UNR MKT 422
Wintermester Class
Copy & Media Platforms
Earthquake Message
Campaigns
Diane dePolo
Nevada Seismological
Laboratory
MKT 422
3 weeks
12 students (4 groups of 3 students)
Situational Analysis
– Based on information from clients
Copy & Media Platform
– 30 minute presentation/ team
TARGET AUDIENCES
2.6 million Nevadans
K-12
Colleges/ Universities
Households
Businesses
K-12
Partner with
– Department of Education
– Fire Departments
– Other Safety Oriented Groups
Message should be year round
– Earthquake preparedness knowledge is
power
– Practice drill and evacuation
– Training for teachers and facility personnel
Grades K-4
Poster Contest
72-hour Kit Competition
– Class that wins county receives a pizza party
Interactive Activities
– Hazard hunts
Safe and Scary Places
Online Survey for teachers and administrators
– Participated in Drill (yes/no, if no, why not)
– What worked / What didn’t
– Activities/Information you would like to have
Grades 5 - 12
Earthquake Videos
Guest Speakers
PSA’s
DVD’s
72-hour Kit Competition
– Class that wins county receives a pizza party
Online Survey for teachers and administrators
– Participated in Drill (yes/no, if no, why not)
– What worked / What didn’t
– Activities/information you would like to have
Colleges/Universities
Tech savvy generation
– Post information on Social Network Sites
Facebook, Myspace, Twitter, Linkedin
Emergency alert texting
E-mail notifications
Send updates
– Earthquake news
– Videos, links
– Upcoming events, reminders
Households
NV Energy
– Earthquake Awareness Week banner on billing page
Date of drill
Links to safety and preparedness information
Reinforce message K-12 students bring home
Direct Mailing
– Veteran facilities
– Home Owners Associations
– Targeted Zones in and around schools
Dates, times, location of activities
On-line links on how to prepare for earthquakes
On-line survey link
Business
Employee Safety
– Develop safety plan and practice
Prevent or Reduce Damage to Facilities
– Save $
Recovery Plan
– Operational ASAP
Business
Develop Guide for Businesses
– Governor’s Proclamation
– Drill date/time
– Links to specific preparedness info
Prepare plan and exercise it
Prepare 72-hour “kit”
– Protect assets
Employees
Equipment
Inventory
Data
Facilities
– Links to general earthquake risk in Nevada
HAZUS runs for Nevada cities
Distribute through local Chambers of Commerce
Reach All Groups
Radio, TV
– PSA’s, short interviews
Newspapers, Magazines
– Short articles
Direct Mailings
– Attractive slogan or graphics, magnets
Social Networks
Cold Calling
NDOT Highway messaging boards
Specialty Advertising
Open House at UNR Seismo Lab & NBMG
– Tours, displays, video feed to UNLV
Earthquake Simulation Bus (point of
purchase advertising)
– Where and Why most earthquakes occur
– Real pictures
– Safety Section
– Earthquake Story section
Survivors talk about their experiences (videos)
Track Participation
Use Survey information to track
participation throughout the state
– Schools, businesses, or groups that register
on-line, participate in the drill, make a kit, and
develop and practice a plan would receive a
certificate
Use the survey information to address
problems and improve future activities
Overall Message
Rational
Fun
Exciting
Encouraging
Possible website
– ShakeItUp.org
THANK YOU MKT 422
Professor Bob Alessandrelli
– Tiffany Billman
– Hsiao-Tzu Chen
– Thomas Hullin
Richelle Lydick
Jennifer Perry
Colby Scott
– K.T. Hunter
– Ryan Johnson
– Erica Tabano
Dani Armstrong
Keith Merson
Sierra Williams