target.

Examples – PopCap Games, YoYo Games, Mojang
Take the company public with an initial public offering (IPO)
of stock.


Examples – King Games, Rovio, Kabam
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.
CONFIDENTIAL--PLEASE DO NOT SHARE WITHOUT PERMISSION.