Lubin School of Business
Bachelor of Business Administration
MARKETING MAJOR TRANSFER STUDENT WORKSHEET
Name: ______________________________
Chart of Required Business and other Prerequisite Courses
MAR 250
MAR 343
MAR 332
MAR 351
MAR 331
MAR 322
FIN 260
MAR 443
MAR 499
MAR 459
MAR 452
MAR 321
MAR 345
MAR 346
MAR 348
MAR 445
FRESHMAN YEAR
Students must complete 100-level courses as early as possible in their degree program.
First Semester
Second Semester
CIS 101
ECO 105
ENG 110*
MAT 104
BUS 150
ECO 106
ENG 120
MAT 117
*Appropriate English determined by placement
SOPHOMORE YEAR
Students must have completed 32 credits to take 200-level courses and 48 credits to take 250/260-level
courses.
First Semester
Second Semester
ACC 203
AOK I
COM 200
LAW 101
ACC 204
ENG 201
MAR 250
MGT 250
JUNIOR YEAR
Students must have completed 64 credits including ENG 120, MAT 104, MAT 117, ECO 105-106 and
ACC 203-204 to take 300-level business courses.
SENIOR YEAR
Students must have completed 96 credits to take 400-level courses.
9/11 - 8/12 (Transfer)
MGT 490, MAR 499
Other Remaining Major,
Core & Elective Courses
B.B.A. DEGREE / MARKETING MAJOR -TRANSFER STUDENT WORKSHEET
UNIVERSITY CORE (60 Credits)
BUSINESS CORE (30-33 Credits)
Foundation Requirements (16-28 crs)
ENG 110 Composition (Can test out) 0-3
ENG 120 Critical Writing
4
ENG 201 Writing in the Disciplines
3
COM 200 Public Speaking
3
MAT 104 Finite Mathematics
3
Foundation Science Course w/Lab
3
CIS 101 Intro. to Computing
0-3
Second Language Proficiency (0-6 cr.)
Demonstrate proficiency in second language as
outlined in Language Placement & Proficiency
Guidelines or complete one approved culture
course from MLC Dept.
3
3
BUS 150
ACC 203
ACC 204
Contemp. Business Practice*
Financial Accounting
Managerial Accounting
3
4
4
( Prerequisite: ACC 203)
LAW 101 Business Law I
MAT 117 Elementary Statistics
3
4
( Prerequisite: MAT 104)
MAR 250 Principles of Marketing**
MGT 250 Managerial & Org. Concepts
FIN 260
Financial Management
3
3
3
( Prerequisite: ECO 106, MAT 104,
MAT 117, ACC 203, Corequisite: ACC 204)
MGT 355
Mgt. Sci. & Prod. Mgt. Concepts
3
(Prerequisite: MAT 104, MAT 117)
MGT 490
Business Strategy
3
(Prerequisite: 30 crs. Business Core)
Areas of Knowledge (AOK) - minimum 6 credits
Area I: Civic Engagement & Public Values
*Transfer students with 45 credits or more
applied to their BBA degree are exempt from BUS 150
and will take 3 additional credits of Free Electives.
(One course from any school at Pace)
3
Area V: Analysis of Human, Social
& Natural Phenomena
ECO 105 Macroeconomics
3
Inquiry and Exploration ( 26 - 38 credits)
Required course listed below and Arts & Sciences electives
MAJOR REQUIREMENTS (24 Credits)
Marketing Core (6 Credits)
MAR 322 Marketing Research
MAR 499 Advanced Marketing Mgt.
Concentration (18 Credits):__________________
Choose one of the two concentrations outlined
outside major area. Students are encouraged to choose
on the attached sheet.
Writing-Enhanced (WE) and Learning Community (LC) courses.
ECO 106 Microeconomics
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
**MAR 250 is calculated in Major GPA.
A minimum 2.00 major GPA is required for graduation.
FREE ELECTIVES (11 - 14 Credits)
* See BUS 150 note above.
Total Credits =
3
3
3
2
3
128
University Core Transfer Student Policy: Transfer students who have completed a minimum of 25 college - level credits
with a grade of "C" or better prior to attendance at Pace must fulfill the Foundation Requirements and Civic Engagement
Course. They may satisfy the remaining requirements with Arts and Science electives outside the major area. All Lubin
Majors must complete a minimum of 64 credits (including MAT 117) in Arts and Sciences.
9/11 - 8/12 (Transfer)
MARKETING MAJOR -TRANSFER STUDENT WORKSHEET
Recommended Full-Time Program Sequence for All Marketing Concentrations
First Year
First Semester (15 - 16 Credits)
Second Semester (16 -17Credits)
Cr P T #
Cr P
CIS 101 Intro. to Computing
3
BUS 150 Contemp. Business Practice**
3
ECO 105 Macroeconomics
3
ECO 106 Microeconomics
3
ENG 110 Composition or
MAT 117 Elementary Statistics
4
ENG 120 Critical Writing*
3/4
ENG 120 or Inquiry and Explorations______
4/3
MAT 104 Finite Mathematics
3
Second Language or Culture Course ________
3
Inquiry and Explorations_____________3
** Transfer students exempt from BUS 150 will take
*Appropriate English determined by placement
3 credits of Free Electives.
or transfer credits.
Second Year
First Semester (16 Credits)
Cr P T
ACC 203 Financial Accounting
4
COM 200 Public Speaking
3
LAW 101 Business Law I
3
Foundation Science Course w/Lab_____________
3
Second Language Course or
Inquiry and Exploration____________ 3
T
Second Semester (16 Credits)
ACC 204
ENG 201
MAR 250
MGT 250
AOK I
Managerial Accounting
Writing in the Disciplines
Principles of Marketing
Managerial & Org. Concepts
Civic Engagement Course
Cr P
4
3
3
3
3
T
Cr P
3
3
3
3
3
3
T
Cr P
3
3
2
3
3
T
Third Year
First Semester (15 Credits)
Cr P T
Major Con. Course_________________ 3
FIN 260 Financial Management
3
MAR 322 Marketing Research
3
Inquiry and Exploration_____________ 3
Inquiry and Exploration_____________ 3
Second Semester (18 Credits)
Major Con. Course_____________________
Major Con. Course_____________________
MGT 355 Mgt. Sci. & Prod. Mgt. Concepts
Inquiry and Exploration_________________
Inquiry and Exploration_________________
Free Elective __________________________
Fourth Year
First Semester (17 Credits)
Cr P T
Major Con. Course_______________ 3
Major Con. Course_______________ 3
MGT 490 Business Strategy
3
Inquiry and Exploration_____________ 3
Inquiry and Exploration_____________ 3
Free Elective______________________2
Second Semester (14 Credits)
Major Con. Course_______________
MAR 499 Advanced Marketing Management
Inquiry and Exploration_________________
Free Elective__________________________
Free Elective__________________________
Total Credits = 128
This worksheet is to be used as a guide in planning your registration to ensure proper sequencing of courses.
Adjustments in the recommended course sequencing may be made provided course and class standing prerequisites
are satisfied. Students may take fewer credits per semester and take courses in the summer sessions.
9/11 - 8/12 (Transfer)
MARKETING MAJOR
Bachelor of Business Administration
AREA OF CONCENTRATION: All students in Marketing must take the following courses: MAR 250
(a Business Core requirement) as well as MAR 322 – Marketing Research and MAR 499 – Advanced
Marketing Management. In addition, all students are required to take one course in international marketing.
The following international marketing courses will satisfy this requirement: MAR 351 – International
Marketing, MAR 352 – International Advertising, MAR 356/MAR 357 – International Marketing Field
Study, or MAR 459 –International Marketing Seminar. Students majoring in Marketing may choose one of
the following two areas of concentration. Each concentration consists of certain required courses and two
or three marketing elective courses. Students should consult with their major faculty advisor or the
Marketing Department Chair or Undergraduate Program Chair for assistance in selecting elective
concentration courses. Please refer to the Course Descriptions Section of the online Undergraduate Catalog
or Class Schedule for a complete listing of all marketing courses, descriptions, and information on when
they will be offered.
AREA I: Global Marketing Management
(18 credits required)
Credits
Required Concentration Courses:……....12
MAR 331 Managerial Marketing (3)
MAR 332 Selling & Sales Management (3)
Choose ONE of the following two courses:
MAR 321 Fundamentals of Adv. & Promo.
MAR 323 Consumer Behavior
Required Int’l Marketing Course: ….…….3
AREA II: Advertising and Integrated
Marketing Communications (IMC)
(18 credits required)
Credits
Required Concentration Courses:..………9
MAR 321 Fundamentals of Advertising &
Promotion (3)
MAR 345 Media Planning & Buying (3)
Choose ONE of the following two courses:
MAR 323 Consumer Behavior (3)
MAR 331 Managerial Marketing (3)
Required Int’l Marketing Course: ….…….3
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar (3)
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar (3)
Elective Concentration Courses:.….….......6
Senior Advertising Requirement.……...…..6
Select any TWO Marketing courses. The following
three options of paired courses are recommended:
Choose one of the following two options:
 Advertising Team Workshop
MAR 346 Advertising Team
Workshop I (Fall) (3) and
MAR 348 Advertising Team
Workshop II (Spring) (3)
OR
 MAR 445 & MAR Elective
MAR 445 Advertising & Communications
Strategy (Fall & Spring) (3) and
any One Marketing elective course (3)
MAR 343 Direct Marketing
MAR 443 Database Marketing
OR
MAR 344 Customer Relationship Mgt.
MAR 349 Strategic Internet Marketing
OR
Any TWO additional International Marketing
courses from the list above.
9/11- 08/12