Lubin School of Business
Bachelor of Business Administration
MARKETING MAJOR WORKSHEET
Name: ______________________________
Chart of Required Business and other Prerequisite Courses
MAR 250
MAR 351
MAR 343
MAR 331
MAR 332
MAR 322
FIN 260
MAR 452
MAR 443
MAR 499
MAR 459
MAR 321
MAR 345
MAR 346
MAR 348
MAR 445
FRESHMAN YEAR
Students must complete 100-level courses and a Learning Community as early as possible in their
degree program.
First Semester
Second Semester
CIS 101
ECO 105
ENG 110*
MAT 104
BUS 150
ECO 106
ENG 120
MAT 117
*Appropriate English determined by placement
SOPHOMORE YEAR
Students must have completed 32 credits to take 200-level courses and 48 credits to take 250/260-level
courses.
First Semester
Second Semester
ACC 203
AOK I
COM 200
LAW 101
ACC 204
ENG 201
MAR 250
MGT 250
JUNIOR YEAR
Students must have completed 64 credits including ENG 120, MAT 104, MAT 117, ECO 105-106 and
ACC 203-204 to take 300-level business courses. At least one Writing Enhanced (WE) course should
be completed before senior year.
SENIOR YEAR
Students must have completed 96 credits to take 400-level courses.
9/11 - 8/12
MGT 490, MAR 499
Other Remaining Major,
Core & Elective Courses
B.B.A. DEGREE / MARKETING MAJOR
UNIVERSITY CORE (60 Credits)
Foundation Requirements (16-28 crs)
ENG 110 Composition (Can test out)
0-3
ENG 120 Critical Writing
4
ENG 201 Writing in the Disciplines
3
COM 200 Public Speaking
3
MAT 104 Finite Mathematics
3
Foundation Science Course w/Lab
3
CIS 101 Intro. to Computing
0-3
Second Language Proficiency (0-6 cr.)
See Language Placement and Proficiency Guidelines to
determine requirement. Students starting a new language
must complete 101 and 102.
3
3
BUSINESS CORE (33 Credits)
BUS 150 Contemp. Business Practice
ACC 203 Financial Accounting
ACC 204 Managerial Accounting
3
4
4
( Prerequisite: ACC 203)
LAW 101 Business Law I
MAT 117 Elementary Statistics
3
4
( Prerequisite: MAT 104)
MAR 250 Principles of Marketing**
MGT 250 Managerial & Org. Concepts
FIN 260 Financial Management
3
3
3
( Prerequisite: ECO 106, MAT 104,
MAT 117, ACC 203, Corequisite: ACC 204)
MGT 355 Mgt. Sci. & Prod. Mgt. Concepts
3
(Prerequisite: MAT 104, MAT 117)
Areas of Knowledge (AOK) - minimum 24 credits
No more than two courses with the same discipline prefix
may be taken in any AOK core area. See list of courses
on Web & schedule which satisfy AOK Core Areas.
Area I: Civic Engagement & Public Values
(One course from any school at Pace)
3
Area II:
Western Heritage
(1-2 courses in 2 different disciplines)
3
3
Area III: World Traditions & Cultures
(1-2 courses in 2 different disciplines)
3
3
Area IV: Humanistic & Creative Expressions
MGT 490 Business Strategy
3
(Prerequisite: 30 crs. Business Core)
MAJOR REQUIREMENTS (24 Credits)
Marketing Core (6 Credits)
MAR 322 Marketing Research
3
MAR 499 Advanced Marketing Mgt.
3
Concentration (18 Credits):___________________
Choose one of the two concentrations
outlined on the attached sheet.
3
3
3
3
3
3
**MAR 250 is calculated in major GPA.
A minimum 2.00 major GPA is required for graduation.
(1-2 courses in 2 different disciplines)
3
3
FREE ELECTIVES (11 Credits)
UNV 101 # or Free Elective
Area V:
1
Analysis of Human, Social
& Natural Phenomena
3
(1-2 courses in 2 different disciplines)
ECO 105 Macroeconomics
3
3
3
3
Inquiry and Exploration (8-20 credits)
Arts & Sciences electives outside major area. One course
may be taken in the Professional Schools if it is a "WE"
(Writing-Enhanced) course or part of a Learning Community.
ECO 106 Microeconomics
3
3
3
3
3
3
1
Total Credits =
128
# UNV 101 First Year Seminar is required for all new
freshmen. Transfer students are exempt from UNV 101.
REQUIRED LEARNING EXPERIENCES:
Learning Community (LC) Requirement
One LC Course _____________________
*
Writing - Enhanced Course Requirement
Two Writing - Enhanced Courses indicated by (WE)
*
*
3
All Lubin Majors must complete a minimum of 64 credits (including MAT 117) in Arts and Sciences.
9/11 - 8/12
P=Pace Credits
T=Transfer Credits
MARKETING MAJOR
Recommended Full-Time Program Sequence
First Year
First Semester (16 - 17 Credits)
UNV 101
CIS 101
ECO 105
ENG 110
First Year Seminar
Introduction to Computing
Macroeconomics
Composition or
ENG 120 Critical Writing*#
MAT 104 Finite Mathematics
AOK II - V Course# _____________________
Second Semester (16-17 Credits)
Cr P T
1
33
3
3/4
3
3
*Appropriate English determined by placement.
Cr P T
3
3
4
4/3
BUS 150 Contemp. Business Practice
ECO 106 Microeconomics
MAT 117 Elementary Statistics
ENG 120 or AOK II -V Course#_______
Second Language Course#______________ 3
# Or Freshman Learning Community. One Learning
Community is required for graduation. It is
expected that most students will take a Learning
Community in the first year.
Second Year
First Semester (16 Credits)
ACC 203 Financial Accounting
COM 200 Public Speaking
LAW 101 Business Law I
AOK I
Civic Engagement______________
Second Language Course ______________
OR Inquiry and Exploration____________
Second Semester (16 Credits)
Cr P T
4
3
3
3
Cr P T
ACC 204 Managerial Accounting
4
ENG 201 Writing in the Disciplines
3
MAR 250 Principles of Marketing
3
MGT 250 Managerial & Org. Concepts
3
Foundation Science Course w/Lab________________________
3
3
Third Year
First Semester (15 Credits)
Second Semester (18 Credits)
Cr P T
Major Concentration Course_____________
3
FIN 260 Financial Management
3
MAR 322 Marketing Research
3
AOK II - V Course** (WE)__________________ 3
AOK II - V Course _____________________
3
Cr P T
Major Concentration Course_____________3
Major Concentration Course_____________3
MGT 355 Mgt. Sci. & Prod. Mgt. Concepts
3
AOK II - V Course _____________________3
AOK II - V Course _____________________3
Free Elective ________________________ 3
**Complete at least one Writing Enhanced (WE) course before senior year.
Fourth Year
First Semester (16 Credits)
Cr P T
Major Concentration Course_____________
3
Major Concentration Course_____________
3
MGT 490 Business Strategy
3
AOK II - V Course or Inquiry and Exploration_________
3
AOK II - V Course _____________________
3
Free Elective__________________________
1
Second Semester (14 Credits)
Cr P T
Major Concentration Course_____________3
MAR 499 Advanced Marketing Management 3
Inquiry and Exploration______________ 2
Free Elective_________________________ 3
Free Elective_________________________ 3
Total Credits = 128
This worksheet is to be used as a guide in planning your registration to ensure proper sequencing of courses.
Adjustments in the recommended course sequencing may be made provided course and class standing prerequisites
are satisfied. Students may take fewer credits per semester and take courses in the summer sessions.
9/11 - 8/12
MARKETING MAJOR
Bachelor of Business Administration
AREA OF CONCENTRATION: All students in Marketing must take the following courses: MAR 250
(a Business Core requirement) as well as MAR 322 – Marketing Research and MAR 499 – Advanced
Marketing Management. In addition, all students are required to take one course in international marketing.
The following international marketing courses will satisfy this requirement: MAR 351 – International
Marketing, MAR 352 – International Advertising, MAR 356/MAR 357 – International Marketing Field
Study, or MAR 459 –International Marketing Seminar. Students majoring in Marketing may choose one of
the following two areas of concentration. Each concentration consists of certain required courses and two
or three marketing elective courses. Students should consult with their major faculty advisor or the
Marketing Department Chair or Undergraduate Program Chair for assistance in selecting elective
concentration courses. Please refer to the Course Descriptions Section of the online Undergraduate
Catalog or Class Schedule for a complete listing of all marketing courses, descriptions, and information on
when they will be offered.
AREA I: Global Marketing Management
(18 credits required)
Required Concentration Courses:……....12
MAR 331 Managerial Marketing (3)
MAR 332 Selling & Sales Management (3)
Choose ONE of the following two courses:
MAR 321 Fundamentals of Adv. & Promo.
MAR 323 Consumer Behavior
Required Int’l Marketing Course: ….…….3
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar (3)
Elective Concentration Courses:.….….......6
Select any TWO Marketing courses. The following
three options of paired courses are recommended:
MAR 343 Direct Marketing
MAR 443 Database Marketing
OR
MAR 344 Customer Relationship Mgt.
MAR 349 Strategic Internet Marketing
OR
Any TWO additional International Marketing
courses from the list above.
AREA II: Advertising and Integrated
Marketing Communications (IMC)
(18 credits required)
Required Concentration Courses:..………9
MAR 321 Fundamentals of Advertising &
Promotion (3)
MAR 345 Media Planning & Buying (3)
Choose ONE of the following two courses:
MAR 323 Consumer Behavior (3)
MAR 331 Managerial Marketing (3)
Required Int’l Marketing Course: ….…….3
Select ONE course from the following
International Marketing courses:
MAR 351 International Marketing
MAR 352 Int'l Advertising & Promotion
MAR 356/357 Int'l Marketing Field Study
MAR 459 Int'l Marketing Seminar (3)
Senior Advertising Requirement.……...…..6
Choose one of the following two options:
 Advertising Team Workshop
MAR 346 Advertising Team
Workshop I (Fall) (3) and
MAR 348 Advertising Team
Workshop II (Spring) (3)
OR
 MAR 445 & MAR Elective
MAR 445 Advertising & Communications
Strategy (Fall & Spring) (3) and
any One Marketing elective course (3)
9/11- 08/12